Ideas, Human Experience, & ROI

Ideas, Human Experience,
& ROI
Frank Garofalo
Principal Consultant, Garofalo Studios
@fgarofalo
Purdue Foundry Grounds
9-June-2017
© 2017 Garofalo Studios. 2

Innovative
Flow of
Ideas
Human
Element
& Human
Experience
Agile
friendly
example
flow of
techniques
Going
from Ideas
to
Crafting
Experiences
Additional
Resources

...it all comes down to 4 simple aspects.

People

PlacePeople

ProcessesPlacePeople

Processes PurposePlacePeople

…establishing a purpose to be a focal point for generating ideas
Processes PurposePlacePeople

Whatever
you’re
thinking...
THINK
BIGGER

Life is short,
build stuff
that Matters
~Jay Samit
Whatever
you’re
thinking...
THINK
BIGGER

Life is short,
build stuff
that Matters
~Jay Samit
Whatever
you’re
thinking...
THINK
BIGGER
Strive not to
be a success,
but rather to
be of value.
~Albert Einstein

Delivering Value

Delivering Value
Return
On
Investment
Business
Model
Ideas &
Brainstorm
Unique
Value
Proposition

Delivering Value
Return
On
Investment
Business
Model
Ideas &
Brainstorm
Unique
Value
Proposition
Agile / Lean
Incremental
progress
Proof of
Concept

Delivering Value
Target
Audience
Return
On
Investment
Business
Model
Ideas &
Brainstorm
Unique
Value
Proposition
Agile / Lean
Incremental
progress
Proof of
Concept

Any fool can know.
The point is to understand.
Albert Einstein

Innovative
Flow of
Ideas
Human
Element
& Human
Experience
Agile
friendly
example
flow of
techniques
Going
from Ideas
to
Crafting
Experiences
Additional
Resources

Knowing your target Audience

What are
their
Challenges?

What
worries
them?
What are
their
Challenges?

Is your
product
solving
their needs?
What
worries
them?
What are
their
Challenges?

Is your
product
solving
their needs?
What
worries
them?
What are
their
Challenges?
Is the
process to
achieve the
solution
easy or
complicated
?

If you think good design is expensive,
you should look at the cost of bad design.
Dr. Ralf Speth, CEO Jaguar

If you think good design is expensive,
you should look at the cost of bad design.
Dr. Ralf Speth, CEO Jaguar
…good design can be inexpensive, if you incorporate the target audience from the beginning

Innovative
Flow of
Ideas
Human
Element
& Human
Experience
Agile
friendly
example
flow of
techniques
Going
from Ideas
to
Crafting
Experiences
Additional
Resources

User Experience (ux)

User Experience (ux)
ISO 9241-210
is a person's perceptions and responses that result from
the use or anticipated use of a product, system or service.

Useful

Useful Usable

DelightfulUseful Usable

Golden
Loop

…an agile journey to discover the Golden Loop
Golden
Loop

Innovative
Flow of
Ideas
Human
Element
& Human
Experience
Agile
friendly
example
flow of
techniques
Going
from Ideas
to
Crafting
Experiences
Additional
Resources

Agile friendly example flow of
techniques
Experience
Journey
Hexagons
Problem
Solution
Benefit
UX
Storyboarding

techniques
Experience
Journey
Hexagons
Problem
Solution
Benefit
UX
Storyboarding

Experience Journey Hexagons
Goals
“Current state” circumstances Complications & implications
Key strengths & value propositions Key Target Audience
Engage with your target audience
Key Objectives &
Metrics to gauge success
Budget (costs & revenue)

© 2017 Garofalo Studios.
47

Individual or Group Activity
Individual Activity
Each person captures ideas on sticky
notes for each hexagon
Group Activity
Discuss with your group / team
Within each hexagon, move
similar ideas together (card sort)
Goal: for your breakout group to
achieve an understanding of a
common customer journey

techniques
Experience
Journey
Hexagons
Problem
Solution
Benefit
UX
Storyboarding

Problem Solution Benefit
Goals
Top 2 problems your
target audience is facing
3-key elements of your
product’s / service’s solution
Benefit does the target audience
receives after using your product
Aspects to be further
researched / investigated

Example

techniques
Experience
Journey
Hexagons
Problem
Solution
Benefit
UX
Storyboarding

UX Storyboarding
Goals
Visual depictions of the user scenarios,
workflows, & tasks
Storyboard could illustrate your
product’s Golden Loop

UX Storyboarding

UX Storyboarding
Each Scene
Can become a
Scrum
User Story

Example
UX Storyboarding

techniques
Experience
Journey
Hexagons
Problem
Solution
Benefit
UX
Storyboarding

Combining with Other Techniques

Combining with Other Techniques
Heuristic
Evaluation
Task flow
analysis
Design
studio
Cognitive
Walkthrough
Dot
Voting
Personas

Innovative
Flow of
Ideas
Human
Element
& Human
Experience
Agile
friendly
example
flow of
techniques
Going
from Ideas
to
Crafting
Experiences
Additional
Resources

Additional Resources
▪ 18F.gov - Method Cards https://methods.18f.gov
A collection of tools to bring human-centered design into your project.
▪ SmallBizMesh.com www.smallbizmesh.com
community resource for small business owners
▪ SignatureUX.com www.signatureux.com

Innovative
Flow of
Ideas
Human
Element
& Human
Experience
Agile
friendly
example
flow of
techniques
Going
from Ideas
to
Crafting
Experiences
Additional
Resources

Do the best you can until you know better.
Then, when you know better, do better.
Maya Angelou

@fgarofalo
@garofalostudios
Frank
Garofalo

Questions

garofalostudios.com

Ideas, Human Experience, & ROI

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