DigiPak Analysis 
This image is the Digipak/album cover for This Wild Life’s Debut Album 
Clouded, firstly, I decide to pick this particular digipak as the band fit in with 
the genre of music 
I am planning on 
making my music 
video for, which is 
lighter rock to 
Post-Hardcore, as 
well as songs that 
tell a story or 
message, which 
the acoustic Post- 
Hardcore/Pop-punk 
band do. 
What I find most 
interesting about 
this digipak, is it’s 
images and use of 
colours, having 
quite faded 
colours, and hand 
drawn artwork, 
which I think is 
used to tell a 
story, as a lot can be interpreted from the album artwork. The art can tell a 
story of a person who feels confused about life, thus the cloud covering his 
face, it could also tell a story of a person who has no confidence in himself, 
and feels alienated, which is why he is on a pedestal surrounded by no-one. I 
think the art is used for this interpretation, as it fits with the style of songs on 
the album, which talk about life and feelings, as well as telling very personal 
stories in an acoustic pop-punk/post hard-core manner, so the imagery 
reflects the bands style of music and what they hope their music means to 
people. The albums colour palette reflects this as well, as having no vibrant 
and in your face colours, rather than just faded greens, reds and greys, 
attracting potential audiences, as the colours are almost relaxing but at the 
same time contrasting, , it attracts those to the images as well, because the 
contrast attracts the potential customers eye, then the images on the digipak 
can relate to a customer for them to buy it. 
Magazine Advert Analysis 1
Weezer – Pinkerton Album Release Poster 
My first Magazine advert analysis 
is of Weezer’s album Pinkerton. 
Weezers style of music could be 
categorised as an early form of 
pop-punk, which went to 
influence a lot of the bands that I 
have already researched as the 
band have already stretched over 
20 yeas of playing and have 
reached international fame. 
The colours of the background 
are dark grey/black, this is so it 
matches the background of the 
album, and gives reference and 
causes correlation to the album 
cover which is set to the middle 
left of the poster, so that if a 
potential customer saw the album 
after seeing this poster, they 
would think of the colour 
schemes and think back to the poster, and potentially buy the album. 
The poster’s tagline “One ‘El of an album.” Is used for comical reference of 
one of the more popular songs on the album, “El Scorcho”, which was 
released earlier as a single, this tagline could attract previous fans of Weezer 
as of the comedic tagline typical of Weezer’s style, or people who had heard 
the song on the radio (As this poster is from a time before Social Media) when 
the single was played to their new album, as, any fans who may of previously 
heard El Scorcho as a single, may want to buy the album, and listen to a song 
they already like, as well as find the bands new songs. As well as this, it has 
subtext in which it talks about which singles released are on this album, as 
well as a price, so if the tag line can interest a viewer to the poster, they can 
see the songs on it to attract them to buy it as well. 
The album cover is put to the left of the poster, to comply to “The Rule of 
Thirds” in which the focus of an image is put off-centre, to make the image 
more interesting, if the image is more interesting it may attract potential 
audience to look at the advertisement, because they’ll be coaxed in my 
interest of the off put focus.

Digi pak and magazine analysis

  • 1.
    DigiPak Analysis Thisimage is the Digipak/album cover for This Wild Life’s Debut Album Clouded, firstly, I decide to pick this particular digipak as the band fit in with the genre of music I am planning on making my music video for, which is lighter rock to Post-Hardcore, as well as songs that tell a story or message, which the acoustic Post- Hardcore/Pop-punk band do. What I find most interesting about this digipak, is it’s images and use of colours, having quite faded colours, and hand drawn artwork, which I think is used to tell a story, as a lot can be interpreted from the album artwork. The art can tell a story of a person who feels confused about life, thus the cloud covering his face, it could also tell a story of a person who has no confidence in himself, and feels alienated, which is why he is on a pedestal surrounded by no-one. I think the art is used for this interpretation, as it fits with the style of songs on the album, which talk about life and feelings, as well as telling very personal stories in an acoustic pop-punk/post hard-core manner, so the imagery reflects the bands style of music and what they hope their music means to people. The albums colour palette reflects this as well, as having no vibrant and in your face colours, rather than just faded greens, reds and greys, attracting potential audiences, as the colours are almost relaxing but at the same time contrasting, , it attracts those to the images as well, because the contrast attracts the potential customers eye, then the images on the digipak can relate to a customer for them to buy it. Magazine Advert Analysis 1
  • 2.
    Weezer – PinkertonAlbum Release Poster My first Magazine advert analysis is of Weezer’s album Pinkerton. Weezers style of music could be categorised as an early form of pop-punk, which went to influence a lot of the bands that I have already researched as the band have already stretched over 20 yeas of playing and have reached international fame. The colours of the background are dark grey/black, this is so it matches the background of the album, and gives reference and causes correlation to the album cover which is set to the middle left of the poster, so that if a potential customer saw the album after seeing this poster, they would think of the colour schemes and think back to the poster, and potentially buy the album. The poster’s tagline “One ‘El of an album.” Is used for comical reference of one of the more popular songs on the album, “El Scorcho”, which was released earlier as a single, this tagline could attract previous fans of Weezer as of the comedic tagline typical of Weezer’s style, or people who had heard the song on the radio (As this poster is from a time before Social Media) when the single was played to their new album, as, any fans who may of previously heard El Scorcho as a single, may want to buy the album, and listen to a song they already like, as well as find the bands new songs. As well as this, it has subtext in which it talks about which singles released are on this album, as well as a price, so if the tag line can interest a viewer to the poster, they can see the songs on it to attract them to buy it as well. The album cover is put to the left of the poster, to comply to “The Rule of Thirds” in which the focus of an image is put off-centre, to make the image more interesting, if the image is more interesting it may attract potential audience to look at the advertisement, because they’ll be coaxed in my interest of the off put focus.