This document provides an overview of digital electioneering and the evolution of internet campaigns. It discusses the roots of power shifting to the internet through key defining moments like the Usenet group alt.politics and political blogs. Examples are given of pioneering internet campaigns from 2002 to 2008, showing how campaigns have increasingly used online platforms like YouTube, social media, and independent websites. The effect of internet campaigns on civic participation and discourse is considered.

1. Digital Electioneering 21 October 2008 Kathy E. Gill COM597

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