The document discusses font choices for album covers and how they portray the music's style and themes. It provides examples of fonts for different genres and target audiences. Bold, simplistic fonts are best for digipaks to draw attention. Handwritten fonts on albums tackling personal issues imply honesty. Cartoon-like, animated fonts suit creative artists by linking to their music's tone in an artistic way. Tracklist fonts are small and simple as extra text is less important. Fonts should correlate with the image and target audience's expected age and gender.

1. FONTS
DIGIPAKS & MAGAZINE ADVERTISEMENTS
ELLA POTTON

2. DIGIPAK:
COVERS

3. BOLD & SIMPLISTIC
The cover of the digipaks is the most important
part of the digipak as it likely to be the first thing
the audience will look at. These albums are
examples of fonts that are bold and simplistic to
portray an image for the music and suggest the
type of music what will be presented.
For example, the ‘Pure Heroine’ album is simple
to display a serious and almost mysterious
identity.
The ‘blond’ album is laid out in a simplistic way
as the alum is slightly italic and all lower case to
project the theme of self expression and give the
audience a sense of the individual.
The Imagine Dragons font is slightly different, as
in it looks as if it has been printed and some lines
in the words are missing or slanted. His creates a
powerful façade of the artist that correlated to the
powerful sounds used in the music.
The Font of ‘The Life Of Pablo’ album is simple
but is repeated and in larger and smaller sizes.
Which, creates juxtaposition and suggest there is
more to the to it than just the album name.

4. (PERSONAL)
Commonly, on album covers that have a
font the looks similar to handwriting or
has been written in the photograph that
has been used, rather then edited on top
after. This tends to be a thread that runs
through albums that are very honest and
tackle issues that the artist has
experienced.
This is what has been done on the ‘help’
album art, as rather editing the words in
after, it has been made to look as if
substances have been used to write the
letters. This can easily indicate to the
album is going to express he artists
experience with addiction. The lettering
is also messy and wonky, implying that
the message isn’t straight forwards, or
visually represents the scenario of a
‘rocky road’. This can all be taken from
the font, from the audience just looking
at the cover of the album.
Similarly to the other three album
covers, they look like handwritten, which
can make the artist believe their
message can be received by the
audience, more closely then if it was a

5. ANIMATED
These are examples of fonts that
make up a piece of digital art. This is
more likely to be shown for
alternative, stylistically unique
artists, because this is a very
creative/ arty way of presenting an
album.
Even though many album covers are
digitally enhanced, these album
covers have been made to look
cartoon-like. This may make the
audience feel less closer to the artist
themselves (compared to if it were an
image of the artist), however I think
that these can link more effectively to
the music and the tone that the
album projects.
For example, the ‘Grimes’ album (top,
left) is colourful and shows an alien
like creature. This will imply to the
audience that the music is likely to
be.

6. DIGIPAK:
BACK

7. TRACKLISTS
Simplistic text almost always at the
bottom of this section of the album. This
is where the audience can find extra
information, including references to
record labels, websites and copyright
regulations, etc. This is important for
legal reasons, although it may not be as
important to fans and regular members
of the target audience, which is why the
font is small and simple as this wont
take anything away from the tracklist
itself.

8. FONT WITHOUT IMAGES
Some albums have no photographs on
the back of the album, such as the
Frank Ocean album (top). On the other
hand continue the stylistic emptiness of
the background image, on Katy Perry’s
album, uses the same font and image
round to the back of the cover, using a
more subtle background image to not
take the audiences attention away from
the cover, as this is what the artist will
want he audience to remember.
The font alone however, brings
character to the track list as it has a
playful, fun undertone because of the
sweets bubble writing. This makes the
audience likely to remember this album
due to the symbolism.

9. Depending on the type of music I use, I want the font to be a portrayal of
the genre. I already know that I will be targeting my work main and
ancillary tasks towards an audience of younger adults. This implies that
I will be catering to a contemporary audience, so will be more likely to
use a font that is fun and modern looking, in comparison to an elegant,
classical font, which would be more likely to fit an older audience.
However using a vintage or retro influence would still be appropriate for
a younger adult audience if I was to be suiting a more alternative genre.
Also the sex of my target audience is more or less equal, so I wont be
choosing typical, overly feminine of masculine looking font, more so
just a neutral looking font that can be suited to both sexes.
I will also have to think about the image I will be planning on using and
ensure that it correlates with the font. For example, if I were to
incorporate digital art then I would be more likely to use a 3D, more
illustrated font, rather than using a classic font. Although it music be
appropriate for my target audience.

10. OLD TARGET
AUDIENCE
i feel as if these types of fonts connote more elegance

11. YOUNG TARGET
AUDIENCE

12. YOUNG ADULTS/ TEENAGER
TARGET AUDIENCE