This document discusses living and working on the web. It covers digital literacy, evaluating online information, self-branding and entrepreneurship skills needed for future careers. The document also discusses a student video about living and working online, benefits of online and blended learning including flexibility and sharing of ideas, and tips for developing an online presence through blogging and using various social media platforms.

1. Living and Working on the Web
Lisa Harris & Olja Rastic-Dulborough
Supporting slides for Hangout 25/11
#MANG2049

2. About.me/lisa.harris
2

3. Session Plan
• Introduction to Digital Literacy
• How the module works
http://blog.soton.ac.uk/MANG2049/
• Evaluating online information
• The latest from Erik Qualman
• Student Video: Living and Working on the
Web

4. Digital Literacy
• “Digital literacy is the ability to locate, organise, understand,
evaluate, and analyse information using digital technology. It
involves a working knowledge of current tools and an
understanding of how they can be used”
• “The active management of online activities such as
collaboration, networking , content creation and curation in
order to “stand out from the crowd” in today’s job market”
• “an ability to respond positively to change”

5. “The new media environment can be disruptive to our
current teaching methods and philosophies. As we
increasingly move toward an environment of instant and
infinite information, it becomes less important for
students to know, memorize, or recall information and
more important for them to be able to find, sort, analyze,
share, discuss, critique, and create information and
knowledge. They need to move from being simply
knowledgeable to being knowledge-able.”
Wesch, M., 2011. From Knowledgeable to Knowledge-able:
Building New Learning Environments for New Media
Environments | UM Events | University of Michigan.

7. www.employadam.com
• The original video
• Why it works
• The follow up video

8. The Future of You
“Welcome to a new era of work, where your
future depends on being a signal in the noisy
universe of human capital. In order to achieve
this, you will need to master three things: self-branding,
entrepreneurship, and
hyperconnectivity.”
By Tomas Chamorro-Premuzic, in the HBR blog

9. Living and Working on the Web

10. The reflective summary allows you to think about where you’ve
come from and where you are now and how useful it might be for
you in the future - this is something you don’t get on other modules
My opinions have often been changed by what other people
have put forward on the discussion board
One of the big benefits of studying online is the flexibility to
fit my academic life around my professional life which has
been really useful
No idea is lost - we can continue to share information and
ideas online beyond the duration of a specific seminar

11. Successes
• Employability advantages
• Raised awareness of digital literacy and blended
learning across University
• Digitally proficient students can mentor less
confident colleagues
• Active rather than passive learning
• Flexibility of timing/location of learning for
students and tutors
• Study recommendations were made between
levels and disciplines

12. Your blogs: pulling it all together
• Use the blog framework as a central point pulling in your other social
media content:
http://kimberlyfenton.wordpress.com/category/uosm2008-2/
• Tweets – Flickr – LinkedIn – Vimeo - Slideshare – Pinterest -
Soundcloud - YouTube
• You can also embed other social media within individual blog posts
• Video is increasingly important, especially authentic user generated
content
• Provide sharing buttons
• These activities provide a regular supply of “googlejuice” to the blog

13. Dare you Google yourself...?
@lisaharris #CIMbrandyou

14. Beware the “filter bubble”
• From https://www.google.com/settings/me you can
view what results other people see when searching for
your name, and what your own publicly visible Google
profile looks like.
• Entering your name directly into a Google search in
your own browser will NOT give you an accurate view
of how other people see these results.
• Google filters and personalises results according to
past search behaviour, so a search from your own
machine is likely to disproportionally favour your own
sites.

15. Evaluating online information
• There is lots of it!
• So how do you work out what is an
authoritative source of information?
• There is a very useful guide by Oxford Brookes
University linked from the module Study
Guide
• We will discuss this further when we begin
topic 1

17. Thank you 
Questions?