The CD cover is the most successful piece as it conveys the hybrid hip hop/grime genre through the urban image and unique color/lighting effects. While the poster advertises the album release, it does not convey the genre as effectively due to too much white space and lack of the cover's color scheme. The music video is also highly successful as it subverts stereotypes through animation inspired by Kanye West, presenting the artist in a more lighthearted and positive way to appeal to audiences.

1. Question 2:
How effective is the combination of
your main product and ancillary
texts?

2. CD Cover

3. The CD cover is in my opinion the most successful of the 3 pieces. It works well to convey the hip
hop/grime genre. This is because the genre is a hybrid of both the underground grime genre but
leans more towards the mainstream hip hop genre. As a result the cover conveys the theme of a
hybrid we were trying to create. The urban shot image illustrates this however the effects placed on
top of the image move it away from the more darker tones of the grime genre and towards the
upmarket look of hi hop. The USP on the cover is the colour and lighting effects give the unique look.
On the cover all that is clear is the artist while on the back everything else is clear except the artist
because he has his back turned. The colour is a direct link of the album title, ”True Colours” as well as
being a play on words. You never see the true colours of the cover only the colours the artist wants
you to see. The cover where a lot of similarities has be drawn from is ASAP Rocky’s LoveLiveASAP.
His genre shares similarities of being a niche of grime/hip hop.

4. Poster

5. The album poster isn’t as successful as the cover in my opinion. It does not convey the genre as well as
the cover. This is because of the layout of the poster shows to much white space. It also does not use
the same colour scheme of the grayscale and colour effects as effectively as the album cover. It does
advertise the album release well however. The banner placed at the top still manages to convey the
urban-ness of the grime genre without looking tacky.The image effect of the ghost was inspired by a
poster of Tinie Tempah. While the poster was simple we figured we could use the ghost effect as we
thought this would be good in conveying the genre as well as a visually appealing technique. What
would probably make this poster better the inclusion of institutions that would distribute the album
like iTunes, HMV and Amazon, as these are the main distributors of music in this digital age.

6. Music Video
http://www.youtube.com/watch?v=PA4eRSATThA&feature=youtube

7. Finally the music video. This piece is also highly successful as a music video. It subverts from the
stereotypical look of both grime and hi hop videos. The one aspects that adhere is the studio shots.
This is a common aspect in grime genre. The initial idea of the video, was to use many form of
animation. A lot of this was inspired from videos from the artist Kanye West. This was to make the
video much more light hearted and fun. Kanye is another artist who subverts from the common
representations of the genre. As a result the artist look is presented to be as a more up-beat artist
with a more positive representation than some hip hop artist. This will appeal to the audience
presented in the research as the majority said that they would watch music video based on their
preferred genre.