The document discusses how new technologies have changed political campaigns and elections. It outlines how candidates in the 2008 US presidential election, particularly Obama, embraced platforms like Facebook, YouTube, and Twitter to engage supporters and spread their message. These new tools allowed for more direct interaction between politicians and voters and greater participation from a wider audience. Younger voters and those outside the US were more informed about the election process through user-generated videos and international blogging about the American election on sites like YouTube.

1. Politics 2.0 Issues and the News

2. Definition of Terms Open source politics or Politics 2.0 new technologies (media platforms) will change the way people follow and influence political campaigns Used for the first time in the 2004 presidential election Widely implemented in the 2008 presidential election the first Internet Election in the world the first do-it-yourself election night

3. New solutions MSM and agenda-setting Public distrusts and confusion Need for a counterbalance to MSM Maybe Web 2.0 is a solution checking facts allowing you to speak up (and be heard)

4. New tools Facebook Twitter YouTube Mega-blogs (Huffington Post and Drudge Report) Traditional Media Going Online

5. Example CNN.com real-time election coverage (live results) customize your online experience by selecting what you care about blog and Google Maps CNN Forum CNN Facebook Connect The same goes for most of the MSM online but CNN is one of the most effective outlets

6. Blogging the election “The Web is flat” The election is more than about America Online translation made the language barriers insignificant Google Translation Non-Americans can access more information than ever before

7. The World Blogs on America “Voices Without Votes. Americans Vote. The World Speaks.” Volunteers translate the blogs in English Only 100,000 visitors a day but there is nothing else like it

8. Candidates on the Web Both McCain and Obama target the online audience “MyBO” and “McCainSpace” customization tools, profile posting, games, perosnal blogs “MyBO” was ahead of “McCainSpace” in offering online features (August 28)

9. Candidates on the Web Obama’s VP text message the first in politics subscribers were promised to be “the first to know” the media reported the pick more than 2 hours earlier impossible to deliver millions of messages at the same time

10. Candidates on the Web Participation and Activity connect with other users, plan events, raise money and volunteer phone banking tool (making calls to undecided voters) “MyBO” is more comprehensive and easier to use

11. Candidates on the Web Social Networking The Project for Excellence in Journalism Obama McCain Biden Palin MySpace 510,799 87,652 13,981 7,268 Facebook 1,726,453 309,591 46,661 107,298

12. Candidates on the Web Obama outnumbers McCain in all categories on YouTube subscribers videos comments views

13. Obama in Games XBox360 online experience Sport and driving games

14. Obama on iPhones Opportunity to make calls in battleground states Information about the campaign Updates on local events User statistics and standings

15. Online Fund-Raising Clinton provided an opportunity to donate money on her Web site (users should come to the opportunity) Obama provides this oportunity on YouTube, Facebook, MySpace, blogs (the opportunity comes to users) became impulse-buy easy ranged from small to big donations embraced widgets

16. It is a YouTube election Online video presented an opportunity for general public to be politically informed and empowered One of the most powerful tools in politics political blunders and political songs

17. It is a YouTube election 2.5 million clicks in one month YouTube/CNN debates 2.6 million the largest youngest audience cable news has ever had for a debate will.i.am videos (pro-Obama) that originated online

18. It is a YouTube election YouTube videos are cheaper to produce and distribute More interaction with voters YouTube (two-way street) Vs. TV (one-way street) Targeting younger audience

19. It is a YouTube election Embarrassing moments of the candidates Discussions of ads and political statements Political parody and flash cartoons produced by users

20. Video Your Vote Web video and Google maps User input (ombudsman- like view of the process) YouTube (new media) and PBS (traditional media)

21. Comedy shows as sources of news SNL best ratings in 14 years Comedy Central InDecision 2008 The Daily Show The Colbert Report

22. Twitter Microbloging is a way to go for quick updates Mobile technology is more convenient Huge popularity of Twitter Allows to report voting problems Also available as an iPhone app

23. It’s a Twitter election partnered with Current TV and techPresident news organizations using Twitter for their updates (The Washington Post)

24. Current tv Digg (social bookmarks) headlines the latest news being voted up or down by users Twitter posts Video commentaries from users Great example of “distributed journalism” (also MSNBC’s results widget for Facebook)

25. Summing up Nothing like we have seen before unique, open, free, interactive people are more informed and more powerful The Politics 3.0 (4.0 or 10.0) in 2012 (can’t even imagine) The answer is collaboration among media (YouTube and PBS)