This document summarizes statistics about social media usage among different age groups and discusses how social media can help independent insurance agents. It finds that older generations over 35 are increasingly using social media, with the fastest growth among women aged 55+. While initially adopted more by younger generations, social media is now widely used across age groups for various business and personal purposes. It concludes by explaining how insurance agents can use social media to make connections, build their personal brand, access information, save time, and not feel overwhelmed by determining the key actions to take.