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1. How effective is the
combination of your main
product and ancillary texts?

2. Setting
The setting of the video and the setting of the
photography in the digipack and advertisement are
the same. This means that there is a clear link
between them and shows the audience that they all
belong to the same song. The setting which was used
is a woodland theme that often features the sky and
sun to represent the warmth in the song. This is makes
our main product and ancillary texts work together
very effectively as there is no obvious difference
between them so each still image can build into the
story line of the video as some point. The way in which
in every shot the protagonist is dark suggests that he is
suffering emotionally which contrasts with his
surrounding environment which is bright. This creates
interest in the video and song from just the artwork of
the digipack and advert.

3. Themes and Fonts
There are a lot of colour themes that carry though all of
the products and ancillary texts. The use of yellows and
oranges are used to show the warmth that links in with
the lyrics of the song and is used in both the footage of
the video, the bottom left and right panels of the digipack
and the sun in the advert. By featuring these elements in
all of the products you can see a clear connection
between them. The is also a heavy presence of green. This
contrasts the life of the protagonists live with the death
and destruction of the introduction clips.
The use of the font ‘Lemon Milk’ is also used throughout
all of the texts. This is important as it is an imitation of the
font which Bastille use and by using the same font over all
of the products it provides a very obvious way to
recognise who its by. Fonts are an incredibly important
marketing tool as without even reading the text the
audience can easily recognise the shape of the lettering
between the title text in the video, the text on the cover
of the digipack and the title on the advert.

4. Model
We used the same actor and model in the main product
and the ancillary texts which allowed us to create a link
between the protagonist and the song within the video
and also externally in the ancillary texts. The
protagonist is supposed to be taking the place of Dan
Smith (Bastilles lead vocalist and front man) as Dan is
normally the only member of the band who will star in
the music videos of their songs. This is a very effective
way of tell the narrative as because they make links
between each video it allows the audience to invest
into the individual and creates a stronger emotional
connection. Dan also carries the same style throughout
every video with a jacket, jeans and the bug hair. On
member of our group had quite good likeness to Dan so
he took the role as the actor and model as it allowed us
to create a more authentic video and represented
Bastille much more closely as we could accurately use
their styling in our video.

5. WWCOMS
WWCOMS (Wild Worlds Communications) is a
fictional organisation which controls the news and
media in the narrative that runs throughout their
videos but especially the songs from the Wild
Worlds album. This is heavily featured in the video
for Fake It which focuses on how WWCOMMS
fakes and manipulated the media to portray a fake
narrative to the audience. We wanted to include
this into our video and ancillary texts and Warmth
is a single taken from the Wild Worlds album so it
has quite heavy links to WWCOMMS. We featured
this in the digipack though the use of the logo and
also in the introduction to the video where we
featured the news banner reel taken from the Fake
It video. This linked our video into the overall
narrative which Bastille have created which added
to the authenticity of our video.