The document discusses the importance of social media and provides tips for improving social media skills. It highlights that social media allows access to global information, and can be used to deepen relationships, support customers, and influence others. Specific guidance is offered for optimizing profiles on Facebook, Twitter, and LinkedIn and engaging audiences through sharing content and asking questions. Dashboards are recommended for scheduling posts across multiple networks to efficiently consume, engage with, and track social media interactions.

1. Social Media
Improve your social media
skills!

2. Why is social media important?
• Social Media provides almost instant access to
information around the world.
We use social media to leverage or
deepen relationships.
• Listen to friend’s activity.
• Provide awareness about our own
activities.
• Engage with potential business
relationships.
• Influence decision makers.
• Look for customer support.

3. Social Media Statstics
Sources; http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/
http://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/

4. Social Media Penetration

5. Social Media for Job Seekers
• What Networks are Recruiters using:
• 98% use LinkedIn
• 42% use Twitter
• 33% use Facebook
• 19% use Twitter in conjunction with LinkedIn
• How are Recruiters Using Social Media
• 58% are sourcing applicants
• 49% are posting job opportunities
Source:http://www.youtern.com/thesavvyintern/index.php/2012/07/09/job-seekers-get-social-now-infographic/

6. Which Social Media is right for
you?
Facebook Twitter Linked In
Networking and
Primary Role Engagement Engagement
recruiting but changing
Transparency, power of
Benefit Immediacy Contemporary approach
the crowd
1. Consumers 1. Consumers 1. Job Seekers
Primary Audience 2. Employees 2. Employees 2. Employees
3. Media 3. Media 3. Alumni
Positive, encouraging,
Tone of Voice Positive, Informal Professional, informing
funny, fun
Timeline set up time
Information passes Not great reporting, less
Negatives consuming, hard to get
quickly, display is poor engagement.
followers

7. Set up your profiles
• Facebook – Tell your story!! Facebook has
restructured their landing page to include your story
and highlights.
• Twitter – Look for keywords to put in your profile that
people will find you. No sentences.
• Linked In – Should look like your resume. Include your
skills! Put up a nice photo with only you in the picture.
Use appropriate key words and phrases in your
heading and title.

8. Increase your social media
presence!
• Facebook – invite friends. Check out your suggestions.
• Twitter – you get what you give in twitter. Look for
influencers (or recruiters). Use Whoisflollowingwhom to
build a network. Follow your followers. Make sure who
you follow is active.
• Linked In – Go through your address book to invite
people. This channel is the easiest to increase your
following.

9. Ways to Engage
• Share pictures
• Ask questions
• Respond to questions, comments and mentions
• Share content that you read that is interesting
• Create light stories
• Always be positive
• Share events or places you visit

10. Tips for Engagement
Facebook Twitter Linked In
Comment on post -FB Post often using bitly or ow.ly Join Groups
measures your interaction links to shorten urls to meet the
with friends 140 character limit
Tag friends in pictures Mention people Start discussions in
groups
Post events or click attend Tweet when at events or out at Post achievements (i.e.
events places just finished social media
training class)
Post pictures, activities or Use key words with hashtags Post links to blogs or
interesting news content interesting news content
Use Likes Courtesy to thank users when Write referrals and ask for
your content is tweeted referrals
Organize your friends Create Lists Tag and filter connections
to organize

11. Consume, Engage, Create and
Track
Dashboards are used manage your social media across
channels (FB,Twitter and Linked IN).
• Consume or read information –read links, track keywords,
and specific information. It is not good for pictures.
• Engage – you can retweet and respond to mentions.
• Create – you can shrink URL, post across channels and
schedule your posts. Your posts will come across more
evenly and efficiently.
• Track – how often your posts are clicked through (via ow.ly),
followers, likes, mentions

12. Dashboards
The most popular dashboards are Hootsuite, Tweet Deck and Buffer.
Here is an example of Hootsuite.
•

13. Next Steps:
• Facebook
• Review you profile and update your cover photo.
• Add highlights with pictures to the timeline.
• Engage with your pages that you like.
• Twitter
• Find influencers (people that you find interesting). Start by
reviewing lists.
• Create lists of your followers. These can be private or
public.
• Use hashtags for your keywords in your postings.

14. Next Steps
• Linked In
• Join Groups that are relevant to you.
• Engage is conversations by asking or responding to
questions.
• Ask for a referral.
• Dashboard
• Set up Hootsuite.
• Import your Twitter lists.
• Schedule your first posting.

15. Links to use:
• http://www.facebook.com
• https://twitter.com
• http://www.linkedin.com/
• http://hootsuite.com
• http://bufferapp.comhttp://
• ifttt.com/dashboard
• http://klout.com
• http://socdir.com/