Social Technology by Marti A. Hearst We are in the midst of extraordinary change in how people interact with one another and with information. A combination of advances in technology and change in people's expectations is altering the way products are sold, scientific problems are solved, software is written, elections are conducted, and government is run. People are social animals, and as Shirky notes, we now have tools that are flexible enough to match our in-built social capabilities. Things can get done that weren't possible before because the right expertise, the missing information, or a large enough group of people can now be gathered together at low cost. These developments open a number of interesting questions for NSF and CISE. What are the key research problems? How should these developments change how research is conducted? How can the intersection of social science and technology research be aided or improved? And how should this effect how NSF researchers get involved with relevant government efforts, including transparent government, emergency response, and citizen science? In this talk I attempt to summarize and put some structure around some of these developments.

1. Social Technology Marti A. Hearst UC Berkeley NSF, March 18, 2009

2. Social Technology: Technology used by groups of people. How society is being changed by technology-mediated interactions.

5. Recruiting Outside Expertise: The Goldcorp Challenge

7. Recruiting Outside Expertise: Innocentive

12. Crowdsourcing

18. Publicly Shared Data

19. Shared Data: Augmenting Information Objects Comments Reviews Tags Ratings Favorites Bookmarks

20. Shared Data: Mashups

22. Kitchen Democracy Experiment

23. Kitchen Democracy Experiment

24. Kitchen Democracy Experiment

25. Shared Data: Crimefighting

27. Shared World / Platform Inspiring People to Create

29. Shared World / Platform: Third Party iPhone and Facebook Apps

32. Peer 2 Patent Collaborative Patent Review

33. Peer 2 Patent

34. Peer 2 Patent

35. Peer 2 Patent

40. Directed social network: GovLoop

41. GovLoop

42. GovLoop

43. GovLoop

46. Putting it all Together

50. Consequences

56. Theoretical Underpinnings Well, some thoughts anyhow

61. What leads to successful social?

62. Defining Web 2.0 Defining by Example, Brainstorming Starting Point, Tim O’Reilly & others FooCamp, Aug 2005

64. Web 2.0 Collaboratively Generated Definition of Web 2.0 FooCamp, Aug 2005

73. The Goverati

77. The Role of NSF / CISE

81. Research on Collaborative X Collaborative Search Collaborative Visualization

85. How to Study This? Make your own social network: Garcia-Molina’s CourseRank

86. Should Research Change?

87. Thank you! Marti Hearst ischool.berkeley.edu/~hearst