A lecture on the basics of Social Media. Presented to my Palo Alto College (TX) Principles of Advertising class.

1. Social Media

2. Social Media
An Umbrella Term for Ways to Build

Relationships or Make Connections or
Build Communities (Usually) Using the
Internet
Relationships and Communities Are Not

Limited by Geography
But Are Dependent on Web Technology


3. Social Media
Enables More (Volume Of) Personal

Connections
Enables Less (Quality Of) Personal

Connections
Enables More Personal Control of

Message Creation and Distribution

4. Before
People Met Face to Face

Barbershop

Bar

Church

Card games


5. Before
Joined an Organization

Club

Association


6. Before
People Were More Formal

Passed Notes

Wrote Letters

Spoke on the Phone


7. Conversation and
Correspondence

8. Email
Simple

Ubiquitous

Cheap


9. Text Messages
Simple

Fast

Brief

Limited by Economic Status


10. Instant Messages (IM)
Twitter

Meebo

Pownce


11. Events
Upcoming

Meetup


12. Gaming
World of Warcraft

Gamespot


13. Meeting Places

14. Social Networks
Myspace

Facebook

Hi5


15. Professional Networks
Linkedin

Plaxo

Ning

Confabb


16. Filing Cabinets

17. Social Tagging
Technorati

del.icio.us

ma.gnolia

StumbleUpon


18. Wikis
Wikipedia

Socialtext

Pbwiki


19. Personal Publishing

20. Blogs
Engadget

Huffington Post

Mashable


21. Sharing Sites
Flickr

Youtube

Fiction Press


22. Telephone
Then: One to One

Now: One to Many

Conference Calls

Webinars


23. What Is the Impact?
Less Face to Face (F2F)

Global Connections

Anonymity
