A2 Media Coursework

1. Rizzle Kicks I’m 17 A2 Music Video by MananVekaria, Josh Stewart and Matthew Mountford-Brock

2. I’m 17 The Track we have chosen to do our music video on is “I’m 17 – Rizzle Kicks”. The song was uploaded to YouTube in December 2009 and there is currently no video for the song

3. Genre The genre of the artist is Rap/Pop However the song uses an instrumental from the Arctic Monkeys – Old Yellow Bricks. Arctic Monkeys genre is Indie/Rock. The genre of the song has blended two genres together and works really well.

4. Target Audience The target audience for our music video would be from early teens to late teens. The age would range from 13-19. The song would appeal to both genres but we feel it will appeal to males more as is has male references as a 17 year old in the lyrics.

5. Similar artists Ed sheeran known for his hybrid style of pop and rap Rapper Wretch 32 use indie sample for his music e.g. Unorthodox Example rapper turned indie artist known for his quick flow

6. Mise-en-Scene We plan to use traditional ‘urban’ clothing for our artist. This will consist of Baseball jackets, baggy jeans, hi-top trainers and sunglasses

7. Casting Josh will be taking the role of the artist and will rap for the whole song. Although there are two artists in Rizzle Kicks only one raps and the other plays the instrument.

8. Genre of the Video Our video will be a narrative and performance based video. Intertexuality – We are still unsure whether we will include some or not.

9. CD/DVD Cover We will take a number of photos during the shoot for our CD cover. Some ideas of album covers include: Close up of the artist Artist posing Location of video could be the background

10. Initial ideas The initial ideas to split between performance and narrative. Performance based at one or more locations Narrative to echo lyrics

11. location Narrative will take pace in 4 locations Initial locations: teenage boy’s bedroom, the streets, pub or club, college

12. lyrics Lyrics are about one boy talking what he’s all about and what he does. Expressive of typical teenage activity Quick flow with comedic borderline material can be represented for example “pull out your ipod flick through the playlist” literally by showing character looking for the song