This document discusses social media and its role in journalism. It begins by defining social media and what makes a platform social - things like user-generated content, convergence, collaboration, community, and conversation. It then discusses how social media has shifted journalism practices, with journalists now participating directly in conversations with audiences. The document outlines three principles for social media use in journalism: be human, be honest, and be involved. It also provides examples of how journalists can use social media for content distribution, beat reporting, and crowdsourcing. The key takeaway is that social media allows for more direct engagement and interaction between journalists and their audiences.