Uploaded byFrank Garofalo
Users' Story: UX Storyboarding
The document outlines a UX storyboarding process intended for an Esri user experience team, illustrating how to create a storyboard to map the customer journey before, during, and after using a product. It details the structure of the storyboard, emphasizing the importance of clearly identifying the problem, solution, and benefits from the user's perspective. An example scenario involving a café owner transitioning to accept credit card payments highlights the methodology for drawing insights from customer experiences.
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Users' Story: UX Storyboarding
- 2. Esri User ExperienceTeam The Users’ Story: UX Storyboarding Frank Garofalo Esri User Experience Team
- 3. CREDIT • Derived froma SxSW 2011 presentation by: • Joseph O’Sullivan, Intuit • Rachel Evans, Intuit • http://schedule.sxsw.com/events/event_IAP7349 • http://www.slideshare.net/IntuitInc/conserve-code- storyboard-experiences-with-customers-first
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- 5. STORY BOARD A panelor series of panels of rough sketches outlining the sequence of events a customer will experience before, during, and after using our product.
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- 11. EXAMPLE • Scenario: - SmallCafé – serving soups, salads, sandwiches - 5-10 employees - Currently only excepts Cash payments - Limited Budget - Trying to be “high-tech” & “going green”
- 12. END-USER • Be specific •Don’t be everything to no one
- 13. END-USER • Be specific •Don’t be everything to no one
- 14. END-USER • Be specific •Don’t be everything to no one 1 minCafé Owner & Employees For example:
- 15. PROBLEM • I amtrying to: ____________ BUT ____________________ • Prior to use • CAREFUL: Don’t insert your solutions as the problem Problem Problem
- 16. PROBLEM Problem Problem • Iam trying to: ____________ BUT ____________________ • Prior to use • CAREFUL: Don’t insert your solutions as the problem
- 17. PROBLEM Problem Problem • Iam trying to: ____________ BUT ____________________ • Prior to use • CAREFUL: Don’t insert your solutions as the problem 3 min I’m trying to offer credit card payments, but I can’t afford monthly payments for traditional CC service
- 18. SOLUTION • What arethe important moments that need to occur for the solution to execute • “Trigger Moments” Solution Solution
- 19. SOLUTION • What arethe important moments that need to occur for the solution to execute • “Trigger Moments” 4 min Solution Solution Smartphone app & reader device to accept POS transactions and online service for transaction ledger & reports
- 20. BENEFIT • What woulda customer say is great about your solution. • Do not regurgitate the feature list. Benefit
- 21. BENEFIT • What woulda customer say is great about your solution. • Do not regurgitate the feature list. 3 min Benefit Customers are now happy they can pay by credit card. Café owner finds the app easy to use and increased productivity.
- 22. LEARNING • Goal: Gather asmuch new feedback as possible Customer Problem Do you understand the problem? Is it an important problem? Solution Does your solution solve the problem completely? Customer Benefit What is good about your idea from the user’s perspective?
- 23. LEARNING • Goal: Gather asmuch new feedback as possible What is the familiarity of the Café Owner & employees with Smartphone applications? Customer Problem Do you understand the problem? Is it an important problem? Solution Does your solution solve the problem completely? Customer Benefit What is good about your idea from the user’s perspective?
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- 25. BUT, I CAN’TDRAW
- 26. 1 MINUTE DRAWINGLESSON 1 min
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- 36. My Example Storyboard Handhelddevice, credit card processing Café Owner & Employees Cash Only ? Easy Set-up & Configuration Process Frustrated Customers b/c can only pay with cash Limited budget to afford traditional CC processing Employees use reader device & smartphone for transactions Café Owner can see ledger & generate reports online Café Owner’s & employee familiarity with smartphone apps? Customers can pay with credit cards, revenue increase
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Editor's Notes
- #5 Start with an hypothesis and use wireframes through storyboards to explore the story.Try to get more honest feedbackGo broad to go narrow – a funnelRapid experimentation with customers
- #6 For this presentation, we will refer to a storyboard as a panel or series of panels of rough sketches outlining the sequence of events a customer will experience before, during, and after using our product.
- #8 Our basic structure for the storyboard to tell the end-users’ storyFocus on the idea / concept, not the artwork3-4 bullet points will go into each cell block
- #16 What actually is the end-users’ problem, prior to use?Do you understand the problem?Is it an important problem?
- #17 Mad Lib: I’m trying to (insert end-users’ goal), but (insert end-users’ problem)
- #18 Mad Lib: I’m trying to (insert end-users’ goal), but (insert end-users’ problem)
- #19 Does the solution solve the problem completely?What are the important, “trigger” moments that need to occur for the solution to execute?
- #20 Does the solution solve the problem completely?What are the important, “trigger” moments that need to occur for the solution to execute?
- #21 What is good about your idea from the users’ perspective?What would a user say is great about your solution? (Do not repeat the feature list)If they are currently using something else, would they switch to your solution? Would they never go back to their previous solution?
- #22 What is good about your idea from the users’ perspective?What would a user say is great about your solution? (Do not repeat the feature list)If they are currently using something else, would they switch to your solution? Would they never go back to their previous solution?
- #23 What do you want to learn about this?Which components are you concerned about?Which components do you feel need further exploration?
- #24 What do you want to learn about this?Which components are you concerned about?Which components do you feel need further exploration?
- #25 Focus on the idea / concept, not the artwork
- #26 Focus on the idea / concept, not the artwork
- #27 Focus on the idea / concept, not the artwork
- #38 Focus on the idea / concept, not the artwork
- #39 Focus on the idea / concept, not the artwork