Setting your Non-profit up for success with social media can be daunting, there are so many options out there. This presentation helps get you started with some tips and ideas to help your organization get up and running on social media.

1. +
Embracing Social Media – It’s Fun and
Easy!
Jill Bastian
Training and Education Manager
VerticalResponse

2. +
What Awesome Things Are We
Covering Today, Jill?
 A very brief (hopefully!) lecture
 Overview of Social Media
 Digging in to the Social Networks
 Email and Social Media together
 Tools & Resources To Get You Started

3. What is the most common
question I get at webinars?Is this being recorded?
But I’m a non-profit. How
can I do this?

4. Let the big guys test it
for you.

6. Social Media

7. Infographic courtesy of mdgadvertising.com

9. + Get Started with Social Media –
One step at a time
 You don’t need to be everywhere!
 Save time by getting the most out
of your social presence
 Choose the social media networks
where your “customers” are
 Pick 2-3 Social Platforms & focus
on building from there
 Twitter, Facebook, Pinterest, Googl
e+, Blogs, YouTube

10. +
Social Media –
Use What You’ve Got!
• Promote your pages to current “customers”: send an
email, add links in emails & blog, website etc.
• Content is King
• Post often, with relevant & useful material that you
already have:
• Hosted link of your emails
• Social messages
• Videos & photos
• Q&A
• Products or services
• Events
• Volunteers

11. +

12. +
Building Connections On Facebook
 Comment, Comment, Comment
 Comment On Other Comments (Play Tennis)
 Post as Your Personal Profile on Your Page
 Post Regulary
 Tagging – Other orgs, businesses or people
 Share Other Content
 Promote Your Best Stuff!
 https://fb-public.app.box.com/s/8dxyv66biabfnesvr3jj
 https://www.facebook.com/business/build

13. +
6 Ideas for Good Facebook Updates
 Photo with a brief description
 One or two sentences about something happening locally
 Good news about your organization or the local community
 Specials, promotions or sales (keep it brief but packed with
info)
 Links to relevant blog posts or website pages
 Links to media mentions

16. +
How often should you
post?
Regularly.
At least three times a week,
but more is better.

17. +

18. +
Building Connections On Twitter
 Use search.twitter.com
 Pay attention to the stream
 Engage
 Be interesting and interested
 https://business.twitter.com/success-stories/industry/nonprofit
 Tweet regularly

19. +
Tips to Increase Twitter
Engagement
 Repurpose content whenever possible:
 Tweet blog posts, organizational news, contests, emails, etc…
 Share media that you consume as well
 Industry trends and studies
 Relevant blog posts and articles
 Info from other or similar organizations
 Follow people, brands and orgs
you like for good content, and retweet them often
 Thank people for mentioning your org
& RT positive mentions!
 Use hashtags to get your tweets seen
 Post photos and videos – Vine

22. +
How often should
I tweet?
Regularly.
At least several times a
week, but once a day is
best. And you can even
do it more than that!

24. +
Building Connections Pinterest
 Share emails through hosted link
 Post regularly
 Pictures, pictures, pictures! Awesome and engaging ones.
 Pin on popular boards – if they’re open
 Repin
 Follow relevant pinners
 http://business.pinterest.com/

25. +
Tips for Pinterest Engagement
 Create business and fun boards – mix it up!
 Use great descriptions for images
 Include a Pin it! button in your emails
http://pinterest.com/about/goodies/
 Selling something? Add a $ to your pin

28. +
How often
should I pin?
At least a couple
times per week.
But again, more is
probably better.

30. +
Google +?
 Get found on Google search
 Share website content – links
 SEO
 http://www.google.com/+/learnmore/nonprofits/

31. +
Building Connections on Google +
 Circles! – Add people you like to read
 Respond to posts
 Tag people
 Hashtags
 Share good and
relevant content
 Encourage sharing
 Post regularly

32. +
Tips for Google+ Engagement
 Post something new
 Respond to other posts
 Share upcoming events for your org
 Blog posts, great Facebook posts, etc.
 Share content from other groups you follow
 Images and videos

36. + How often should I
post?
As often as you
like!

37. Let’s put it all
together!

38. + Most Importantly…
Promote your social presence across all your
marketing channels
• Email, website, blog, traditional, cross-platform
• “Like Us” campaigns, display ads
• Your customers can’t find you if they don’t know you’re there
But…
Don’t just lead with the “ask,” give them a reason
why
• Exclusive content:
promotions, up-to-date news, giveaways, access to special deals, free
downloads, expert knowledge

39. +
Send an
Email
Promoting
your Social
Media

40. + Use Social Media in Every Email
 Increase Social Media presence
 Give recipients an incentive to click through to your Social
Media pages
 Grow mailing list

41. +
Other Things To Consider
 Not every social platform works for every biz or organization
 Conserve time and energy with social presence
 Choose platforms where your customers are
 Be consistent
 Listen, respond and converse
 Moderate as little as possible
 Content can’t be all about you
 Promote your social presence everywhere you can
 Ask for advice but make sure it’s good advice

42. + VR Tools & Resources
 Resources:
https://www.verticalresponse.com/marketi
ng-resources
 Simplify Social Media for your Biz
 Email + Social Media = Success
 VR Blog - Verticalresponse.com/blog
 http://skadeedle.com/blog/social-media-
marketing-ebook/

43. +
This Powerpoint is Available!
View this Powerpoint using Slideshare!
http://www.slideshare.net/VerticalResponse

44. +
Q&A

45. + Still Not Convinced?

46. +
And…