Bastille Poster
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This document provides an analysis of the poster for Bastille's debut studio album "Bad Blood" released in 2013. It notes that the poster's style, with credits listed at the bottom, resembles a film poster more than a typical music poster. The poster features an unconventional single image of the singer running away at night, captured with motion blur, creating intrigue and a sense of wanting to run away that many people can relate to. As Bastille were still relatively unknown at the time, not showing the band members' faces was a strategic decision to build curiosity without needing star recognition.
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This montage includes album covers that are simple and unpretentious. The Arctic Monkeys cover shows an ordinary smoking man in black and white, portraying the band and fans as simple and unconcerned with appearance. The Jamie T cover conveys a manic and rebellious image through its chaos and repeated text, appealing to teenage fans. The Courteeners cover stands out with its minimal black and white design and absence of the band, drawing attention to the music. The Dizzee Rascal cover uses black and yellow to represent danger and edginess, showing the artist in a corner to match the album title. The Streets cover depicts an everyday scene of a run-down bus stop to portray
Lana del rey
Lana Del Rey's album "Born to Die" portrays the artist as the main character. She is styled like classic Hollywood actresses to appear flawless and innocent while also suggestive. The album focuses on themes of love and heartbreak through its narrative storytelling and use of rose iconography. The album cover features Lana in front of a vintage car and blue sky, set in what seems to be an old trailer park in LA to contrast her glamorous style with a sense of being out of place. Her direct gaze and confident body language establish her as a strong and independent woman challenging stereotypes.
Artist Research
The album covers for Bastille's two albums, Bad Blood and All This Bad Blood, feature a continuous theme depicting a man running from an oncoming car surrounded by blood. This reinforces the album titles and creates a dramatic feel like a film poster. While the band has not used traditional magazine ads, their social media and tour posters continue this theme to promote ticket sales. The single "Things We Lost in the Fire" also depicts the car crash scene from the music video, tying it to the album artwork branding.
Product research
This document summarizes and analyzes the packaging and promotional materials for several music albums.
The first section examines digipaks for albums by Rihanna and Katy Perry. Both feature provocative images of the artists that may not be suitable for younger audiences, despite Perry appealing to wider demographics. Color schemes and imagery carry symbolic meanings that relate to the music.
The next section analyzes magazine advertisements. One for Stereophonics features a moody image reflecting their album's theme. Green Day's ad uses punk-inspired colors and imagery to promote their single from "American Idiot." Both ads effectively promote the artists and albums through consistent branding.
Overall, the document discusses how packaging
Digipak Research
The document summarizes and analyzes the album covers of several popular indie/indie-rock bands' debut albums. It finds that most covers do not feature clear images of the bands themselves. Covers tended to be simple with large blank spaces, or featured unexpected images meant to intrigue audiences. According to the analysis, album covers aimed to attract attention through originality and shock value to appeal to indie audiences seeking independence from commercialism. The inclusion of band images was not necessary for success, and omitting them could be more attention-grabbing.
Digipak research
The document summarizes three digipaks from the R&B genre based on their cover designs. It discusses Kayne West's "Graduation" album, which features illustrations of a bear representing the artist flying away from university. It uses bright colors consistent with house music. Childish Gambino's "Because the Internet" uses light pastel colors and a hologram/GIF of the artist to portray the internet as a paradise. Finally, it analyzes Drake's "Take Care", which prominently features a close-up image of the artist in black and gold colors to portray him as classic and timeless. All three covers effectively represent the artists' styles and themes within the conventions of their genres.
Magazine adverts into indie genre (1)
This document analyzes magazine advertisements for albums by indie artists Adele, The Kooks, and Tom Odell. It finds that indie ads typically use thin white or green font for the artist name, with black and white backgrounds and natural makeup styles. The Kooks ad features a woman in the mountains rather than the band. Tom Odell's ad uses neutral colors and shows him in a jean shirt with black top. Overall, the ads emphasize bold white font, natural backgrounds, and neutral costumes to convey the indie genre.
Digipak Analysis
The document analyzes and summarizes the digipak designs of three albums: Bastille's "Bad Blood", Fall Out Boy's "Save Rock and Roll", and Foxes' "Glorious". For Bastille's album, the front cover features the lead singer running away from a car, implying a storyline. The design has a cinematic feel reflecting indie conventions. Fall Out Boy's cover shows a "punk and monk" holding hands, representing tradition and change clashing. The design appeals to alternative fans through its rough styling. Foxes' debut album focuses on her image on the front with a simple yet feminine design, implying vulnerability and relatability to target a female audience.
Cd cover research
This document discusses conventions for CD covers and their design elements. It covers different types of CD packaging like digipaks and their typical layout. Design elements like imagery, typography, fonts and colors are explored in conveying an artist's genre and narrative. The role of the audience is also discussed, and how CD covers aim to attract and represent the target audience. Examples are provided of how imagery and other design choices can relate to an artist's brand and music.
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In what ways does your media product use
The document discusses how a music video uses and challenges conventions of real music videos. It follows several conventions, such as including titles, varying shot lengths, cross-cutting narrative and performance scenes, active camera movements, close-ups of the singer, and relating visuals to the music. It also includes intertextual references to other music videos. However, it challenges some conventions, like not establishing shots and using blurred and shaky camera footage intentionally. The video also develops some narrative theories around binary opposites and Todorov's five stage structure.
How did you use media technologies in the construction
The document discusses the use of various media technologies in the research, planning, and construction stages of creating a promotional package for a music album.
For research, the author analyzed existing music videos, album covers, and advertisements on YouTube, Google Images, and blogs to understand conventions. Surveys were conducted on SurveyMonkey and qualitative feedback was collected through filmed interviews.
In planning, ideas were shared via Messenger chat. A Prezi presentation was created to pitch plans. A storyboard was drawn by hand and scanned, then edited digitally in Photoshop. Drafts of packaging elements were made in Photoshop, InDesign, and Illustrator.
Footage for the music video was recorded on
Shooting schedule
The shooting schedule outlines the dates, times, locations, crew, and shots planned for the "Warmth" music video project. On November 11th, the crew will collect equipment. On November 13th, they will meet at Oliver's house to pick up equipment and film shots in a nearby forest and of the character preparing to leave the house. On November 16th, the crew will meet in York City Centre and capture shots where nature intersects with urban areas and of the protagonist running through the city. On November 20th, they will meet after college and film singing shots at a nearby field.
Bastille covers
Bastille follows clear conventions for their album and single covers:
1) Album covers feature "Bad Steel presents" at the top, "Bastille" in bigger font underneath, a central image filling the cover, and the album title within quotation marks under the image.
2) Single covers all have the band name "Bastille" spanning left to right in the same font, with the song title intersecting it at their shared letter. For longer song titles, the shared letter word goes down and other words sit horizontally above.
3) The images used are stills directly from the respective music videos, commonly featuring people but not their faces clearly. Landscapes follow rule of thirds separations
Digipak analysis
Mumford and Sons are an indie folk/rock band from the UK. This album cover features the band standing in a white shop window, surrounded by other shops to create a border. The simple white theme throughout the digipak is meant to portray the band's raw and natural sound. Images of the band in windows on the inside pages continue this theme of looking or being observed. The mostly black disc contrasts with the white background to stand out while retaining the classy overall design.
Band profile
Bastille is a British indie/pop band formed in 2010 originally as a solo project by lead singer Dan Smith. It now has 4 members. Their debut album Bad Blood was a chart-topping success in 2013, led by their hit single "Pompeii". Their second album Wild World continued their popularity. Despite their fame, Bastille has remained true to their musical roots and not sought tabloid controversy, focusing solely on their music which explores deeper themes through lyrics inspired by TV shows. They appeal mainly to young adults through upbeat yet meaningful songs and savvy social media use to promote their albums globally.
Individual response
This document provides ideas for a promotional package for an alternative R&B artist, including ideas for a music video, CD/album artwork and layout, DVD content, and magazine advertisement.
For the music video, the document proposes a narrative-driven video focusing on a single protagonist that connects to the meaningful lyrics of an alternative R&B song. Urban and abandoned locations would be used to tell the story through metaphor.
Ideas for the CD/album include a black-colored cover with bright accent colors featuring a close-up shot of the artist. The layout would continue the minimalist black and colored graphic style. A quote from the artist could feature on the inside panels.
Potential DVD content includes
Q6. Technologies
- The document discusses the various technologies and software the author learned to use throughout their research and production process, including PowerPoint, Survey Monkey, Adobe Premiere Pro, Photoshop, InDesign, Excel, and WordPress.
- The author gained experience using these programs to design surveys, edit videos, create draft designs, manipulate images, layout pages, and build a blog to share their work.
- Skills learned include video editing, photo editing techniques like airbrushing, using layer groups and masks in Photoshop, linking text boxes in InDesign, and using SlideShare to embed documents on a WordPress blog.
Q5. Attract and Address
The document summarizes how the author addressed their audience in designing a music magazine cover and contents page. Key points include:
1) The cover uses visual cues like a serif font resembling musical notes, an image of a recognizable indie artist, and a stage photo to signal it is a music magazine focused on indie genres.
2) Color scheme, fonts, and featured artists are chosen to attract the target indie audience.
3) The contents page uses sophisticated language and clear layout to appeal to the target higher-class readers while including fun elements like a caption contest to engage younger audiences.
4) Throughout the magazine, references to indie music, genres, and culture work to attract the intended readership
Q4. Audience
The document analyzes different elements of a music magazine to determine its target audience. By examining the cover page, contents page, and a double-page spread, the author concludes the primary target audience is ABC1 16-24 year old males. The cover and contents page directly represent males through models and featured artists. References to indie culture and price point also suggest a middle-class audience. While pages vary slightly in suggested age and gender, overall the target is determined to be young, middle-class males interested in indie music.
Q3. Media Institutions
Time Inc. UK and Bauer Media Group are both large media companies that could potentially distribute a new music magazine focused on the indie genre. Bauer already distributes the similar music magazine Q, so they would be distributing competing products. Time Inc. UK only distributes one music magazine, NME, so there is more room in their portfolio for a different genre of music magazine like indie. Time is also well-positioned for the future of digital media over print. For these reasons, the document's author concludes that Time Inc. UK would be the better partner to distribute the new indie music magazine.
Q2. Representations
The document discusses how the media product, a music magazine, represents various social groups. It notes that the three models featured were white male teenagers, representing the intended male audience. It acknowledges that the music industry and survey respondents were primarily male. It also notes the lack of diversity in gender, ethnicity, age and social class represented in the small sample of models, but aims to feature a broader range of groups throughout the magazine, limited by the demographics of the location. The document discusses challenges in representing various groups and how stereotypes were considered in the representation.
Q1. Conventions
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Music magazine Market Research and Textual Analysis
The document provides information about various music magazines published in the UK, including their average circulation figures, target demographics, and publishing companies. It then examines individual magazine covers and contents pages, analyzing design elements like mastheads, splash images, cover lines, and page layouts. Common conventions across the magazines include a recognizable masthead placed at the top of the cover/pages, large splash images featuring artists, and contents pages that list articles with brief descriptions and page numbers.
Pitch
The document provides details about launching a new music magazine called "Outskirts". Key points:
- The name "Outskirts" was chosen to reflect the target audience of indie/alternative music fans who see themselves outside the mainstream.
- The magazine will focus on the indie genre as this was the most popular in a survey. It will be published monthly to emulate successful magazines like Q.
- It will be priced at £3.50 per issue and contain around 80 pages.
- The magazine's style will have a clean, seamless design with greyscale covers. Articles will have an informal tone but use complex vocabulary.
- The target reader is described as an 18-year-old
Survey analysis
The survey analyzed responses from a predominantly male, 16-18 year old audience. Key findings include:
- The target audience is 16-18 year old males, allowing the magazine to use gender stereotypes and conventions.
- Content should be tailored to 16-18 year olds, focusing on mature but not overly complex topics that still engage their education level.
- Most listened to music via streaming apps like Spotify, so a partnership could be formed through discounts and playlists.
- Respondents were mostly from the technical middle class, meaning a good disposable income but price couldn't be too high to exclude others.
- Indie/alternative music was the most popular genre followed, showing
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Bastille Poster
- 1. Thisis an advertforBastille’s debutstudioalbum BAD BLOOD releasedin2013 under VirginRecords. The layoutof the poster, especiallythe style of credits at the bottomare reminiscent of a filmposterratherthan musicdue to the use of conventions.Itmaysuggest that thisalbumismore of a cohesive storythanindividual songs.Alternatively,itcould be a general homage tofilmas we knowwiththeirnewalbum WildWorld,the singerDan Smithtakesinspirationforhis workfrom the worldof television. The stylisedfontof the letter “A” to “Δ” in thisisunique to thisalbumand createsa brand that the audience can recognise. The single image of thisposterisunconventional.Usuallywhenpromotinganalbumthere willbe onlyasfarout as a mid-shotimage of the artist/sfacingthe camerain a studiosettinginordertogain star appeal andmake clear whoit isby. Instead alongshotof,presumably,the singerrunningawayfromthe camerainthe nighton a roadis used.The onlylightingpresentlookslike thatof a cars headlight(plausible giventhe location).The slightmotion blurin the picture confirmshe isrunningaway,presumablyfromthe source of headlightschasinghim.Thisfeeling of wantingtorun awayis somethingmanypeople couldrelateto. At the top itsays “Bad Steel”.Thisisjust syntheticcompany fabricatedtomake thismock filmposterseemmore plausible.Itisobviouslyanear homophone of the actual bandname and has beenincludedforaslightbitof humourwhichisconventional formanyof Bastille’screations. It isan interestingdecisionnottoshow any bandmember’sfacesasduringthe time thisfirstalbumwasreleasedBastille were still fairlyunknown asaband. The publiccouldhave been familiarwiththe name as theypeakedtoNo.2 inthe UK SinglesChartwithPompeiihoweverthat beingtheironlyhitatthe time meant theirbrandexposure andtherefore status was unfamiliar. Thiscouldhave explained whytheydidn’tappear- since nobody knowstheirfaces,tryingtogainstar appeal wouldbe pointlesswithnobody recognisingthem.Thisinsteadisquite mysteriousandobtainsthe curiosityof the viewer. The runningaspectmay alsobe a reference tothe PompeiivideoasDan Smithstars inthat too andmultiple times throughoutthe videohe runsawayso it couldbe tryingto create synergywith theirmostknownsonghopingpeople see the link.