2. Brand
A brand can be an image, a font, a colour and other conventions that becomes instantly
recognisable to their name and music. In making my music video, album poster and
digipak I will need to create a brand identity that will allow audiences to recognise that
each piece is by the same artist. This can easily be done when creating websites, posters
and digipaks because there would be aspects that can easily be made the same such as
the font or the colours used. However, it is more difficult to recognise a music video to a
certain artist through those kind of things; artists tend to have a similar way in which
they present their music videos or create their videos. For example, a Justin Bieber music
video is usually recognisable to his style because there will be some choreography of some
sort including dancers; there will be a girl character who he is close to and is representing
the girl he could be singing about in the song; there will also be him in certain locations
singing parts of the song. This contrasts to someone like Jake Bugg who usually creates
narratives within his music videos, he also likes to film in similar locations. In things such
as lyric videos, they are much easier to connect with an artist because they will include
their conventional colours and typography.
3. Font
Most artists use their name as their brand in a specific font which will be placed on
everything they make such as advertisement posters, concert posters and merchandise,
along with all the ancillaries I am creating. I will mainly use font in my ancillary tasks
since they are both print work. On both my digipak and poster I will use the same font
that becomes recognisable to the artist. I have researched into font types on websites and
I am heading towards these fonts:
I like these two fonts since they seem vintage which is conventional to pop-soul sub-
genre. The second one is good because it is bold and recognisable and eye-catching which
means people will remember it and recognise it when they see it.
4. Colour
In both my main production and ancillary tasks I will implement the colours black, white and grey.
My music video will be very dark and depressing, almost, therefore the colours need to convey this
as well. When editing I may even make the video black and white with no colour, I haven’t decided
yet, I think this will make my video a little different and allow the representation of homelessness,
drugs and depression come through. The front cover of my digipak I want to be black and white; it
will be an image of the artist in the outdoors with a guitar, and I will edit it to make the image
black and white to give the same effect as the music video to stick with the brand identity. The
logo (artists’ name) I could have in a colour to make it stand out, this could be blue since that is the
colour, apart from black, most people associate with a male pop-soul artist according to my survey.
As for my poster advertisement, I will most likely use an image from the same photoshoot for the
album cover so people will recognise the artist and the location as it sticks to the same theme and
identity. Along with using the same font to stay conventional to both the artist and the sub-genre.
The colours will also be similar to, again, stay conventional to the artist and also draw people into
looking at the advertisement and maybe buying the album after seeing the music video, since that
is what they recognise the theme from.
5. Image
The images shown on each piece created by an artist – poster, album cover, music video – can have
similar types of images. This can be the shot type, the angle, the character, the body language, the
location and many more. Without realising, audiences could recognise certain images and relate it
to a certain artist/band. I may do this through the location, character and form of the image; I
want them to all be similar and show conventions of the artist that makes it recognisable to an
audience. The location I want to use is a countryside area, preferably when it is quite dull with the
sun setting to create pathetic fallacy and a ‘mood’ which mirrors the music and the artist.
