Kanye West's album "My Beautiful Dark Twisted Fantasy" comes in a deluxe eight panel digipak format. This format is seen as higher quality than traditional jewel cases and allows the artist's personality to come through in the packaging design. The digipak contains the two audio CDs and a DVD of the "Runaway" film, along with alternate album cover art inserts that allow the owner to customize the front cover.

1. Kanye West – My Beautiful Dark Twisted Fantasy Digipak
This eight panel digipak is the deluxe version of this album, which makes a statement in itself
that digipaks are of a higher standard then the traditional pearl cases we are used to seeing.
Digipaks are also more effective in portraying an artists personality as Kanyes’ obsession with
high class art and fashion are evident when looking at this album.
These four panels which carefully read
KANYE WEST act as pockets for the CD’s and
posters.
Poster of an artistic DISK 1 – Audio
painting that is
significant to one of the Three inserts with five CD which DISK 2 – DVD of
music videos from the alternate album includes the 13 the 34 min
album covers, allowing the tracks of the Runaway film
owner to change the
front cover artwork at album
will

2. Selection – The album artist Kanye
West has chosen to give the
consumer a choice of what they want
to look at on the front of the album,
making it more personal. This I
believe is so that the audience can
feel connected with the artist and the
product so that they feel they are
being satisfied.
Organisation – The 5 pieces of art are
all the same despite the main centred
image which shows continuity, these
can be slotted into the picture frame
and is what makes up the album
cover
Focus – The artwork chosen that is
held inside the picture frame is the
main focus. I feel that Kanye is trying
to make his audience engage in art
the same way that he has and by
offering a variety he is
accommodating for peoples personal
opinions

3. Lil Wayne- Tha Carter III
SELECTION: The front cover shows the artist as a
baby wearing a suit, jewellery and bearing tattoos
on his face, a theme used across his four “Tha
Carter” titled albums. The dominant colours are
red and black.
ORGANISATION: The artist has chosen a rather
traditional album layout with a front cover
design, track list at the rear, CD inside with
various images of himself etc. This shows he
wants to promote his own image as well as his
music. The layout doesn’t really break away from
the norms album designs.
FOCUS: This is quite obviously on the front
cover image. This is a very outlandish
statement as it is not something the viewer
would be used to seeing, which makes
perceptions to what type of genre it is
without even listening to it (RAP). The
overriding colours red and black connote
that the artist lives a gambling lifestyle,
taking risks through his life to reach where
he is today.

4. Kanye West- Graduation
ORGANISATION: FOCUS:
Opens from the left side instead of the This album focuses heavily on SELECTION:
right, a rather Manga-like structure to the artwork itself which is The artwork chosen is very specific
possibly tie in with the Japanese artists evident from the fact that all and representative to the artist
designs and conventions. CD, track list of the space is dedicated to and the main theme of the album
and poster have all been placed inside the images and not much else. (GRADUATION).
the available pockets.