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Ideas, Human Experience, & ROI
- 1. Ideas, Human Experience,
& ROI
Frank Garofalo
Principal Consultant, Garofalo Studios
@fgarofalo
Purdue Foundry Grounds
9-June-2017
© 2017 Garofalo Studios. 2
- 2. © 2017 Garofalo Studios. 3
Innovative
Flow of
Ideas
Human
Element
& Human
Experience
Agile
friendly
example
flow of
techniques
Going
from Ideas
to
Crafting
Experiences
Additional
Resources
- 3. © 2017 Garofalo Studios. 4
Innovative
Flow of
Ideas
Human
Element
& Human
Experience
Agile
friendly
example
flow of
techniques
Going
from Ideas
to
Crafting
Experiences
Additional
Resources
- 9. © 2017 Garofalo Studios. 10
…establishing a purpose to be a focal point for generating ideas
Processes PurposePlacePeople
- 13. © 2017 Garofalo Studios. 14
Life is short,
build stuff
that Matters
~Jay Samit
Whatever
you’re
thinking...
THINK
BIGGER
- 14. © 2017 Garofalo Studios. 15
Life is short,
build stuff
that Matters
~Jay Samit
Whatever
you’re
thinking...
THINK
BIGGER
Strive not to
be a success,
but rather to
be of value.
~Albert Einstein
- 16. Delivering Value
© 2017 Garofalo Studios. 17
Return
On
Investment
Business
Model
Ideas &
Brainstorm
Unique
Value
Proposition
- 17. Delivering Value
© 2017 Garofalo Studios. 18
Return
On
Investment
Business
Model
Ideas &
Brainstorm
Unique
Value
Proposition
Agile / Lean
Incremental
progress
Proof of
Concept
- 18. Delivering Value
© 2017 Garofalo Studios. 19
Target
Audience
Return
On
Investment
Business
Model
Ideas &
Brainstorm
Unique
Value
Proposition
Agile / Lean
Incremental
progress
Proof of
Concept
- 19. © 2017 Garofalo Studios. 20
Any fool can know.
The point is to understand.
Albert Einstein
- 20. © 2017 Garofalo Studios. 21
Innovative
Flow of
Ideas
Human
Element
& Human
Experience
Agile
friendly
example
flow of
techniques
Going
from Ideas
to
Crafting
Experiences
Additional
Resources
- 23. Knowing your target Audience
© 2017 Garofalo Studios. 24
What
worries
them?
What are
their
Challenges?
- 24. Knowing your target Audience
© 2017 Garofalo Studios. 25
Is your
product
solving
their needs?
What
worries
them?
What are
their
Challenges?
- 25. Knowing your target Audience
© 2017 Garofalo Studios. 26
Is your
product
solving
their needs?
What
worries
them?
What are
their
Challenges?
Is the
process to
achieve the
solution
easy or
complicated
?
- 26. © 2017 Garofalo Studios. 27
If you think good design is expensive,
you should look at the cost of bad design.
Dr. Ralf Speth, CEO Jaguar
- 27. © 2017 Garofalo Studios. 28
If you think good design is expensive,
you should look at the cost of bad design.
Dr. Ralf Speth, CEO Jaguar
…good design can be inexpensive, if you incorporate the target audience from the beginning
- 28. © 2017 Garofalo Studios. 29
Innovative
Flow of
Ideas
Human
Element
& Human
Experience
Agile
friendly
example
flow of
techniques
Going
from Ideas
to
Crafting
Experiences
Additional
Resources
- 30. © 2017 Garofalo Studios. 31
User Experience (ux)
ISO 9241-210
is a person's perceptions and responses that result from
the use or anticipated use of a product, system or service.
- 38. © 2017 Garofalo Studios. 39
…an agile journey to discover the Golden Loop
Golden
Loop
- 39. © 2017 Garofalo Studios. 40
Innovative
Flow of
Ideas
Human
Element
& Human
Experience
Agile
friendly
example
flow of
techniques
Going
from Ideas
to
Crafting
Experiences
Additional
Resources
- 40. Agile friendly example flow of
techniques
© 2017 Garofalo Studios. 41
Experience
Journey
Hexagons
Problem
Solution
Benefit
UX
Storyboarding
- 41. Agile friendly example flow of
techniques
© 2017 Garofalo Studios. 42
Experience
Journey
Hexagons
Problem
Solution
Benefit
UX
Storyboarding
- 42. Experience Journey Hexagons
© 2017 Garofalo Studios. 43
Goals
“Current state” circumstances Complications & implications
Key strengths & value propositions Key Target Audience
Engage with your target audience
Key Objectives &
Metrics to gauge success
Budget (costs & revenue)
- 49. Experience Journey Hexagons
© 2017 Garofalo Studios. 50
Individual or Group Activity
Individual Activity
Each person captures ideas on sticky
notes for each hexagon
Group Activity
Discuss with your group / team
Within each hexagon, move
similar ideas together (card sort)
Goal: for your breakout group to
achieve an understanding of a
common customer journey
- 50. Agile friendly example flow of
techniques
© 2017 Garofalo Studios. 51
Experience
Journey
Hexagons
Problem
Solution
Benefit
UX
Storyboarding
- 51. Problem Solution Benefit
© 2017 Garofalo Studios. 52
Goals
Top 2 problems your
target audience is facing
3-key elements of your
product’s / service’s solution
Benefit does the target audience
receives after using your product
Aspects to be further
researched / investigated
- 59. Agile friendly example flow of
techniques
© 2017 Garofalo Studios. 60
Experience
Journey
Hexagons
Problem
Solution
Benefit
UX
Storyboarding
- 60. UX Storyboarding
© 2017 Garofalo Studios. 61
Goals
Visual depictions of the user scenarios,
workflows, & tasks
Storyboard could illustrate your
product’s Golden Loop
- 65. Agile friendly example flow of
techniques
© 2017 Garofalo Studios. 66
Experience
Journey
Hexagons
Problem
Solution
Benefit
UX
Storyboarding
- 67. Combining with Other Techniques
© 2017 Garofalo Studios. 68
Heuristic
Evaluation
Task flow
analysis
Design
studio
Cognitive
Walkthrough
Dot
Voting
Personas
- 68. © 2017 Garofalo Studios. 69
Innovative
Flow of
Ideas
Human
Element
& Human
Experience
Agile
friendly
example
flow of
techniques
Going
from Ideas
to
Crafting
Experiences
Additional
Resources
- 69. Additional Resources
© 2017 Garofalo Studios. 70
▪ 18F.gov - Method Cards https://methods.18f.gov
A collection of tools to bring human-centered design into your project.
▪ SmallBizMesh.com www.smallbizmesh.com
community resource for small business owners
▪ SignatureUX.com www.signatureux.com
- 70. © 2017 Garofalo Studios. 71
Innovative
Flow of
Ideas
Human
Element
& Human
Experience
Agile
friendly
example
flow of
techniques
Going
from Ideas
to
Crafting
Experiences
Additional
Resources
- 71. © 2017 Garofalo Studios. 72
Do the best you can until you know better.
Then, when you know better, do better.
Maya Angelou