Chandlers theory of genre conventions is applied in the document. The digital music pack uses simple colors of black, white and purple for fonts and backgrounds to make the text easy to read. A bubble font conveys the conventions of a pop music genre. Photographs on the front and back depict the youthful band having fun, meeting genre expectations. Neales theory of repetition and difference is also applied. The same color scheme, font, and band member photographs provide continuity and professionalism. Effects on the front and back photos are identical to maintain consistency across the pack without appearing inadequate.

1. Apply genre theory to your coursework
Chandlers theory that genre is made up of conventions of content is portrayed throughout my own
ancillary task in many ways. One of these is the colour scheme, for my digital pack I decided to use
the colours black and white and purple, for the font and backgrounds. I chose these because I
wanted to use black and white as it is simple, it can be seen as quite boring so I wanted to add a
brighter colour which would be used in a minimalistic way to keep it simple. Because of this I think it
will attract the audience as it makes the text easy to read with little going on, therefore easier to see
which artist the CD is for. The font I decided to use is a very informal bubble text, I decided on this
because it is simple and have the conventions ofPop CD you would see in a shop, and therefore I
have met the genre conventions. In the photograph used on the front of the CD and the back, again I
have met the genre conventions by using bright, fun colours on the clothing of the models showing
their youth. The photograph on the front cover is a mid-shot of the girl band, jumping up and down,
showing they’re having fun and enjoying what they do. I have studied this in my ancillary analysis. I
decided to use a plain background for the photograph in order to make the girls stand out.
Neales theory of repetition and difference is also shown throughout my work in many different
ways. One of these is the colour scheme; I have used the same throughout the digital pack keeping a
sense of continuity. I have also used the same font throughout for the same reason. If this was not
done in this way, the piece would look unprofessional and inadequate so would not be aesthetically
pleasing for the audience. The photograph used on the front is the same band members as used on
the back, giving the pack consistency. The effects I have used on the front photograph are the same
as what I have used for the one on the back, I used the sepia effect as this gives the photo a light
glow but I have edited it in a way that the brighter colours of the photograph can still be seen. I
decided not to use a photograph on the actual CD, as I didn’t think this was needed because I used
one for the front and the back. The backgrounds on the front back and CD are either black or white
with the opposite colour text/purple.