SlideShare a Scribd company logo
Social Media For Business Independent Insurance  Agents of Iowa Andy Drish
Intro Video
 
Information Web 1.0  Web 2.0  Conversation
 
 
Creators Critics Collectors Joiners Spectators Not for me 18% 25% 12% 25% 48% 44% 28-54 39% 41% 22% 59% 64% 25% 18-27 55-62 8% 15% 5% 8% 39% 55%
Gen Y has already adopted… Older  Generations are quickly following   Facebook ’s fastest growing demographic is women age 55+  Users on Facebook over 35 years old doubled from January to March of last year. Baby Boomers posted a 59% increase in using social networking sites; That ’s 30 times faster than Gen Y.  The average LinkedIn user is a 41 year old male making $109,703 Baby Boomers increased reading blogs and listening to podcasts by 67 percent last year; That ’s 80x faster than Gen Y
What is it being used for? Business Networking Partying Knowledge Transfer Job Searching Advertising Recruiting Studying Market Research Staying up-to-date on current events Dating Class Projects Work projects Branding Debating Collaborating Developing Strategic Planning Course Planning Academic Research Doctor Reviews Interview Prep Candidate Research Video Resumes Humor Buying Selling Trading
But... How can social media help ME?
What We’re Talking About Making Connections Building  Your Brand Access To Information Saving Time What’s Out There
 
 
Making  Connections
Mavens
Connectors
Salespeople
 
 
Create a  Personal Brand
 
 
What is The Difference Between A Personal Brand and a Reputation?
 
 
 
 
Access To  Information
 
 
Saving   Time
 
 
 
 
 
 
Overwhelmed?
Your Name Here
Taking  Action
Thank You! Text  “ AndyDrish ” to 50500 for my contact information AndyDrish.com

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Social Media for Independent Insurance Agents of Iowa

  • 1. Social Media For Business Independent Insurance Agents of Iowa Andy Drish
  • 3.  
  • 4. Information Web 1.0 Web 2.0 Conversation
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  • 7. Creators Critics Collectors Joiners Spectators Not for me 18% 25% 12% 25% 48% 44% 28-54 39% 41% 22% 59% 64% 25% 18-27 55-62 8% 15% 5% 8% 39% 55%
  • 8. Gen Y has already adopted… Older Generations are quickly following Facebook ’s fastest growing demographic is women age 55+ Users on Facebook over 35 years old doubled from January to March of last year. Baby Boomers posted a 59% increase in using social networking sites; That ’s 30 times faster than Gen Y. The average LinkedIn user is a 41 year old male making $109,703 Baby Boomers increased reading blogs and listening to podcasts by 67 percent last year; That ’s 80x faster than Gen Y
  • 9. What is it being used for? Business Networking Partying Knowledge Transfer Job Searching Advertising Recruiting Studying Market Research Staying up-to-date on current events Dating Class Projects Work projects Branding Debating Collaborating Developing Strategic Planning Course Planning Academic Research Doctor Reviews Interview Prep Candidate Research Video Resumes Humor Buying Selling Trading
  • 10. But... How can social media help ME?
  • 11. What We’re Talking About Making Connections Building Your Brand Access To Information Saving Time What’s Out There
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  • 20. Create a Personal Brand
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  • 23. What is The Difference Between A Personal Brand and a Reputation?
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  • 28. Access To Information
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  • 30.  
  • 31. Saving Time
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  • 41. Thank You! Text “ AndyDrish ” to 50500 for my contact information AndyDrish.com

Editor's Notes

  1. Andy – Story Josh – Social media is having a HUGE impact now. More important than ever. 2 examples. 1 funny. 1 powerful.
  2. http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
  3. Andy describes web 2.0 and how it differs from 1.0.
  4. Josh: “ Using” the internet can come in many different forms. One form is that of the creator, Andy is a creator because he produces a blog which is his independent work. Critics will comment on the work of creators, in a sense creating their own work but only in response to others. Collectors subscribe to feeds of information and bookmark web pages as potential resources. Joiners will opt into groups in order to support a cause or meet other people, and Spectators will simply view what others have done. There are also those who do not do any of this. Now, lets take a quick look at some statistics estimating the activity for each of these groups within the age ranges shown. As you can see a general trend exists where use in all categories increase as age decreases. Andy jumps in:
  5. Andy – Class reunions. Doctors. Marriages. Dog story.
  6. 15
  7. Edit slides to: Understand the Foundations Learn What Has Worked Awareness of the Risks Strategy to get Started
  8. Andy leads and describes high level a Facebook page. Josh adds in with a description of the campus recruiting Facebook page. Josh: In addition to personal profiles like this one, there is also an option to create a “profile” for a company or cause. These are called Facebook Pages and The Principal actually has one of these right now. On our Facebook Page we provide information about the company, share videos and photos and answer questions which are posted on our wall. Right now we have 523 Fans. That means 523 people have associated their profile with our site.
  9. Andy describes Twitter high level. Josh asks a question on Andy ’s twitter. Say hi to Principal – demo ’ing for over 500!
  10. Six degrees of seperation. Stanley Milgrim. 1960 ’s study. Omaha to Massachusetts. On average.. 6 degrees. More important than ever. Good jobs don ’t get posted. Good jobs are head hunted for. I have a friend interviewing at Google. They get 1-2K resumes per DAY. If you want a GREAT job, you need to start this. Now. Idea of a web.
  11. IRL you only know your friends… you don ’t know who THEY know though. LinkedIn creates that visual
  12. IRL you only know your friends… you don ’t know who THEY know though. LinkedIn creates that visual
  13. Explain what a brand is. Personal Brand exercise Google is the resume. 50% recruiters google you You have a brand whehter you want one or not How you create one
  14. Explain what a brand is. Personal Brand exercise Google is the resume. 50% recruiters google you You have a brand whehter you want one or not How you create one
  15. How did he do this? Leveraged his blog to interview people 25
  16. Josh
  17. Andy explains TED.
  18. Josh
  19. Josh: Now, with all of these options also come risk.
  20. Patrick: Tell the Lane Kiffin story.
  21. Andy
  22. Andy
  23. Josh
  24. Josh
  25. Josh