The document provides details about the design process for a Digi-Pak and auxiliary materials for a folk music album. Key points: - The Digi-Pak design took inspiration from album covers by Mumford and Sons, Ryan Leslie, and Seth Lakeman in its use of the artist image and natural backgrounds. - Black and white imagery was used throughout to evoke the feelings of sadness, depression, and solitude represented in the song's lyrics. - Feedback suggested making some inside panels less bland by incorporating lyrics. - The magazine ad continued the black and white theme for consistency and used stereotypical folk conventions like fields. - The ad and Digi-Pak were meant

2. BRIEF
To be able to consider how successfully your
main and ancillary texts work together

3. FRONT COVER
This is the front cover from my Digi-Pak. I included a variety of genre
conventions that identify the genre upon looking at it. I took
inspiration from a variety of sources, and a range of genres. I wanted
to make the best and most aesthetically pleasing product, which is
why I took inspirations from a variety of sources. The first being
Mumford and sons ‘BABEL’. I took the idea of having the artist of a
singer in the frame. I also took this idea from a range of Digi-Paks
such as ‘Ryan Leslie’, ‘The Lumineers’ and ‘Seth Lakeman’. I took
most of my inspiration from the Folk genre album covers as they
include all the genre codes and conventions I wanted to portray
within my main product and auxiliary texts. The relationship
between this and my magazine advert is excellent; this is due to the
similar background and the same relationship between the clouds
and the foreground.
I had to think about ways in which I will and can link all my products together while using genre codes and conventions. I
had to gain third party feedback to find out the best ways to do this whilst still gaining the audience’s attention and keeping
them interested. The final aspect I had to consider was ways to relate the feelings and emotions of the song and evoke
them through the aesthetic look of the designs. I chose to use a black and white imagery to accomplish this because it
conjures the feelings of sadness, depression and solitude. To reinforce these feelings I chose to incorporate the genre
convention of fields and wide open spaces.

4. INSPIRATION
This is an album cover for the band
When considering my design and what
Mumford and Sons. When designing my
most inspired me, I found that I have
groups Digi-Pak I took inspiration from this
been mostly inspired by this design.
design. I mainly took the convention of
The artist is Seth Lakeman. A well
having the subject and focus point of the
known artist in the folk scene but
image being the artists. This would also
relatively unknown in the mainstream
help with the advertising of the artist/band.
market. Looking at his design he has
They also used the convection of a small
used the convention of including the
enclosed area that is very busy and there
artist and the use of a traditional
is a lot within the picture. I decided to be
instruments. This exaggerates the
more conventional which I why I chose to
traditional value to his music.
use a field.
Ryan Leslie is not a folk artist but his
album cover was one that I felt quite This is another one of Seth Lakeman
inspired by. The use of only the artist s designs. He has used the artist
interesting as it boost the main point of the convention but in this design he has
album, which is sales. The use of the plan chose to use the convention of an
background is also clever because it organic and natural place. A core
exemplifies the artist as he is the only value and rational convention that
subject in the epicure which grabs all your has become a stereotype for this
attention. genre. This is the design that
inspired me to use a field and to take
into consideration the rule of thirds.
When thinking about my design I definitely
took inspiration from this design,. The use
of the artist in the shot is a clever use of
the convention. The aspect of this design
that I felt most inspired by is the overlay
they have used. It exaggerates the
traditional nature to their music and the
core value from where the music comes
from and its origins.

5. BACK COVER
This is the back cover of my digi-pak, which re-enforces
the message given within the narrative story. The
ideology that folk is moving into the mainstream market
and needs to adapt to these market codes and
conventions. My partner and I chose to film our narrative
story in a suburban area to exemplify this ideology and
also to show the audience where the relationship
between the two brothers has manifested and grown. It
sends the message that folk can relate to anyone’s story
and relate to their feelings and emotions. Evaluating
how successfully this design works with my poster and
the main product I would have to say that it is very
successful as it incorporates the ideology of challenging
the genre conventions within the narrative story, it
evokes all the emotions and feelings within the song
and it ties all the auxiliary texts together with the use of
the black and white imagery.

6. INSIDE SLOTS
These are the three inside panels for my Digi-Pak. Throughout I wanted to continue using the black and
white primary imagery. It exemplifies and carries the messages within the song and evokes all the
appropriate feelings that are represented through the lyrics. My partner and I chose to make full use of the
lyrics by incorporating a side which has them on. It worked excellently and stood out from the background
to help with the sense of depth and the difference between the light and dark aspects of the picture that
could be representing the happy vs. sad ideology. When considering how these panels work with my main
product I had to think about the ways I could express the core values of folk and the traditional ideologies
that have been carried through the years. I wanted to represents the side of folk that I know and I have
grown up with. I wanted to create a personal link between myself and others who have been to festivals
with this design. The ripping truly represents the free nature to folk and the fact you can make folk your
own by ripping things out and including other aspects to folk.

7. LYRICS SIDE
Throughout the Digi-Pak I wanted to
continue using the black and white
primary imagery. It exemplifies and
carries the messages within the song and
evokes all the appropriate feelings that
are represented through the lyrics. My
partner and I chose to make full use of
the lyrics by incorporating a side which
has them on. It worked excellently and
stood out from the background to help
with the sense of depth and the
difference between the light and dark
aspects of the picture that could be
representing the happy vs. sad ideology.

8. FINAL DIGI-PAK
This is the Digi-Pak I made finished and put together. When designing the
Digi-Pak as a whole I knew I had to think about what the individual pictures
would look like when placed side by side. This is an aspect I took into
consideration and part of the reasoning behind the black and white imagery.
After finishing the final draft of the Digi-Pak my partner and hosted a focus
group so we could present our ideas and the relationship between our product
and ancillary texts. The main point we took from the feedback was the bland
nature of three of the slides.

9. MAGAZINE ADVERT
For my magazine cover I took most of my inspiration from my
Digi-Pak. I thought the best and most suitable thing to do
would be to continue with the black and white imagery to help
enhance the ideologies and emotions represented and
evoked through the lyrics and visuals. My other sources of
inspiration are located at the bottom of the slide. For the
magazine cover I wanted to fully conform to the folk genre
conventions, to enhance the marketing aspect to the design.
This would enable the audience to quickly identify the genre
from the ancillary texts. To further re-enhance these
ideologies I wanted to specifically use the stereotypical genre
convention; a field.
One aspect to a landscape picture that I personally find helps
the depth within an image is the cloud formation. I chose to
use a picture that has the bright clouds along with the dark,
depressive foreground to represent the relationship between
the brothers and the relationship between the ill brother and
his illness.

10. MAGAZINES
When thinking about what magazine my
advert could appear, I immediately
thought about this one. This particular
magazine caters to Yorkshire, but it is
one of a whole family of magazines that
cater to the whole country.
This magazine is one that I feel is best
suited to my product and magazine
advert. It advertises more than just
artists, it advertises album covers,
upcoming artist. This magazine would be
suitable because it caters to the wider
audience . It is the leading magazine for
country music and this is what our
product is. Our product has all the genre
conventions of a traditional folk music
video. This is why I believe our product is