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+

Digital Publishing For
Authors
Date : 25 Feb 2014
+
Introductions
Digital

Tonight

publishing (tips,
tools and why you
have to do this)

Q&A
About Me


Public Affairs | Tech/Political Writer | Educator | Motorcyclist

@kegill | gplus.to/kegill | wiredpen.com| ke...
Introductions


Who are we?



What do you want to do?



What is your digital publishing
experience?
When Robert de
Graff introduced
$0.25 paperback
books in 1939,
publishers scoffed.
History of ebooks
History of ebooks
3 in 10
adults read an
e-book last year.
Under 30? 1-in-2
What is an ebook?


A distributable digital edition of a book


Text file – project Gutenberg



HTML



PDF



epub/...
Source: Statista
7 in 10
adults read an
paper book
1 in 7
adults listened to
an audio book
Projection:
end of 2014
1-in-2 will have
purchased an
ebook
What does this mean for authors?


Go where readers are


eBooks > Kindle (better for text/fiction/BW)



eBooks > iBoo...
Formats


Kindle/AZW





Fiction, few illustrations, for basic Kindle (B/W)
No control over flow, page breaks, etc

e...
Formats


Mobi (a standard!)




PDF




Images, color, cross-platform

Fixed formatting (this is a print spec)

iBoo...
How will you be found?
Self-publishing v “being published”
Single service providers


Delivers one or more services (formatting, design, editing,
printing, promotion)



You retai...
“Pick and mix”


Offers a package with menu of services (critique, editing, design,
print, production, marketing, promoti...
Do it all


Like “vanity press” of old



Can be costly



Author Solutions, Lumina Press
Emerging models


Kickstarter (crowd-funded)



WattPad (beta-readers+



Crowdspring (crowd-design)



Subscriptions ...
pod!
Conversion : complexity rises


Plain text



Plain text with links (this includes endnotes)



Plain text with images ...
Covers!
How will you be found?


Not every innovation is worth mastering.
Copyright / examples


A word about DRM (Amazon v O’Reilly)



Published author chooses to self-publish – fiction



Pu...
+

Contact



Kathy E Gill



kegill at uw dot edu or gmail or @kegill



This lecture: wiredpen.com



http://faculty...
Introduction To Digital Publishing For Authors
Introduction To Digital Publishing For Authors
Introduction To Digital Publishing For Authors
Introduction To Digital Publishing For Authors
Introduction To Digital Publishing For Authors
Introduction To Digital Publishing For Authors
Introduction To Digital Publishing For Authors
Introduction To Digital Publishing For Authors
Introduction To Digital Publishing For Authors
Introduction To Digital Publishing For Authors
Introduction To Digital Publishing For Authors
Introduction To Digital Publishing For Authors
Introduction To Digital Publishing For Authors
Introduction To Digital Publishing For Authors
Introduction To Digital Publishing For Authors
Introduction To Digital Publishing For Authors
Introduction To Digital Publishing For Authors
Introduction To Digital Publishing For Authors
Introduction To Digital Publishing For Authors
Introduction To Digital Publishing For Authors
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Introduction To Digital Publishing For Authors

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Overview of digital publishing and ebooks for authors. University of Washington literary fiction class. Guest presentation.

Published in: Education
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Introduction To Digital Publishing For Authors

  1. 1. + Digital Publishing For Authors Date : 25 Feb 2014
  2. 2. + Introductions Digital Tonight publishing (tips, tools and why you have to do this) Q&A
  3. 3. About Me  Public Affairs | Tech/Political Writer | Educator | Motorcyclist @kegill | gplus.to/kegill | wiredpen.com| kegill.com
  4. 4. Introductions  Who are we?  What do you want to do?  What is your digital publishing experience?
  5. 5. When Robert de Graff introduced $0.25 paperback books in 1939, publishers scoffed.
  6. 6. History of ebooks
  7. 7. History of ebooks
  8. 8. 3 in 10 adults read an e-book last year. Under 30? 1-in-2
  9. 9. What is an ebook?  A distributable digital edition of a book  Text file – project Gutenberg  HTML  PDF  epub/mobi  AZW – proprietary Kindle format  An app – (Al Gore, Our Choice)  Audio books may be digital but they aren’t ebooks  Your experiences? How differ from print?
  10. 10. Source: Statista
  11. 11. 7 in 10 adults read an paper book
  12. 12. 1 in 7 adults listened to an audio book
  13. 13. Projection: end of 2014 1-in-2 will have purchased an ebook
  14. 14. What does this mean for authors?  Go where readers are  eBooks > Kindle (better for text/fiction/BW)  eBooks > iBook (iPad only, better for color/interactivity)  eBooks > Nook/Fire (better for color)  POD > print is a different format!  Audiobooks (beyond scope!)
  15. 15. Formats  Kindle/AZW    Fiction, few illustrations, for basic Kindle (B/W) No control over flow, page breaks, etc ePub (a standard! – International Digital Publishers Forum)  Images, color, cross-platform  Reflowable  HTML, CSS, XML, zip (compression)  Fixed layout sometimes used for iPad/Kindle Fire
  16. 16. Formats  Mobi (a standard!)   PDF   Images, color, cross-platform Fixed formatting (this is a print spec) iBook author (enhanced, epub3)  Can also export as PDF or text See more at Wikipedia
  17. 17. How will you be found? Self-publishing v “being published”
  18. 18. Single service providers  Delivers one or more services (formatting, design, editing, printing, promotion)  You retain control  Kobo, Lightning Source  Writer.ly helps writers find services  Guru/eLance – marketplaces for independent contractors
  19. 19. “Pick and mix”  Offers a package with menu of services (critique, editing, design, print, production, marketing, promotion, distribution)  Lulu, CreateSpace (the author-services company of Amazon)  Photo books > See Blurb
  20. 20. Do it all  Like “vanity press” of old  Can be costly  Author Solutions, Lumina Press
  21. 21. Emerging models  Kickstarter (crowd-funded)  WattPad (beta-readers+  Crowdspring (crowd-design)  Subscriptions (Safari Books, Scribd)
  22. 22. pod!
  23. 23. Conversion : complexity rises  Plain text  Plain text with links (this includes endnotes)  Plain text with images or tables  Formatted text (columns), images with wrap-around text, boxed features, sidebars, etc  Fixed layout  Enhanced
  24. 24. Covers!
  25. 25. How will you be found?  Not every innovation is worth mastering.
  26. 26. Copyright / examples  A word about DRM (Amazon v O’Reilly)  Published author chooses to self-publish – fiction  Published author chooses to self-publish – nonfiction  Fiction: Maria Murnane  The Book Deal (inside view of publishing)
  27. 27. + Contact  Kathy E Gill  kegill at uw dot edu or gmail or @kegill  This lecture: wiredpen.com  http://faculty.u.washington.edu/kegill

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