This document discusses strategies for running an effective online campaign presence. It outlines key areas like content, participation, integration, and learning from experiences. Specific tools are recommended for different levels of supporter engagement, from casual to highly active. Trends mentioned include the growth of social media use and importance of community building to drive real-world actions. The overall message is that an online campaign should lead a movement, amplify supporters' voices, and find ways to translate online enthusiasm into offline outcomes.