The poster summarizes the design elements of a band's poster and single cover release. It has a simple, sepia-toned image of countryside and clouds to represent purity and emptiness. The band's name is prominently displayed in their typical font at the top to identify them. Additional details about the single and release formats are provided below in smaller text. The overall design balances the image and text well to draw attention to the key information.

1. Characters – There is no specific character within the design of the poster, which is the same as the cover for the band’s release of their single. The entirety of the
design of the poster and the cover of the band’s single is rather simplistic, and can be said to match the simple style of music which the band are known to have.
The representation of the countryside and the clouds especially within the main image could suggest a sense of purity in thought and being, as well as emptiness
and everything in life, and this could possibly be reflected within the band’s latest single or their music in general.
Setting – The setting of the poster and the cover of the band’s single release is shown to be the countryside surrounded by clouds both covering the sky as well as
the land below, possibly referencing a sense of tranquillity which could be evident in their new release. The main image used is a rather immense photograph of
the sky alongside both clouds and land which could reflect the enormousness of the world in which we live in. The image itself has been edited to almost have a
sepia effect, slightly adding more depth to the image as well as ensuring the text on the poster itself can be easier to read and understand.
Technical Codes – The image has an effect on it
which gives it almost a darkened effect, or
possibly a cool filter, which adds to the possible
dark themes which are trying to be portrayed
within the band’s music. The band’s title is the
largest text on the entirety of the poster, yet
whilst the rest of the text is in capitals the title
itself is in lower case, again linking them to the
simplistic and rather casual style the band have.
This shows the contrast between more brash
advertising from bands which are seen have a
slightly different style in music.
Design Balance/Symmetry – The poster is well
balanced as the background image allows the
main text of the band’s name, and the title of
their newest release to be easily visible and
readable for the audience. The more important
textual information regarding release dates and
the various formats the single will be released
on is situated towards the lower half of the
poster, in a white text ensuring the attention
isn’t drawn away from the main titles of the
band and the name of the single release. The
black font used for these main titles stand out
well against the light background.
Iconography – There are iconic elements within
the poster which could possibly make reference
or reflect ideas of the band. The font used for
the title of the band’s name is a well-known font
face as is often used within the bands releases,
and is therefore acknowledgeable to fans of the
band. The overall style of the band’s poster
advertisement is rather simple and not overly
empowering, despite the image conveying
possible meaning such as the possibility or
potential of life, and what surrounds us, this
could reflect the band’s style of music and the
possible in depth lyrics within the songs.
Design Principle – This advertisement poster can
be related to the Guttenberg design principle, as
the band’s name is the first thing which can be
seen in the primary optical area, which is
beneficial to the audience as it enables them to
know straight away who and what is being
advertised. Underneath the band’s title, the
name of the single is located in a slightly smaller
size and different font, but is still noticeable. The
terminal area has the information regarding
various formats and dates, along with all of the
other technical information.
Lily Wilkinson
The Verve Poster Analysis