The document provides summaries of several different album digipaks: 1) The "Distorture" digipak uses a simple color scheme of red, white, and black that is clean but conveys horror themes inappropriate for the artist's genre. 2) Rihanna's "Loud" digipak consistently uses red coloring throughout and capitalized font for readability, focusing more on her image than the music. 3) Take That's "Beautiful World" digipak features the band on every panel in natural settings relating to the album title, clearly showing the artists. 4) Florence and the Machine's mystical, fairy tale-esque digipak uses superimposed images and avoids

1. Digipak Examples
Task 4- To annotate some examples of
digipaks that are not genre specific.

2. Distorture
This Digipak first appealed to me seeing as it has the same colour same that I can see my album artwork
incorporating; it blends the Swiss graphics well and this is because everything on the Digipak is either a shade
of white red or black. I like this because it is clean cut. It is though, not the route I can see my Digipak going
down as it is a completely different genre and embodies too many connotations of death and horror. I like the
fact that although the design is very simplistic it is very clean and still appealing to its demographic. The dark
and harsh tone that is behind the Digipak though is somewhat frightening so will help thematic. I think that
what I could take away from this design is the approach to try and explore thematic on the front cover, so that it
gives an insight into what the artist and the Digipak is about.

3. Rhianna : “Loud”
Rhianna’s Digipak for “Loud” is very clean cut and consistent in the red coloring. I feel that although
Rhianna is far more mainstream then the artist I plan to create, she still does have her own edge about
her. The consistent red coloring in the background and the front ground also means that she is sexualized
and objectified as an item of pleasure. The clean cut and capitalized font also works well with the imaging
as, it is easy to read and stands out; once again creating cohesion with the clean cut and specific font. I
like the fact that inside the Digipak she takes up three of the inside panels and this is all one image; this
is not something that I would personally incorporate and this is because I feel that style is very
mainstream; more focused on Rhianna's image as oppose to the music.

4. Take that ; “Beautiful World”
The take that Digipak for “Beautiful world” seems very focused on Take that’s image throughout the whole of the Digipak
and this is because they are on every panel of the Digipak including the side panel. This could be because they are a
band and this is usually the route that bands go down seeing as they make their image very beautiful; something that
females can indulge into and therefore can then sell merchandise off of the back off of it. Although, they are the main
focus of every image that they are in, they are in locations that correlate to the album title, helping to create cohesion as
the settings are natural so are involving the world and they are rather utopian meaning they are beautiful. Although, I am
not going creating a brief for a band I do think that this Digipak artwork is something in which I can take into
consideration as the Digipak: clearly shows who the artists are and creates cohesion from the title and the images
displayed.

5. Florence and The Machine
The Digipak design for Florence and The Machine is beautiful and I feel that out of all the digipaks so far, this is what I would most
likely create seeing as it has this very mystical and fairy tale essence that surrounds it. The fact that the images are superimposed
would have worried me on any other design, but I feel that it works well here as every other component keeps in contact with the
glamorous mystical feel of the cover. The fact that the cover is in keeping with another period of time is also nice, I feel that this
cover is keeping with the 80’s especially seeing as her hair is the main selling point of the album as it takes up the majority of four
of the six panels. I love the fact that this cover doe have continuity, but to create this continuity the cover has avoided having the
same design and layout in every single panel. Instead, the cover has different toned photographs, cutting out repetition I feel is very
important as if the cover is too repetitive no-one will feel the need to read into it.

6. Norah Jones : Take me Home
An in depth
analysis is
available on the
next blog post (A
scanned in
essay)