The document outlines the agenda for the Esri Developer Summit held from March 8-11, 2016, in Palm Springs, CA, focused on user experience topics such as wireframing, personas, usability studies, and journey mapping. It includes a series of hands-on activities, presentations, and group exercises designed to enhance participants' understanding and skills in user-centered design approaches. Key sessions emphasize practical techniques for creating effective wireframes and conducting usability studies to gather user feedback and improve design outcomes.

1. March 8–11, 2016 | Palm Springs, CA
Esri Developer Summit
Getting To Know Your Users
An Introduction to User Experience
Heath Meyette
Frank Garofalo
Part 2 of 2

2. 8:30am - 9:00am Expectations, Introductions and Ground Rules
9:00am - 9:20am Exercise
9:20am - 10:20am Presentation & Activity: Journey Mapping
10:20am - 10:40am Morning Break
10:40am - 11:00am Exercise
11:00am - 12:00pm Presentation & Activity: Personas
12:00pm - 1:00pm Lunch
1:00pm - 1:20pm Exercise
1:20pm - 2:20pm Presentation & Activity: Wireframing
2:20pm - 2:40pm Afternoon Break
2:40pm - 3:00pm Exercise
3:00pm - 4:00pm Presentation & Activity: Usability Studies
4:00pm - 5:00pm Wrap Up
Agenda

3. Sketch-ercises
Exercise Three
TIME:
20
minutes

4. Your Mission: Sketch-ercises
• You’ll need a sheet of paper
and a writing utensil
TIME:
20
minutes

5. Wireframes
Presentation & Activity

6. Workshop Overview
1 Define & Examples
2 Discuss the Benefits
3 Demonstration
4 Group Activity
5 Presentations
6 Questions

7. What are
Wireframes?

8. What are Wireframes?
Simple black and white line diagrams
that show placement of elements
within an interface.

9. What are Wireframes?
•No Color
•No Fonts
•No Images

10. Wireframes are
Low-Fidelity Mockups

11. Wireframes should be focused on…
1. Elements
2. Organization
3. Interactions

17. Why should I use
Wireframes?

18. Why Should I Use Wireframes?
• Clients & Stakeholders
• Designers
• Developers

19. Why Should I Use Wireframes?
For Clients & Stakeholders
• Reach Consensus
• Solicit Feedback
• Get Buy-In
• Stay on Track
• Anything Missing?

20. Before After
Why Should I Use Wireframes?
For Designers
• Blueprints

21. Why Should I Use Wireframes?
For Developers
• Functionality
• Technical Requirements
• Interactions

22. How to create
Wireframes

23. How To Create Wireframes
• Don’t always need to use software
• Pen & paper
• Capture ideas quickly

24. Wireframe Demonstration
Scenario:
You want to create an app for people in town for a
conference that need to find a place to park.

25. Wireframe Demonstration
Requirements:
1. Type of parking (street, garage, lot)
2. Show spaces on map
3. Change distance/location
4. Duration
5. Directions
6. Pay using app
7. Bookmark spaces

45. Things to keep in mind
Fight the urge to make them look pretty.
Solicit feedback early and often.
Always keep the your user in mind.
Make liberal use of notes and annotations.
Don’t be afraid to experiment.

46. Group Activity
Wireframe a Simple Handheld App
TIME:
30
minutes

47. 1. Starting Point
2. Ending Point
3. Route Options
4. Distance
5. Time
6. Landmark Route Markers
You need walking directions from your
current location to the conference.
PathFinder App
Requirements
MeetUthere App
1. Invite People
2. Map Locations
3. Restaurants in Vicinity
4. Restaurant Details
5. Select Restaurant
6. Meeting Time
You want to meet people from the
conference at a local restaurant.
OR
Requirements
Choose One

48. Instant Replay
Group Presentations
TIME:
10
minutes

49. ?

50. 8:30am - 9:00am Expectations, Introductions and Ground Rules
9:00am - 9:20am Exercise
9:20am - 10:20am Presentation & Activity: Journey Mapping
10:20am - 10:40am Morning Break
10:40am - 11:00am Exercise
11:00am - 12:00pm Presentation & Activity: Personas
12:00pm - 1:00pm Lunch
1:00pm - 1:20pm Exercise
1:20pm - 2:20pm Presentation & Activity: Wireframing
2:20pm - 2:40pm Afternoon Break
2:40pm - 3:00pm Exercise
3:00pm - 4:00pm Presentation & Activity: Usability Studies
4:00pm - 5:00pm Wrap Up
Agenda

51. Break!
2:20 pm – 2:40 pm (20 minutes)

52. Telephone Art Direction
Exercise Four
TIME:
20
minutes

53. Your Mission: Telephone Art Direction
• Find a partner
- 1 person is the “Art director” and 1 person is the “Artist”
• “Art director” identifies an object in the room. They
describe the object visually for “Artist,” to draw by using
written notes (aka text messages).
• “Artist” draws the object without knowing what it is.
TIME:
20
minutes

54. Your Mission: Telephone Art Direction
• Find a partner
- 1 person is the “Art director” and 1 person is the “Artist”
• “Art director” identifies an object in the room. They
describe the object visually for “Artist,” to draw by using
written notes (aka text messages).
• “Artist” draws the object without knowing what it is.
• Clear, effective communication of the vision the key.
Working with others to understand their vision for a
system feature or an interface design can be challenging.
TIME:
20
minutes

55. Usability Studies
Presentation & Activity

56. Workshop Overview
1 What is Usability?
2 Planning & Recruiting
3 Scenarios
4 Facilitating
5 Analyzing Results
6 Questions

57. What is
Usability Research?
It’s not rocket science!

58. It’s a way to find out
what’s working and
what’s not working

59. Why is
Usability useful?
Users are unpredictable

60. Benefits to the Team
• User perspective
• Unknown issues
• Fix problems
• Validate assumptions
• Unnecessary features
• Objectivity
• Stakeholder buy in!

61. Business Benefits
• Fix problems early
• Customer satisfaction
• Reduce costs
• Reduce risk
• Measure improvement

62. You can use an eraser on the drafting table
or a sledgehammer on the construction site
Frank Lloyd Wright

63. Planning a
Usability Study
Easier than you think!

64. Usability in a Nutshell
• Decide which designs to validate?
• Define the audience (Persona’s)
• Recruit 4-6 participants
• Write some scenarios & tasks, around 3-4 for a 1 hour session
• Set a date for the study
• INVITE OBSERVERS!
• Conduct the study sessions
• Gather, compare notes and discuss

65. Develop a Study Plan
• Describe the project
• Outline objectives
• Set a date
• What is being
• Desired users
• Write tasks
• What type of feedback are you looking for?

66. Develop a Study Plan
• Equipment
• Computer to run the study
• Video / Audio Capture
• Personnel
- Moderator (1)
- Observer (1+)
• Usability Studies can be conducted pretty much anywhere!

67. Recruiting Participants
• Participants match target audience
• Work with sales or marketing to recruit actual customers
• Recruit participants through blogs / social media
• If all else fails
- Recruit from within the company
- Recruit people from Support
4-6 people is plenty

68. First impression
Types of Tasks
Directed TasksExploratory Tasks

69. Preparing for Your Study
Things to keep in mind while writing tasks:
• Make the task realistic
• Make the task actionable
• Avoid clues and describing steps

70. Example Tasks
Poor Task:
Look at the sites for American Airlines and JetBlue to
see who has a better deal on airfare.
Good Task:
You're planning a vacation to New York City, August 3 −
August 14. You need to buy airfare. Go to the American
Airlines site and JetBlue Airlines site and see who has
the best deals.

71. Facilitating a
Usability Study
Don’t Panic

72. Facilitation
• Moderate
• Give users one activity at a time
• Consider whether to interrupt
and ask questions
• Observe
• Take notes

73. Moderator Responsibilities
• Tell the users what you want them to do
• Encourage them to think out loud
• Listen carefully to what they have to say
• Protect them

74. Observers
Be on the look out for:
• Do they get it?
• Can they find their way around?
• Head slappers
• Shocks
• Inspiration
• Passion

75. Activity
Quick Usability Study
Outcome: Observer notes
TIME:
20
minutes

76. Exercise:
Usability Study
• Usability Study for the
ArcGIS Web Scene Viewer
• We need 1 volunteer to
participate
• Observers take notes

77. What Did
We Observe?

78. Analyzing Results
• READ through the notes
• Look for Patterns
• Keep count

79. Sharing Findings
• Consider your audience!
• Audience expectations
• Make it compelling

80. Wash, rinse, repeat.

81. ?

82. 8:30am - 9:00am Expectations, Introductions and Ground Rules
9:00am - 9:20am Exercise
9:20am - 10:20am Presentation & Activity: Journey Mapping
10:20am - 10:40am Morning Break
10:40am - 11:00am Exercise
11:00am - 12:00pm Presentation & Activity: Personas
12:00pm - 1:00pm Lunch
1:00pm - 1:20pm Exercise
1:20pm - 2:20pm Presentation & Activity: Wireframing
2:20pm - 2:40pm Afternoon Break
2:40pm - 3:00pm Exercise
3:00pm - 4:00pm Presentation & Activity: Usability Studies
4:00pm - 5:00pm Wrap Up
Agenda

83. Wrap Up
Recap & Discussion

84. Journey Mapping
• Journey maps bring focus to your work
• Identify gaps between devices, depts, channels
• Stay in sync with your customers
• How to map the customer journey
Recap

85. Personas
• Keep us focused on customer needs
• Guide decisions
• Help to resolve conflicts
• Improved efficiency
• Increased success
• Provide empathy for users
Recap

86. Wireframing
• The role of wireframes in user friendly products
• There are several types of wireframes
• The benefits of wireframing
• How to create a successful wireframe
Recap

87. Usability Studies
• Helps us understand what is/isn’t working
• User are unpredictable
• Reveal unknown/unexpected issues
• Test assumptions
Recap

88. Discussion
Q&A

89. Expectation
Sticky Notes
Review your expectations
Not met, Partially Met, Met, & Exceeded

90. Heath Meyette
Senior UX Architect
Esri Creative Lab, Redlands CA
hmeyette@esri.com • @HeathMeyette
Frank Garofalo
Manager, Interactive
Esri Creative Lab, Redlands CA
fgarofalo@esri.com • @fgarofalo
Slides from this workshop are available at: esriurl.com/uxuigroup
Don’t forget to rate today’s workshop using the Esri Events App

91. Richard Caballero
UX Architect
Esri Creative Lab, Redlands CA
rcaballero@esri.com • @richc117
Steven Nelson
UX & UI Team Lead - Software
Esri Creative Lab, Redlands CA
snelson@esri.com • @SMNelsonDesign
Slides from this workshop are available at: esriurl.com/uxuigroup
Don’t forget to rate today’s workshop using the Esri Events App

92. Wednesday, March 9
11:00 PM – NOON
Collaborative Brainstorming
1:00 PM – 2:00 PM
Creating Effective Personas
3:00 PM – 4:00 PM
Mapping Your
Customer’s Journey
4:30 PM – 5:30 PM
Collaborative Brainstorming
Tuesday, March 8
1:00 PM – 2:00 PM
Visualizing Ideas with
Wireframing
3:00 PM – 4:00 PM
DIY Usability Testing
4:30 PM – 5:30 PM
Iterating Ideas Through
Prototyping
Thursday, March 10
11:00 AM – NOON
Visualizing Ideas with
Wireframing
1:00 PM – 2:00 PM
DIY Usability Testing
3:00 PM – 4:00 PM
Iterating Ideas Through
Prototyping
Hands-on Workshops
GeoNet: esriurl.com/uxuigroup