The webinar by Sue Beckingham discusses the importance of developing a professional online presence and leveraging social media to create meaningful connections and networks in academia. It explores how individuals can filter information, manage their digital identity, and identify opportunities for collaboration and communication in an age of information overload. By fostering an active and well-developed online presence, educators can enhance their visibility and impact in their professional fields.

1. Professional Online Presence:
Separating the Signal from the Noise
#cll1213 webinar
Sue Beckingham
@suebecks
Sheffield Hallam University

2. Important but
not included is
• using social
media in
teaching
practice
• how to use
social media
tools

3. It is about using social media to
develop your personal learning
network and professional online
presence

4. If you were looking
for information
about someone,
how many of you
would 'google'
first?

5. How often do
you 'google'
yourself?
• Never
• Now and again
• Regularly

6. ! It's not so surprising Google will find
you, but it may surprise you to find that
your social media profiles are ranked so
highly

7. Someone
searches
your name
Did you know that if you have a
profile on Academia.edu, each
time someone searches your
name you will receive an email?

9. There are four distinct, but related types of
media today:
1. Traditional - print and broadcast
2. Owned - brand or company website
3. Hybrid or 'Tradigital' - web versions of
traditional and blogs
4. Social -
Facebook, Twitter, LinkedIn, Google+
and more
Edelman

10. Traditional Media
Tradigital
Media
Owned Media
Social
Media
The Media
Cloverleaf

11. Traditional Media
Tradigital
Owned
Social

12. Traditional
Tradigital
Owned Media
Social
University website
Standard department
profile
Media Centre
Research and Business
Development Centres
Digital magazine

13. Traditional
Tradigital Media
Owned
Social
Guardian Higher
Education Network
JISC
Higher Education
Academy

14. Traditional
Tradigital
Owned
Social Media

15. The A to Z of Social Media for Academia
curated by Professor Andy Miah @andymiah
http://www.andymiah.net

16. "But...
I'm faced with what seems an overflowing
stream of information and noise..."

17. "Anything I would say would just get lost..."

18. "Why would I want to know what anyone else
is having for breakfast?..."

19. "I'm simply far too busy..."

21. Clay Shirky
argues that
“It is not
information
overload,
it is filter failure”

22. Filter
By developing good connections with shared
interests, collaboratively we can filter what is relevant to us

23. Create lists within
Twitter to organise
your tweets
Follow others' public
lists

24. Social
Media can
provide
additional
signposts
to your
research
and work

25. A network dedicated to science and
research. Connect, collaborate and
discover scientific publications, jobs and
conferences. All for free.
www.researchgate.net
Easily organize your papers, read &
annotate your PDFs, collaborate in private
or open groups, and securely access your
research from everywhere.
http://www.mendeley.com/
A powerful research tool and a knowledge-
sharing community.
https://www.diigo.com
https://delicious.com/
Sharing Research

26. Sharing presentations and
conference proceedings

27. Free analytics

29. http://pinterest.com/suebecks/

30. The Guardian Higher
Education Blogs
Network
A blogs network which is
a directory of
resources, commentary
and
analysis from educators
in the global higher
education blogosphere

31. The ripple effect of social sharing
Extending the knowledge network

32. Social Sharing Buttons on
websites, blogs and other sites

33. Make the most of
YOUR profile!
LinkedIn members did over
5.7 billion professionally-
oriented searches on the
platform in 2012.
More than 2.9 million
companies have LinkedIn
Company Pages.
LinkedIn members are sharing
insights and knowledge in more
than 2.1 million LinkedIn
Groups.

34. The power of online connections
 communicating
 collaborating
 recruitment/job seeking
 opportunity to learn and share
 develop global connections
 maintain connections
 on-going 24/7 networking
 ability to be known and found
 six degrees of separation

35. Maps your professional network to
visualise the relationships between you
and your connections.

36. Advocates
well developed profile, active user,
connected, sharing, collaborating.
Dabblers
profile partially set up, often then
forgotten, sporadic visits, low contribution.
Unengaged
unaware of potential, not yet part
of the conversation.

37. Don't be afraid to learn
Reject this idea that
lurking within social
networks is a negative
thing.
As Educators we are
empowered listeners

38. For those not
yet
engaged, wha
t are you
missing?

39. http://www.heacademy.ac.uk/events/detail/2013/10_June_CLL_Webinar
Professional Online Presence: Separating the Signal from the Noise
We are living in an age where many of us are now ‘always switched on’. The rise of the ubiquitous use
of mobile technology and open access to Wi-Fi-free zones has changed the way we communicate -
forever. We use mobile technology for work, to organise our home life, our social life, to shop, enjoy
music, films and photographs. All of these activities have the potential to make our life easier and more
enjoyable. However there is a concern that we risk information overload in our quest to manage the
growing amount of information, in particular through social media. How can we juggle all of this and
possibly leverage social media in a professional context?
My talk will look at how through social media you can develop a professional network that will not only
help to separate the signal from the noise for yourselves, it will also provide the mechanism for others to
find you and your work as a professional in your field. By developing a professional online presence and
network of connections, you will have the potential to open many new channels of communication,
opportunities for collaboration and creativity BUT you will also find the means to filter only what is
important to you.

40. Sue Beckingham
Sheffield Hallam University, UK
@suebecks
http://uk.linkedin.com/in/suebeckingham
http://gplus.to/suebecks