Brand You - Intro to Personal branding, Using social media to brand yourself ...Milena Regos
I gave this presentation to Sierra Nevada College students who are graduating in a month and need to find a job. I used real life examples from people whom I respect. I outlined a personal brand plan for them and gave them tactics they can use to start working on their personal brand, as simple as get a good email address. Yes, surprisingly, they don't even teach them that in school!
Brand You - Intro to Personal branding, Using social media to brand yourself ...Milena Regos
I gave this presentation to Sierra Nevada College students who are graduating in a month and need to find a job. I used real life examples from people whom I respect. I outlined a personal brand plan for them and gave them tactics they can use to start working on their personal brand, as simple as get a good email address. Yes, surprisingly, they don't even teach them that in school!
LinkedIn and Personal and Professional Branding with Wildfire Social MarketingJo Saunders
Are opportunities being lost by not having an optimised well written profile written in your voice, and not using LinkedIn consistently and efficiently? Maybe you don't know what you are missing.
Here are my slides that form part of my presentation on personal and professional branding for career success and business growth.
If you wish to book me to speak to your group, get in touch: jo@wildfiresm.com 0422431039
I also run hands on workshops, create strategic plans to work with your goals and objectives and offer ongoing mentoring to stay in action and up to date as LinkedIn changes ( as it does over night). How can I be of service to you?
Social media internships tips: What does it take to be a social media intern? What to look for in a potential intern? How can new skills boost overall strategy to boost business and career growth?
#MozTalk London - Creativity in SEO, mind over matter.Lisa Myers
Creativity is not about budgets or time - it's about thinking smart. Sometimes having limits such as budget can make your ideas better. Here I give case studies and examples of creative campaigns where we have used existing technology, collaborative approaches, and simple illustrative ideas to generate visibility and links. The key to success and creativity is your attitude and how you approach the outreach.
An introduction to Social Media for Business.Trevor Madigan
The is an introduction for emerging Brands and Companies starting to use Social Media.
It touches upon:
How the Web is changing?
Why we Share?
How we Influence each other?
Some key guidelines on how to plan for Success and Tips for executing on Social Media.
Take This Job and Shove It: How to start a DotNetNuke Firm - DNN World 2012Gifford Watkins
Tired of commuting, working your butt off for little pay and small rewards, living from paycheck to paycheck? Consider DotNetNuke as your opportunity to change your life.
This a presentation that tells the story of how and why I started GreenhornConnect.com (a hub for Boston entrepreneurs providing comprehensive resources, events and organization listings as well as other relevant content) as well as things I've learned in my journey as a young entrepreneur.
My session from SMX Munich about generating the BIG links. Building creative assets that deserves more than just the links! Featured campaigns: Unknown Tourism for Expedia, Directors Cut for Gocompare.com, Unicorn League for Sage and Virtual Flaam for Expedia Norway. Tools mentioned in session: Gorkana (for journalist contacts) and Buzzstream (for outreach process)
New Jersey Food Council Social Media PresentationHelen Levinson
Social media has experienced an explosion of growth over the last few years and has become much more than just a personal tool to have fun and stay connected; it is a vehicle that brands use to market their businesses, services and products online. But along with the benefits of using these tools lie potential pitfalls. Consider if information was leaked online and, even worse, you didn’t know it was out there. Are you prepared for serious damage control? Regularly monitoring your online reputation is crucial in protecting your brand. By following activity on social networks, blogs, message boards, and keeping an eye on YouTube videos, retailers can be aware of issues that arise, in turn respond quickly, minimizing the potential threat.
Participants will learn:
• 6 Social Media Best Practices
• Online Reputation Risk Management and Tracking
• Ways to Identify Online Threats
• YouTube Videos and Safety Control
• Compliance Issues Using Social Media
The 3 Secrets of Highly Successful GraduatesReid Hoffman
Today's graduates don't feel ready for the new world of work. I share three things that successful professionals eventually figure out about their careers. http://www.startupofyou.com
Marcus Kesseler: Weaving XML Into Your Workflows: Use Cases, Tools, Pitfalls ...StartWithXMLLondon
Marcus Kesseler's presentation from StartWithXML London, on September 2nd, 2009.
Weaving XML Into Your Workflows: Use Cases, Tools, Pitfalls and Benefits
LinkedIn and Personal and Professional Branding with Wildfire Social MarketingJo Saunders
Are opportunities being lost by not having an optimised well written profile written in your voice, and not using LinkedIn consistently and efficiently? Maybe you don't know what you are missing.
Here are my slides that form part of my presentation on personal and professional branding for career success and business growth.
If you wish to book me to speak to your group, get in touch: jo@wildfiresm.com 0422431039
I also run hands on workshops, create strategic plans to work with your goals and objectives and offer ongoing mentoring to stay in action and up to date as LinkedIn changes ( as it does over night). How can I be of service to you?
Social media internships tips: What does it take to be a social media intern? What to look for in a potential intern? How can new skills boost overall strategy to boost business and career growth?
#MozTalk London - Creativity in SEO, mind over matter.Lisa Myers
Creativity is not about budgets or time - it's about thinking smart. Sometimes having limits such as budget can make your ideas better. Here I give case studies and examples of creative campaigns where we have used existing technology, collaborative approaches, and simple illustrative ideas to generate visibility and links. The key to success and creativity is your attitude and how you approach the outreach.
An introduction to Social Media for Business.Trevor Madigan
The is an introduction for emerging Brands and Companies starting to use Social Media.
It touches upon:
How the Web is changing?
Why we Share?
How we Influence each other?
Some key guidelines on how to plan for Success and Tips for executing on Social Media.
Take This Job and Shove It: How to start a DotNetNuke Firm - DNN World 2012Gifford Watkins
Tired of commuting, working your butt off for little pay and small rewards, living from paycheck to paycheck? Consider DotNetNuke as your opportunity to change your life.
This a presentation that tells the story of how and why I started GreenhornConnect.com (a hub for Boston entrepreneurs providing comprehensive resources, events and organization listings as well as other relevant content) as well as things I've learned in my journey as a young entrepreneur.
My session from SMX Munich about generating the BIG links. Building creative assets that deserves more than just the links! Featured campaigns: Unknown Tourism for Expedia, Directors Cut for Gocompare.com, Unicorn League for Sage and Virtual Flaam for Expedia Norway. Tools mentioned in session: Gorkana (for journalist contacts) and Buzzstream (for outreach process)
New Jersey Food Council Social Media PresentationHelen Levinson
Social media has experienced an explosion of growth over the last few years and has become much more than just a personal tool to have fun and stay connected; it is a vehicle that brands use to market their businesses, services and products online. But along with the benefits of using these tools lie potential pitfalls. Consider if information was leaked online and, even worse, you didn’t know it was out there. Are you prepared for serious damage control? Regularly monitoring your online reputation is crucial in protecting your brand. By following activity on social networks, blogs, message boards, and keeping an eye on YouTube videos, retailers can be aware of issues that arise, in turn respond quickly, minimizing the potential threat.
Participants will learn:
• 6 Social Media Best Practices
• Online Reputation Risk Management and Tracking
• Ways to Identify Online Threats
• YouTube Videos and Safety Control
• Compliance Issues Using Social Media
The 3 Secrets of Highly Successful GraduatesReid Hoffman
Today's graduates don't feel ready for the new world of work. I share three things that successful professionals eventually figure out about their careers. http://www.startupofyou.com
Marcus Kesseler: Weaving XML Into Your Workflows: Use Cases, Tools, Pitfalls ...StartWithXMLLondon
Marcus Kesseler's presentation from StartWithXML London, on September 2nd, 2009.
Weaving XML Into Your Workflows: Use Cases, Tools, Pitfalls and Benefits
Emma Barnes' presentation from StartWithXML London, on September 2nd, 2009.
"XML Without an IT Department"
The small publisher perspective on getting started with limited investment and IT resources.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
15. The end. Sara | [email_address] James | [email_address] thedigitalist.net panmacmillan.com
Editor's Notes
SARA We are the digital department of Pan Macmillan, the fifth largest trade publisher in the UK. Pan Macmillan publishes mass market fiction and non-fiction, literary fiction and children’s books. Some of our most successful authors are Wilbur Smith, Kate Morton, Jeffrey Archer, Peter F Hamilton, Andrew Marr, John Simpson, Meg Cabot and Julia Donaldson.
SARA Wheat field = sense of growing something of value that will be harvested when it is ready and ripe We have come to measure ROI for digital marketing in terms of non-monetary value. Money is not the only thing you can earn on the web. Digital marketing can help you to build value in other currencies, including: a relationship with your readers reader data marketing databases a group of people who can participate, implicitly, in market research. Direct revenue from digital marketing comes later (and is a short term gain anyway if it’s immediate). We do plan an increase in direct revenues over time but this has to come in balance with: Spread across the social web Need to maintain and support a flourishing and varied supply chain Recognition that outside niches where we might dominate, customers don’t recognise us as retailers (e.g. Tor)
JAMES Digital marketing should never be something you do just for the sake of it, or a box ticked on a marketing plan. The extent and nature of digital marketing you undertake should be a part of the overall publishing approach and marketing strategy or an author or book. For example, with the 30 th anniversary re-issues of Douglas Adams’ Hitchhiker’s Guide to the Galaxy series, the digital marketing participates in the overall strategy to: Celebrate the 30 th anniversary of the first publication of Hitchhikers Launch a joint, global publishing event with Penguin (publishers of the new HHGG book from Eoin Colfer) Make the anniversary feel like a massive party all readers – new and old – would want to be a part of. We’re doing this online by: Replacing the Pan Macmillan homepage for the months of Sept/Oct with a special Hitchhikers’ page Giving something back to the fan community and readers by offering an iGoogle theme for their personal web page that is free of marketing messages, just using elements of the new cover art to provide the theme. Communicating the physical USP of the books – DIY sticker covers – with a demo animation, so that readers don’t miss the point (and the fun) because of blank, static thumbnails on online retailer sites Reaching out to new and existing readers via Twitter, with Marvin the Paranoid Android tweeting about the books and life in general (you can follow at twitter.com/marvinsmoan) Releasing the original ebook – the HHGG – on as many platforms as possible, including ebook, audio download and mobile app
JAMES There are simply too many people on the web and too much information. So before you send out your message, make sure you’re talking to the people you want to (or the institutions, media, sites etc.). To promote Helen Oyeyemi’s new novel, White is for Witching, an animation and website were commissioned from the It’s Nice That community. They are the target market for Oyeyemi’s young, vibrant, quirky fiction and so involving them in the marketing and publicity campaign gave them a sense of ownership and participation in the book. This animation has now had over 5K complete plays, with all referrer links coming from sites representative of the target demographic.
SARA Bookmarks and proofs were also sent to this design-conscious community, with a request that they read the book, write their review on the back of the bookmarks, and send them in to be added to the site. Reviewers and friends were invited to readings (one held in a glasshouse), and videos of the readings were placed on YouTube. A KEY POINT HERE is that this is not an online-only experience – it’s an online / offline combo! Digital is not the be all and end all – it’s part of the mix.
SARA Be a bit systematic about your approach – start in the same way each time, for each project – that is, from zero. No assumptions and no repetition (until you know you should). Jumping-off points for a digital marketing plan: What we’ve already covered… What is the overall strategy for the author / book(s) How can digital approaches support this? Who is the market and where are they already active online? And also… What is the author already doing online? What kind of personality does the author have? What assets or connections do we already have for this online? What can we do for free? What is the effort / benefit ratio?
SARA Some rules we try to follow: Never force an author to blog or tweet Don’t 'import' traditional marketing messages into social media (i.e. ‘copycat marketing’); instead, offer something of interest or fun (create social objects) Don’t spend money if you can do it for free Don’t get hung up on quality – the web moves too fast anyway Don’t be cynical or corporate Have fun
JAMES Other stuff that must always form part of a digital marketing strategy: SEO CRM / registrant data management systems and processes Decent analytics Make sure you’re visible in both the Google index and the social graph Close all the circles to maximise your web traffic – i.e. tag URLs on POS, in the book, on the cover etc. as much as possible
JAMES Always conduct post-mortems… then learn from them and don't repeat mistakes.
SARA Go where the people are and use the tools/media they use. If you build anything, make it something they can use to do what they’re already doing more easily. Platforms require investment for: Development in marketing and publicity - you need to draw people to it and keep them using it in content – and then ‘infinitely’ maintaining it This centralisation of web interest is not viable for publishers and takes us away from our core expertise. People read all the time, wherever they are. They talk about books all the time, wherever they are. Meet them there; join the discussion. When Jonathan Ross announced he was starting a Twitter book club, he chose Jon Ronson’s The Men Who Stare at Goats as the first book to be discussed. Pan Macmillan met demand for this book by releasing the ebook immediately, and also making the book available as an online subscription. We offered free access to the book for the duration of the discussion so that tweeters could link directly to the page they were discussing, and other book club members could read what they were referring to. Investment here was nil, apart from staff time: We used 2 existing platforms (ExactEditions and Twitter) and a context that was already popular (Jonathan Ross bookclub on Twitter)
SARA ROI was: Kudos from fans of Jonathan Ross, Jon Ronson and Picador Increased discussion around the book online. Sales of ebook (and further sales of print). Enhancing the relationship with the author. Establishing a use case for subscription access ebooks.
JAMES The @atwossybookclub experience proves that people will engage with a lo-fi user experience if they want to do the thing they’re doing. September’s issue of Wired magazine (US edition) ran a feature on craigslist, and had couple of spreads of potential re-design’s of craiglists from top design teams, including nytimes.com designers. The key point was “‘craigslist is working’ – why fix what isn’t broken?” Digital marketing can happen quickly and easily if you make it good enough for the people interested in the book. At Pan Macmillan we’re approaching author video in a lo-fi way. We bought some Flip Ultra cameras, some AA batteries, and we asked editors and publicists to let us know when their authors were in the buidling. And we filmed them chatting about their books. The videos are uploaded to YouTube and linked to from our email newsletters and other marketing. Homemade video is the presiding aesthetic of YouTube. Investment was effectively nil per video (especially as we do more and more). What is the ROI? Having our authors tagged in YouTube with short, engaging content (90secs per video) enables them to potentially reach millions more people than they would have if we hadn’t uploaded the video. Also, readers tweet about the videos, and embed them in their blogs. Complete digital marketing success is when you hear about one of your author videos via a retweet and see it on someone’s blog. Craiglist is also symbolic of the energy on the web – people online are willing to spend time doing stuff that costs you nothing, costs them nothing (but time) but spreads your message or digital object really effectively. All those classifieds uploaded to craigslist, or all those items sold on ebay – that work is done by the users. Your readers will work for you if you engage them in the right way with something of interest or value to them.
SARA You never know what the next big thing might be on the web – apps, services, brands, behaviours. When you encounter something new, learn about it. Try it. Like every aspect of publishing, it’s about living within it.
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