This document discusses and provides examples of CD digipak packaging. Key points include: - Digipaks consist of a paperboard or cardstock outer binding with plastic trays inside to hold CDs or DVDs. - They provide more versatility than jewel cases by allowing extra content like booklets and artwork. - The example digipak shown contains a booklet, lyrics sheet, poster, and two CDs - one with the original album and a bonus disc. - This type of expanded packaging works well for cult artist collectives to provide value and incentives for dedicated fans to purchase physically.

1. CD Cover Analyse

2. The image of the singer ‘Abel Miller’ is shot under a mid-
shot. The use of depth of field is also used to capture the
main focus of the audience, placing it onto the artist Abel
and also blurring and also featuring the unwanted
background, giving it a purple like colour that gives a good
contrast to the clear white font ‘Masthead’, used to
display the artists name, album name etc.
The picture of Abel has been airbrushed to create an
profession flare, the photo has also been sharpened to
create an emphases on Abel, and also to make the album
cover more clear/crisp.
The font of the masthead is also simple, this is down to
the white, bold, characters that was simply spaced apart
to give the sense of fullness to the album cover and also,
to fit into the layout of the album cover.
The artist wore a bright blue jacket that also linked into
the simplicity of the album as the colours are all mutual
so there is no drastic contrast.
The album fits into the urban (grime/R’n’B) sub-
genre as the imagery is set in a urban like The artists facial expression some what draws the
surroundings, this is also established by the mise- audience in as it looks as if he is looking directly at you,
en-scene of the artist as he is just wearing street this technique is used to capture the audience and also to
clothes nothing fancy, and this is typical for most UK create an artist-audience connection just through the
grime sub-genre albums imagery!

3. The album cover is also very simplistic however the
background of the imagery is clear showing a river, with the
artist cleverly place to the side in the main view. The album
is a typical a Cali (California) hip-hop cover, as it consists of
a contrast of both bright and dark colours with an artistic
flare.
The artist Phaze is wearing all black clothing, he placed a
mask to the side of his head, whilst his face is free, facing
down (possible looking into the water), which is in the
background and surrounding him. The imagery of the cover
could be seen to be attractive to the audience because the
bold contrast of colours could attract.
On first glance of the cover the audience would be brought
into two major feature’s, either the tranquil background of
the ducks swimming on the river or of the artist sitting on
the side, looking down. The layout of the cover could
illustrate to the audience that the music could be laid back
down to the fact that the cover looks so chilled and tranquil.
The masthead of the album consists of two different fonts
faces and colours, this is also used to draw the audience
into the album and also to create more of an contrast on
the album.

4. When looking at the actual centre image, we come
across luminescent, neon lights that make this CD
cover standout when placed against this plain, black
background. We then focus upon his stylish, and
professional outlook that appeal to teenage girls
whom look at this dominant CD cover. This along with
the intense look on the artist’s face suggests that he is
serious when it comes to his music and the messages
that he portrays to his adoring fans. This is illustrated
through the city landscape that seems to be within
the hands of the artist, suggesting power over a
whole nation, as his popularity spreads
among his grime target audience. Then, when
advancing with the mast head, we notice the edgy
font that coincides with the modernised outlook and
style presented to the target audience. This has been
optimized via the use of editing upon the light
orbiting around the artist through electric volts, which
add to this power and control presented by the artist.
Lastly, when looking at the overall colour
combinations throughout the CD cover, the main
colour that dominates throughout happens to be
black to signify the intense motives of the artist and
his overall supremacy that shines throughout (use of
electric light effects).

5. This album cover is targeted at a teenage audience. This is because
the album features some more mature themes, e.g. The insane man in
the bottom left corner with swearing on his shirt. A younger audience
would not understand some of the strange features on the album
The album cover is divided into twelve different boxes. In each of the cover. However it is not completely adult as there are some childish
boxes the man is shown to be doing a different action. Depending on features such as him dressed as a bear. This lowers the target
how it is interpreted he either has many different skills e.g. being an audience age to teenage and young adult.
astronaut or having a completely split personality e.g. being dressed
as a bear. This could be perceived as being negative as if he has the
disease schizophrenia. However if he is meant to appear with many
skills then this will be an extremely positive as it would actively
encourage the audience to try new things. Hartley splits audience into
different social groups. Namely; age, gender, ethnicity etc… Using
Hartley’s social groups I have concluded that example’s new album is
aimed at teenagers. I would say this because it appeals to the
teenagers sense of humour. Also they will relate to example as he is
shown as a rebellious young adult. Dyer would suggest that example
creates a certain level of confusion. This makes the audience want to
listen to the album as it would provide them with a large amount of
clarity about the reasoning behind the album cover. Also it provides a
large amount of energy (he is shown in many different places at once)
this appeals to people who are suffering from exhaustion. The word
example is written in white font on a black background. This helps it
to stand out from the rest of the page. Also the word ‘example’ has
connotations of role models. This could mean that people are meant
to idolise the man and to use him as a role-model. The man is shown
with a quite low camera angle that faces him head on. This helps give
him an aura of importance. Also he is shown a number of times
instead of a group of different people. This would mean that he is
extremely vital to the audience and that they ‘need’ him (Maslow’s
hierarchy of needs).

6. Digipaks
“Digipaks typically consist of a gatefold (book-style) paperboard or card stock
outer binding, with one or more plastic trays capable of holding a CD or DVD
attached to the inside. Since Digipaks were among the first alternatives to jewel
cases to be used by major record companies, and because there is no other
common name for Digipak-style packaging made by other companies, the term
digipak or Digi-Pak is often used generically, even when the media holder is a hub
or “Soft Spot” rather than a full plastic tray.”

7. Reasons to buy a Digipak CD?
A digipak CD is lighter than a normal CD and often comes in a hard paper or thin
laminate casing so it’s less likely to break than the normal plastic CD case. There’s
also more versatility with a digipak CD as you can pack more extra content such as
booklets and alternative album artwork into the pockets of the digipak case.
The next few slides will have an example of a digipak.....

8. On the other side of the middle section’s booklet,
there’s the original artwork for the album.

9. Inside the first section, there’s a
booklet and this opens up
into a Lyrics sheet on one side and a
poster on the other side.
This shows the versatility of digipak
CDs as you’re able to choose instead
of just having
one CD and one booklet.

10. This sort of packaging works well especially for a member of a collective like
Odd Future because
they’re regarded with cult status
and with a middle sized but very faithful fanbase, people will be willing to pay for extras
because many people want to collect all
the merchandise/records of a certain band or artist.

11. In the booklet for Goblin, there is an image for each song with the title name and it’s almost like a
picture gallery of the album,
giving the listener more insight into the process of making the album.

12. The digipak also contains two CDs, one with the original tracklisting and a
bonus CD with extra material. CDs with extra material often tend to sell
better as proven on iTunes since the deluxe editions always sell better
because people feel like they’re getting the full use out of the album and it’s
not enough to just sell your album now, you have to include extras,
competitions and exclusives for the listener because it’s so easy to just
illegally download an album nowadays.