The exponential growth of social media and ubiquitous use of mobile technology has changed the way we communicate both socially and for many also professionally. It is therefore important to consider what the implications are and the impact of the digital footprint our online interactions leave behind. This workshop will help you reflect upon what your online presence looks like when viewed by others and how you can develop your digital profile in a positive way. Invited Speaker at the School of Social, Psychological &Communication Sciences Away DayLeeds Met University 

1. Using social media to
develop a professional
online presence
Sue Beckingham
@suebecks

2. People searches....
Parents
YOU!

3. http://www.alexa.com/topsites/global!
will find
you!
Be mindful of how people search
for information

4. Social Media presence ranks highly!

5. LinkedIn members did over
5.7 billion professionally-oriented searches
on the platform in 2012.

6. A minimalistic approach to
your profile might be fine for
Mark Zuckerberg but what
message does this give about
you as a professional?
Better to take a leaf out of Reid
Hoffman’s book

7. • There are over 225 million members
• More than 3 million companies have LinkedIn
Company Pages.
• There are more than 1.5 million unique publishers
actively using the LinkedIn Share button on their
sites to send content into the LinkedIn platform.
• LinkedIn members are sharing insights and
knowledge in more than 2.1 million LinkedIn
Groups.
• In the first quarter of 2013, an average of 30% of
unique visiting members came through mobile
apps, versus just 19% a year ago.

8. Digital Networking

10. People can find skills and expertise
on LinkedIn

11. LinkedIn Endorsements

16. Promoting your own work on

17. http://pinterest.com/suebecks/
Curating resources

18. http://www.scoop.it/t/taking-a-look-at-moocs

19. Re-shares of your work

20. Student Perspective

24. Developing
graduate skills
which include
digital literacies
and
a professional
online presence
is key

25. 7 Digital Literacy
Sheffield Hallam graduates are conversant with
and understand the challenges of learning and
working in the digital age. They are able to work
effectively with a range of technology and
social media, and have the capability to
develop a confident online presence. They are
effective at communicating through a range of
media and can access and analyse information in
a variety of digital formats.
Graduate Attributes

26. Twitter
PROFESSIONAL WEB 2.0 USE
Searched and located
companies, professional
bodies, careers info.
LinkedIn
Google
Drive
Skype/
G+
Hangouts
Diigo
COLLABORATION
Shared space to record
meeting agendas,
minutes and group work.
CVs
Introduction to professional
social networking, digital CVs,
exploration of video CVs.
ORGANISING RESEARCH
Social bookmarking evaluated
resources: books, websites,
videos, images etc.
WEB 2.0 COMMUNICATION
Key space to record work using blog tools
outside of the VLE. Develop articulation of
current and future skills verbally (embedded
videos) and in writing. Creative inclusion of
visuals.
GROUP COMMUNICATION
Students held, recorded and
reflected upon online team
meetings and their contribution.
Integrating digital skills into the curriculum

27. Professional
Bodies
What online
presence do
they have?
Our students
need to know.

28. Student internships and graduate
job opportunities
http://www.linkedin.com/studentjobs

29. The LinkedIn Apply Button
https://developer.linkedin.com/apply
Companies can
add this to their job
page on the
company website
Applicants are
asked to submit a
link to their
LinkedIn profile

30. LinkedIn Cardmunch
http://www.cardmunch.com/

31. Support
and
Guidance
Staff AND Students need

32. Sue Beckingham
Educational Developer and Associate Lecturer
Sheffield Hallam University
@suebecks
http://uk.linkedin.com/in/suebeckingham
http://gplus.to/suebecks
http://socialmedia4us.wordpress.com/

33. Using social media to develop a
professional online presence
The exponential growth of social media and ubiquitous use of
mobile technology has changed the way we communicate both
socially and for many also professionally. It is therefore important
to consider what the implications are and the impact of the digital
footprint our online interactions leave behind.
This workshop will help you reflect upon what your online
presence looks like when viewed by others and how you can
develop your digital profile in a positive way.
Invited Speaker at the
School of Social, Psychological &
Communication Sciences Away Day
Leeds Met University