2. According to Andrew Goodwin’s theory he
talks about repetition. Images are repeated to
mirror the way the song repeats choruses or
lines. They rely on this repetition because they
want the audience to become familiar with the
genre, and have certain expectations when it
comes to rhythm.
In my music video the repetition of certain
footage was repeated three times. This was
incorporated into the ancillary work for the
release date as well.
3. This image was repeated 3
times in the music video.
The traffic light changed
on the 3rd light.
4. The developed concept into the ancillary
product. My group decided that the release
date for the album would be on the
03/03/2013.
The track list has 13 songs including a bonus
track. The music video single Disappear is the
3rd track on the album. The artist Rihanna has
also done this for her ancillary product creating
anticipation for the album release.
5. The number 7 is related to the fact
that this would be her 7th studio
album release. As a way to
promote her album she did 7 tours,
In 7 countries for 7 days.
6. Amplification- Introduction of new meaning to
the lyrics that don’t contradict them, but add to the
layers.
Disjuncture- When the video and lyrics have little
connection.
Our target audience from the dubstep genre listen
to the beat of the song, and enjoy the visual
element of music videos. The original artist Katy
B’s music videos aren’t narrative structured, but
use the same concept so that the video is exciting
to watch.
7.
8.
9. The locations of our music video allowed us to
follow this theory of disjuncture and
amplification. They follow the urban
surrounding that the target audience will be
familiar with. The box park doesn’t have
anything to do with the lyrics it is completely
random (Disjuncture) the big X symbolizes a
mark where something that has disappeared
can be found this is part of (Amplification) of
the lyrics/meaning.
10. She studied editing and camera work closely,
and found that music videos use frequent edits
which have a rhythmic base connected to the
song by cutting in time with the beat.
My music video- There is evidence of a base
track the camera is constantly moving and
following the artist. It is cut in time with the
beat (every 4 counts).
11.
12. In his music video there is evidence of a base
track, because the same footage repeats itself.
This song is fast paced which is why the
editing is closely rhythmic based. The camera is
always moving and isn’t static. The use of the
editing and camera mirrors the tempo of the
song itself.
