The digipak for Professor Green's album "Alive Till I'm Dead" features close-up shots of the artist on the front, back, and disk tray. These images portray him looking serious and show off his tattoos, fitting with the rap genre. The dark colors and his facial expression on the front foreshadow a serious musical tone. Throughout the digipak, the focus is on selling Professor Green's image to audiences as an upcoming artist in the rap genre.

1. Digipaks
Professor Green

2. Professor Green:
Alive Till I’m Dead
• On the front of the digipak, the image is
a close up shot of the rappers face. This
is common for an artists first album as
it not only allows them to sell their
music but also their image. By the use
of darker colours the album has a
serious tone, which is stereotypical
from the rap genre making them seem
‘dangerous’. The way he looks away
from the camera and the album title
foreshadows the music in the album
which as well as clearly displaying his
tattoo, helps sell his image and allows
him to stand out as an upcoming artist.

3. Professor Green:
Alive Till I’m Dead
• The back of the digipak follows the
simple and serious design as the
front. This is expected as it would be
the second side of the digipak the
customer would see as they opened
it up. The artist is the main focal
point of the side with the track list
positioned on the side, it allows the
consumer to concentrate on the
artist, again allowing them to sell
their image.

4. Professor Green:
Alive Till I’m Dead
• On the disk tray there is once again
a close up shot of the artist looking
serious. As well as showing off the
rappers tattoo and scar it fits the rap
genre well. It also gives some
background to the rapper, with the
scar and “Lucky” tattoo suggests he
has had a dangerous life, making us
identify even more with the rapper.

5. Professor Green: Alive Till I’m
Dead
• It is common for rap artists to include their lyrics in
their albums/digipaks as their music is a lot more
lyric based than other genres. This allows the
audience to understand the songs more than they
would if they just listen to the album, allowing
them to get a deeper understanding of the artist.
As well as this, an image of the artists shoulders is
included. `by showing off his tattoos, he is
appealing to the rap genre, as a stereotype of this
genre are ‘tough guys’ with lots of tattoos. This
also helps sell the artists image to his target
audience.