This document discusses engagement and how to engage stakeholders through various channels such as events, newsletters, blogs, social media platforms like YouTube, Facebook, Twitter, and LinkedIn, as well as email marketing. The goal of engagement is to evolve brands, products, services, and relationships through involving stakeholders to help them understand. Quotes are provided emphasizing that people prefer information over advertisements and that engagement is a matter of faith in people, not technology.

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EngagementEngagement
John, Solomon Software
Conversion Engagement
Awareness

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“Tell me and I’ll forget.
Show me and I might remember.
Involve me and I will understand.”

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What is Engagement

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EngagementEngagement
Strategy to engage stakeholders to for
evolution of a Brand, Product, Services and
Relationship .

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• Events
• News Letters
• Blog
• Youtube Channels
• Facebook Pages
• Twitter Tweets
• Linkedin Network etc.
Engagement ChannelsEngagement Channels

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EventsEvents
People like
information not
advertisements

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Facebook PageFacebook Page

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Twitter FollowersTwitter Followers

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Competition boss!
Competition….

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Youtube ChannelYoutube Channel

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BlogBlog

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Linkedin ConnectionsLinkedin Connections

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Email MarketingEmail Marketing
• Spam Vs Bulk mail
• Option to Unsubscribe
• Building Your Lists
• Test Subject Line
• Measure it

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Email MarketingEmail Marketing

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It's not a faith in
technology.
It's faith in people.
- Steve Jobs
Designer of New World