This document provides an introduction to user experience (UX) design for startups. It discusses UX principles like viability, desirability and feasibility, and emphasizes starting with understanding people through research methods like interviews, surveys and analytics. Key phases of the design process are covered, including diverging to generate ideas, deciding on a solution, prototyping, and validating designs. A variety of UX design tools and techniques are also introduced.
Day 2 slides from a two-day workshop on UX Foundations by Meg Kurdziolek and Karen Tang. Day 2 covered research methods that can be used throughout the design process to evaluate and validate design.
Day 1 slides from a two-day workshop on UX foundations by Meg Kurdziolek and Karen Tang. Day 1 covered the building blocks of design process and design research methods.
Day 2 slides from a two-day workshop on UX Foundations by Meg Kurdziolek and Karen Tang. Day 2 covered research methods that can be used throughout the design process to evaluate and validate design.
Day 1 slides from a two-day workshop on UX foundations by Meg Kurdziolek and Karen Tang. Day 1 covered the building blocks of design process and design research methods.
Content Strategy and Product Management (in science education)Roger Hart
Presentation from Content Strategy Applied 2017
When your product is mostly content, product management looks a lot like content strategy. The Royal Society of Chemistry is an academic publisher, and a major provider of educational resources for schools and teachers. So that's certainly true here. Having worked in content strategy and product management, and now helping the RSC develop its product management function, I'll talk about how the disciplines interact.
We'll cover:
- What makes a good strategy, and what it means to be a product
- Innovation, roadmapping, and thinking about services
- Measurement and value when your goals are both charitable and commercial
Remote Fieldwork: How observational studies elevated usability at AutoTrader.comEmily Schroeder
While traditional task-based usability research provides invaluable insights, sometimes expanding your practice to include additional methodologies allows usability to have greater influence in an organization. In this session, you will learn how adding remote observational studies enabled the team at AutoTrader.com to become more involved in projects from the beginning.
Hacking UX: Product Design Thinking for TechiesMelissa Ng
Published on Nov 23, 2016
Hacking UX: Product Design Thinking for Techies
So you've got a techy business idea? How do you know exactly what is the product you should be building?
Designing product can seem daunting, but it doesn't have to be so. From understanding the basics of business models and user behaviours, this workshop will teach you the basics of how to design a stellar product your users will love.
---
Melewi for DevFest.Asia
at Collision8, Singapore
by Melissa Ng (@thedesignnomad)
Founder of Melewi
www.melewi.net
Getting into UX: How to take your first steps to a career in user experiencePhil Barrett
Want to work in UX but can't get a job without experience? Here are a few ideas about how to break into the UX business, make a portfolio, win at your interview and design assessment - and whether UX is the right career for you. You can start doing UX in the job you already have, then build a portfolio from that.
Measuring Visual Attentiveness: Eye Tracking on Wearable DevicesUXPA International
An exciting array of new wearable devices are available to consumers, but very few have proven to be useful enough to become a staple of our daily lives. User experience researchers have been able to collect lots of data about usage habits through diary studies and run usability tests to understand if users can use these devices. While informative, these methods are unable to capture the subtle, yet critical behavior of visual attentiveness.
The untapped value of eye tracking for wearables is not necessarily what they are looking at on the device, it is how frequently and how long they spend looking at it. Attendees will learn why visual attentiveness is a key metric to understand the usefulness and usability of wearables.
Informed & Agile: Test Driven Design w/ Jon InnesUserZoom
Do you find yourself sprinting without a clear direction? Pushing feature after feature out, only to wonder if your app or website is really getting better? Join Jon Innes of UX Innovation in a webinar on-demand, where he will discuss how to improve your sprints by incorporating UX/usability metrics that the whole team can use to measure progress on your agile journey as a product team.
This presentation will look at ways for using the Amazon Mechanical Turk system for conducting UX Research, with an emphasis on Specialized Techniques, and how to work around some of Mechanical Turk's inherent limitations. The intended tone is to provide an "Insider's Guide" to using Mechanical Turk ethically and effectively.
The speaker will share his experiences, including both challenges and successes, in working with Amazon's Mechanical Turk, along with gleaned incites.
Amazon Mechanical Turk is an online tool for recruiting and paying human subjects for completing specific work tasks. User Experience Professionals have been using Mechanical Turk for data gathering activities. It has been designed to link to supplemental tools and resources, such as the Qualtrics Survey Management system.
A presentation given at the IBM UX conference in Israel in March 2015.
In this presentation I discuss what is UX research and why it's a lot simpler than people think it is.
Reduce Product Failures While Boosting Conversion RatesUserZoom
What would a 5% improvement in your website’s conversion rates make to your bottom line? If you’re not doing regular usability testing, then you’re probably leaving at least that value on the table. Join Peter Hughes in this free webinar sponsored by UserZoom and UXPA to find out how you can reduce product failures while boosting conversion rates.
The ROI Of User Experience: Consider, Calculate & Measure SuccessUserZoom
We’ve all heard that providing a better user experience can help your organization improve performance, increase exposure, gain more credibility, reduce the resource burden and ultimately increase sales, but as nice as these goals are, how are they truly being measured?
Join us in a webinar with Dr. Susan Weinschenk as she dives into the trending topic of User Experience ROI (Return On Investment) – Should you spend all this time and money on user experience research and design? Is it worth it? How do even go about figuring out the ROI of UX?
Key concepts Susan will discuss in the webinar:
-When and why to consider the ROI of UX
-How to measure the ROI of UX
-The biggest mistakes to avoid in calculating the ROI of UX
Rapid prototyping and how to avoid building a product nobody wantsMike Parsons
Discover the best practices in rapid prototyping so you can test and validate your new product or service. Learn the best methodologies, tools and approaches to test a user's pains and gains.
Content Strategy and Product Management (in science education)Roger Hart
Presentation from Content Strategy Applied 2017
When your product is mostly content, product management looks a lot like content strategy. The Royal Society of Chemistry is an academic publisher, and a major provider of educational resources for schools and teachers. So that's certainly true here. Having worked in content strategy and product management, and now helping the RSC develop its product management function, I'll talk about how the disciplines interact.
We'll cover:
- What makes a good strategy, and what it means to be a product
- Innovation, roadmapping, and thinking about services
- Measurement and value when your goals are both charitable and commercial
Remote Fieldwork: How observational studies elevated usability at AutoTrader.comEmily Schroeder
While traditional task-based usability research provides invaluable insights, sometimes expanding your practice to include additional methodologies allows usability to have greater influence in an organization. In this session, you will learn how adding remote observational studies enabled the team at AutoTrader.com to become more involved in projects from the beginning.
Hacking UX: Product Design Thinking for TechiesMelissa Ng
Published on Nov 23, 2016
Hacking UX: Product Design Thinking for Techies
So you've got a techy business idea? How do you know exactly what is the product you should be building?
Designing product can seem daunting, but it doesn't have to be so. From understanding the basics of business models and user behaviours, this workshop will teach you the basics of how to design a stellar product your users will love.
---
Melewi for DevFest.Asia
at Collision8, Singapore
by Melissa Ng (@thedesignnomad)
Founder of Melewi
www.melewi.net
Getting into UX: How to take your first steps to a career in user experiencePhil Barrett
Want to work in UX but can't get a job without experience? Here are a few ideas about how to break into the UX business, make a portfolio, win at your interview and design assessment - and whether UX is the right career for you. You can start doing UX in the job you already have, then build a portfolio from that.
Measuring Visual Attentiveness: Eye Tracking on Wearable DevicesUXPA International
An exciting array of new wearable devices are available to consumers, but very few have proven to be useful enough to become a staple of our daily lives. User experience researchers have been able to collect lots of data about usage habits through diary studies and run usability tests to understand if users can use these devices. While informative, these methods are unable to capture the subtle, yet critical behavior of visual attentiveness.
The untapped value of eye tracking for wearables is not necessarily what they are looking at on the device, it is how frequently and how long they spend looking at it. Attendees will learn why visual attentiveness is a key metric to understand the usefulness and usability of wearables.
Informed & Agile: Test Driven Design w/ Jon InnesUserZoom
Do you find yourself sprinting without a clear direction? Pushing feature after feature out, only to wonder if your app or website is really getting better? Join Jon Innes of UX Innovation in a webinar on-demand, where he will discuss how to improve your sprints by incorporating UX/usability metrics that the whole team can use to measure progress on your agile journey as a product team.
This presentation will look at ways for using the Amazon Mechanical Turk system for conducting UX Research, with an emphasis on Specialized Techniques, and how to work around some of Mechanical Turk's inherent limitations. The intended tone is to provide an "Insider's Guide" to using Mechanical Turk ethically and effectively.
The speaker will share his experiences, including both challenges and successes, in working with Amazon's Mechanical Turk, along with gleaned incites.
Amazon Mechanical Turk is an online tool for recruiting and paying human subjects for completing specific work tasks. User Experience Professionals have been using Mechanical Turk for data gathering activities. It has been designed to link to supplemental tools and resources, such as the Qualtrics Survey Management system.
A presentation given at the IBM UX conference in Israel in March 2015.
In this presentation I discuss what is UX research and why it's a lot simpler than people think it is.
Reduce Product Failures While Boosting Conversion RatesUserZoom
What would a 5% improvement in your website’s conversion rates make to your bottom line? If you’re not doing regular usability testing, then you’re probably leaving at least that value on the table. Join Peter Hughes in this free webinar sponsored by UserZoom and UXPA to find out how you can reduce product failures while boosting conversion rates.
The ROI Of User Experience: Consider, Calculate & Measure SuccessUserZoom
We’ve all heard that providing a better user experience can help your organization improve performance, increase exposure, gain more credibility, reduce the resource burden and ultimately increase sales, but as nice as these goals are, how are they truly being measured?
Join us in a webinar with Dr. Susan Weinschenk as she dives into the trending topic of User Experience ROI (Return On Investment) – Should you spend all this time and money on user experience research and design? Is it worth it? How do even go about figuring out the ROI of UX?
Key concepts Susan will discuss in the webinar:
-When and why to consider the ROI of UX
-How to measure the ROI of UX
-The biggest mistakes to avoid in calculating the ROI of UX
Rapid prototyping and how to avoid building a product nobody wantsMike Parsons
Discover the best practices in rapid prototyping so you can test and validate your new product or service. Learn the best methodologies, tools and approaches to test a user's pains and gains.
La start-up éphémère est une démarche conçue par Elia pour démontrer aux grands groupes qu’ils sont capables d’innover, par eux-mêmes, comme des startup.
Que leurs équipes et leur organisation peuvent, elles aussi, changer le jeu à l’heure du numérique !
Journey Maps are a popular and important method in customer and user experience optimization. Here are some best practices for creating Journey Maps that will be effective in transforming your customer’s experience. The infographic discusses:
-What journey maps are and why create them
-The high-level steps to create a customer journey map
-The essentials of effective customer journey maps
-The different types of journey maps (ex: Customer Lifecycle, Service Blueprint)
-An example customer journey.
Norman suggests that when using a product, our emotional state affects the utility we derive and our experience. People in positive emotional states are prone to be more creative since their thinking is more expansive and helps them in finding alternatives to the problem at hand.
A negative or stressful emotional state constricts perception and narrows down our focus to quickly find a resolution–that’s how nature has programmed us to deal with threats.
Here is a breakdown of the three levels of design and how they translate to good design:
Broad point of view on User/Consumer Experience as a differentiator across product/services.
Thx to VentureHive ( http://venturehive.co/) for the speaking engagement today. Here is the deck I presented on thinking of UX in terms of influencing better ways to own consumers habits.
Slides from the Fresh Tilled Soil workshop Design Sprints at Scale held on 3.15.2018.
A Design Sprint is a flexible time-boxed problem solving framework that increases the chances of making something people want. With an emphasis on collaborative ideation, solution sketching, prototype building, and user testing, Design Sprints give product teams more confidence in their choices and priorities. But confusion still exists.
--How do I convince my organization it’s a good idea, and how do I get leadership buy-in?
--What kind of prep work is required, and how soon should I start?
--How do I make sure this doesn’t just become another innovation brainstorm that people dismiss when it’s over?
Daria Voronova - The Art of Telling a StoryZia Babar
Daria Voronova (https://www.linkedin.com/in/daria-voronova-76b724b5/) takesus onto a journey of stories that can be uncovered using Tableau as a discovery tool. In this presentation, she's describes what is story telling and why is it so important in enterprise contexts, followed by how to build a story telling dashboard in Tableau.
Sometimes, they just don’t get it.
We’re just trying to do the right thing here. Isn’t our success dependent on our users being able to shop, buy, apply or contact us through our web site or app? So if we’re dependent on our users, shouldn’t we at least involve them somehow in the design process?
Not so easy.
For some of “those” people, design is easy. Don’t we already know what the problem is and what design we can use to fix it? Can’t we just leverage best practices? Why do we even need to test the design if we’re experts? No one ever says these things, right?
In the real world, user-centered design and usability is ironically, not that easy to adapt. It’s counterintuitive because it’s such hard work to make things easy. What we have to do is to make what we do easy to understand and easy to choose. This session may not change your reality, but by sharing in some lessons learned, hopefully you’ll have the tools to help change some minds.
Slide deck from ITP Unconference 2016.
I ran an introductory workshop on mobile UX that covered the basics of UX, mobile specific aspects of UX design, and how to get started fast
We are hiring !
We are looking to hire people who think different, who walk with confidence, who are full of enthusiasm and energy to build something of their OWN, who might be varied in their characteristics but have a ONE GOAL (to build world class experiences on digital medium).
We are hiring Skill & Passion !
In this session, I explain why user experience design for artificial intelligence matters. How you make machine learning transparent to users is one of the great design challenges of our time—but a necessary one.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
4. VISUAL DESIGN
SERVICE DESIGN
INDUSTRIAL DESIGN
USABILITY
BRANDING
INTERACTION
DESIGN
UX RESEARCH
EXPERIENCE
STRATEGY
SYSTEM DESIGN
DESIGN
DISCIPLINES
FOR IOT
INFORMATION
ARCHITECTURE
7. ‣ THE CONSISTENCY BETWEEN YOUR STARTUP
STORY & YOUR PRODUCT & YOUR IDENTITY
[VALUES, MISSION, MEAN] & [CHINESE PORTRAIT]
T H E K E Y T O A S U C C E S S F U L
E X P E R I E N C E
‣ CUSTOMER CARE
& EMPATHY
14. S T O R Y
A R C F O R
C O N V E R S I O N
source: Netway
Reason
Action
Emotion
15. VISCERAL BEHAVIORAL REFLECTIVE
WHAT IT MAKES
YOU FEEL
WHAT IT HELPS
YOU DO
WHAT IT SAYS
ABOUT YOU
3 L E V E L O F P E R C E P T I O N S
AESTHETIC FUNCTION PRIDE
source: Don Norman
21. WHAT DO PEOPLE NEED?
CAN THEY USE IT? USABILITY TEST
ETHNOGRAPHY & INTERVIEW
H O W T O
P E O P L E W I T H U X
22. • GET A COMMON UNDERSTANDING
• CAPTURE THE COMPLEXITY
• Being visual means to help the brain to understand things faster
• Visualizations are interactive tools that will be used, not only appreciated
B E V I S U A L
23. T H E C O N T E X T:
S T A K E H O L D E R M A P
34. P R E P A R E F O R
F I E L D W O R K
WHAT DO YOU ALREADY KNOW? WHAT DO YOU WANT TO KNOW?
Which hypotheses do
you want to test?
Which insight are
you missing?
35. SATISFIED
UNSATISFIED
EMOTIONSCALEWHY’S
PHASESINTHE
EXPERIENCE
INTERVIEWEE AND CONTEXT
OF THE INTERVIEW
Ask the user or employee to describer his or her current experience. First, ask what the different steps are and then detail the user experience.
Ask, for the most positive and the most negative experiences, how the user or employee felt and what he or she thought.
Get to the bottom of the underlying reasons. Don’t hesitate to ask follow-up questions
« TELL ME YOUR PAST EXPERIENCE WHEN YOU USED IT STEP BY STEP »
36. Q U E S T I O N S D U R I N G
T H E I N T E R V I E W
HOW DID YOU FEEL WHEN…….. ?
WHAT SEEMS TO BE THE TROUBLE?
WHY? WHY? WHY?
WHAT CONCERNS YOU THE MOST ABOUT……………..?
WHAT IS HOLDING YOU BACK FROM…………………?
WHAT SEEMS TO BE YOUR MAIN OBSTACLE TO………………?
37. DON’T ASK WOULD YOU USE IT?
ASK QUESTION ABOUT THE PAST
Q U E S T I O N S D U R I N G
T H E I N T E R V I E W
38. Wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip
55. T H E M A P A N A T O M Y
Touchpoint = Any point of contact between People and your service
• TIMELINE
• STAKEHOLDERS
• EVENTS OR
ACTIVITIES
• PHASES
• RELATED
INFORMATION
• TOUCHPOINTS
• CHANNELS
• DEVICES
• PLACES
• EMPATHY
• RELATIVE HIGHS
AND LOWS
• PAIN POINTS
AND/OR
OPPORTUNITIES`
• BACKOFFICE
BEHAVIOR
1 PERSONA PER STAKEHOLDER
64. FOCUS LESS ON HOW PRETTY IT IS, MORE ON HOW VALUABLE IT IS
IT’S A LIVING TOOL FOR YOUR TEAM
PUT IT ON YOUR OFFICE WALLS
REFINE IT WHEN YOU GET INSIGHTS
68. W H A T I S I D E A T I O N
A 1hour workshop with your team where you generate many
possible solutions to your problem
• Generating maximum innovation potential in a short amount of time
• Incorporate different perspectives
• Build excitement
W H Y
71. • Defer judgement.
• Encourage wild ideas.
• Build on the ideas of others.
• Stay focused on the topic.
• One conversation at a time.
• Be visual.
• Go for quantity.
Start with « what if… »
I D E A T I O N R U L E S
72.
73.
74. Create your own cards
Bring 3D artifacts like
LEGOS, or other toys
SOURCE: FUTURICE
91. S P E C T R U M O F F I D E L I T Y
• Your audience must understand it : employ their language
• Simulate the crucial parts of the experience first
• Choose the right level of detail, finishing and perfection.
92. T O O L S F O R A P P W I R E F R A M I N G
Free online tools for non-designers
‣ Gliffy
‣ Mockflow
‣ Marvel (INTERACTIVE)
Advanced
desktop softwares
‣ Sketch app (UX/UI)
‣ Axure RP Pro
‣ Adobe Indesign
‣ Adobe Fireworks
93. T O O L S F O R G R A P H I C S
On your laptop
‣ Apple keynote
‣ Powerpoint
Free online tools for non-designers
• realtimeboard.com
• easy.ly
• Icons:
‣ Thenounproject (edit icons with Gimp, Inkscape)
‣ Freepik
• Creative Commons Images:
‣ Pexels
‣ Morguefile
Advanced tools
‣ Inkscape [free]
‣ Gimp [free]
‣ Adobe illustrator
‣ Adobe Indesign
96. U S A B I L I T Y
T E S T I N G
ENABLES YOU TO KNOW:
CAN THEY USE IT?
97.
98.
99. • Which part of the user journey do you want to test
• WHAT do you want to know? Prepare tasks and scenarios
• HOW do you want to execute the element for the test?
• PROPS Which additional items do you need? laptop, tablet, camera,
dictaphone.. BRING YOUR OWN!
• WHO will be the tester? Which role do you need to execute the test?
• WHO will be the Test Admin?
PREPARE YOUR USABILITY TEST
100. • PRESENT YOURSELF What’s your job?
• Don’t tell your company name if you want to test your brand awareness
• Ask the tester to constantly think aloud, and be honest
• GIVE INSTRUCTIONS with an accurate context
Ex: « You are (persona 1) in a (place) at (hour) and are looking for (specific need),
tell me what do you do…
• ASK QUESTIONS on why she did something you don’t expected
USABILITY TEST PROTOCOLE
101. DON’T JUSTIFY YOUR DESIGN
ASK QUESTIONS, LISTEN AND DON’T ANSWER
If the tester is curious, debate about it after the test
LISTEN, TAKE NOTES
You can print your screens and annotate on it
102. PROBLEMS YOU CAN FIND WITH
JUST A FEW TEST PARTICIPANT
PROBLEMS YOU NEED TO FOCUS ON
DO IT WITH 5 PEOPLE
No big report, email the whole team about your key learnings
You can sort feedbacks in a tool like Trello, Slack, or Github
107. T O N E I N I N T E R A C T I O N S ,
V I S U A L & C O P Y W R I T I N G
What kind of humor?
English cup of tea
Burlesque
Hyperbolic
Parodic
Satirical
Juvenile
Ironic
108. E M O T I O N I N
M I C R O - I N T E R A C T I O N S