Slides about the User Experience (UX) & User Interface (UI) Hub, User Experience (UX) & User Interface (UI) Exchange, and Interactive / Usability Research Lab at the 2016 Esri User Conference
DevSummit 2016 PreSummit Workshop: Getting to Know Your Users (Part 2 of 2)Frank Garofalo
(Part 2 of 2; Afternoon slides) DevSummit 2016 PreSummit Workshop: Getting to Know Your Users, An Introduction into User Experience; Co-Presented with Heath Meyette; Presentation content contributions from Shari Little, Mitch Cox, Richard Caballero, Qun Hui, Brian Rosenberg and other team members.
There are common questions at the beginning of a project such as who, what, where, when, and why. From a strategic perspective, one question might be: "How does this project align to the organization's mission and vision?" Another might be: "What are the goals for determining if users / customers are successfully using the system?" This interactive workshop will walk through the process of drafting a UX Strategy OneSheet document and the variety of benefits it can provide. This workshop is based on a presentation given at SXSW Interactive 2011 by Robert Hoekman, Jr.
Excelling in the User Experience Economy of Today and TomorrowUserZoom
User Experience is a fast-paced, dynamic, and multi-faceted field. How do you keep up on everything that’s important to your organization, let alone get ahead of the industry curve?
Dean Barker will look at the convergence of and predictions for emerging and likely trends in technology and the UX/Usability field. He’ll discuss what it means for User Experience professionals and the best focus for our careers in the near future.
DevSummit 2016 PreSummit Workshop: Getting to Know Your Users (Part 2 of 2)Frank Garofalo
(Part 2 of 2; Afternoon slides) DevSummit 2016 PreSummit Workshop: Getting to Know Your Users, An Introduction into User Experience; Co-Presented with Heath Meyette; Presentation content contributions from Shari Little, Mitch Cox, Richard Caballero, Qun Hui, Brian Rosenberg and other team members.
There are common questions at the beginning of a project such as who, what, where, when, and why. From a strategic perspective, one question might be: "How does this project align to the organization's mission and vision?" Another might be: "What are the goals for determining if users / customers are successfully using the system?" This interactive workshop will walk through the process of drafting a UX Strategy OneSheet document and the variety of benefits it can provide. This workshop is based on a presentation given at SXSW Interactive 2011 by Robert Hoekman, Jr.
Excelling in the User Experience Economy of Today and TomorrowUserZoom
User Experience is a fast-paced, dynamic, and multi-faceted field. How do you keep up on everything that’s important to your organization, let alone get ahead of the industry curve?
Dean Barker will look at the convergence of and predictions for emerging and likely trends in technology and the UX/Usability field. He’ll discuss what it means for User Experience professionals and the best focus for our careers in the near future.
This workshop/presentation by Shannah Segal covered of 7 important elements to responsive design. Specifically, what is responsive design, why is it important, and how do you need to approach this sometimes complex project.
These slides were used during a workshop on Usability Testing - an intro.
We covered the following topics:
1) What is user experience?
2) Why is usability important
3) How do we evaluate usability?
Ian Franklin from IdeaSmiths discussing fitting Usability Labs into Agile sprints.
Traditionally, usability labs took a long time to organise; often just a usability bug hunt and resulted in a lengthy report of recommendations that no one read and took weeks to produce.
This talk covers how to adapt the usability lab to include discovery and co-creation, yet still record results rigorously while completing analysis and reporting within a couple of days.
It also covers how to counter the common objections to user feedback (“its only 5 users”, “it’s just anecdotes”) and how to use the lab to get stakeholders on side.
UX Designer's Toolkit - to design a better worldRachel Liu
Presented at the Creative Meetup: http://www.meetup.com/Creative-Class/events/162137382/ on 9th April 2014.
A UX Designer's Toolkit to design a better world with case studies of good and bad websites/apps as well as interactive exercises to understand the Lean UX process
Day 2 slides from a two-day workshop on UX Foundations by Meg Kurdziolek and Karen Tang. Day 2 covered research methods that can be used throughout the design process to evaluate and validate design.
Measuring Visual Attentiveness: Eye Tracking on Wearable DevicesUXPA International
An exciting array of new wearable devices are available to consumers, but very few have proven to be useful enough to become a staple of our daily lives. User experience researchers have been able to collect lots of data about usage habits through diary studies and run usability tests to understand if users can use these devices. While informative, these methods are unable to capture the subtle, yet critical behavior of visual attentiveness.
The untapped value of eye tracking for wearables is not necessarily what they are looking at on the device, it is how frequently and how long they spend looking at it. Attendees will learn why visual attentiveness is a key metric to understand the usefulness and usability of wearables.
Remote Fieldwork: How observational studies elevated usability at AutoTrader.comEmily Schroeder
While traditional task-based usability research provides invaluable insights, sometimes expanding your practice to include additional methodologies allows usability to have greater influence in an organization. In this session, you will learn how adding remote observational studies enabled the team at AutoTrader.com to become more involved in projects from the beginning.
Content Strategy and Product Management (in science education)Roger Hart
Presentation from Content Strategy Applied 2017
When your product is mostly content, product management looks a lot like content strategy. The Royal Society of Chemistry is an academic publisher, and a major provider of educational resources for schools and teachers. So that's certainly true here. Having worked in content strategy and product management, and now helping the RSC develop its product management function, I'll talk about how the disciplines interact.
We'll cover:
- What makes a good strategy, and what it means to be a product
- Innovation, roadmapping, and thinking about services
- Measurement and value when your goals are both charitable and commercial
Introduction to usability and usability testing as a discipline, followed by how to do guerilla usability testing. Presented at Duke Tech Expo April 13, 2018 with co-author Lauren Hirsh, with content from a prior collaborative presentation of hers.
This workshop/presentation by Shannah Segal covered of 7 important elements to responsive design. Specifically, what is responsive design, why is it important, and how do you need to approach this sometimes complex project.
These slides were used during a workshop on Usability Testing - an intro.
We covered the following topics:
1) What is user experience?
2) Why is usability important
3) How do we evaluate usability?
Ian Franklin from IdeaSmiths discussing fitting Usability Labs into Agile sprints.
Traditionally, usability labs took a long time to organise; often just a usability bug hunt and resulted in a lengthy report of recommendations that no one read and took weeks to produce.
This talk covers how to adapt the usability lab to include discovery and co-creation, yet still record results rigorously while completing analysis and reporting within a couple of days.
It also covers how to counter the common objections to user feedback (“its only 5 users”, “it’s just anecdotes”) and how to use the lab to get stakeholders on side.
UX Designer's Toolkit - to design a better worldRachel Liu
Presented at the Creative Meetup: http://www.meetup.com/Creative-Class/events/162137382/ on 9th April 2014.
A UX Designer's Toolkit to design a better world with case studies of good and bad websites/apps as well as interactive exercises to understand the Lean UX process
Day 2 slides from a two-day workshop on UX Foundations by Meg Kurdziolek and Karen Tang. Day 2 covered research methods that can be used throughout the design process to evaluate and validate design.
Measuring Visual Attentiveness: Eye Tracking on Wearable DevicesUXPA International
An exciting array of new wearable devices are available to consumers, but very few have proven to be useful enough to become a staple of our daily lives. User experience researchers have been able to collect lots of data about usage habits through diary studies and run usability tests to understand if users can use these devices. While informative, these methods are unable to capture the subtle, yet critical behavior of visual attentiveness.
The untapped value of eye tracking for wearables is not necessarily what they are looking at on the device, it is how frequently and how long they spend looking at it. Attendees will learn why visual attentiveness is a key metric to understand the usefulness and usability of wearables.
Remote Fieldwork: How observational studies elevated usability at AutoTrader.comEmily Schroeder
While traditional task-based usability research provides invaluable insights, sometimes expanding your practice to include additional methodologies allows usability to have greater influence in an organization. In this session, you will learn how adding remote observational studies enabled the team at AutoTrader.com to become more involved in projects from the beginning.
Content Strategy and Product Management (in science education)Roger Hart
Presentation from Content Strategy Applied 2017
When your product is mostly content, product management looks a lot like content strategy. The Royal Society of Chemistry is an academic publisher, and a major provider of educational resources for schools and teachers. So that's certainly true here. Having worked in content strategy and product management, and now helping the RSC develop its product management function, I'll talk about how the disciplines interact.
We'll cover:
- What makes a good strategy, and what it means to be a product
- Innovation, roadmapping, and thinking about services
- Measurement and value when your goals are both charitable and commercial
Introduction to usability and usability testing as a discipline, followed by how to do guerilla usability testing. Presented at Duke Tech Expo April 13, 2018 with co-author Lauren Hirsh, with content from a prior collaborative presentation of hers.
Presented by Jayson Ward and Frank Garofalo as a Demo Theater at the Esri DevSummit 2013. Presenting Virtual Port, a web-based application for the Port of Long Beach, built using ArcGIS API for Javascript.
Selected code snippets: https://github.com/fgarofalo10/jquery-dojo-sandbox
DevSummit 2016 PreSummit Workshop: Getting to Know Your Users (Part 1 of 2)Frank Garofalo
(Part 1 of 2; Morning slides) DevSummit 2016 PreSummit Workshop: Getting to Know Your Users, An Introduction into User Experience; Co-Presented with Heath Meyette; Presentation content contributions from Shari Little, Mitch Cox, Richard Caballero, Qun Hui, Brian Rosenberg and other team members.
The Power of Layering Multiple Interactive Data SetsFrank Garofalo
Presentation for the World Information Architecture Day (World IA Day) - Los Angeles
http://worldiaday.org/locations/los-angeles-ca-united-states/#talk-The-Power-of-Layering-Multiple-Interactive-Data-Sets
Frank discusses the difference between data and information - raw verses digested. How do we discover, communicate and analyze data to make decisions? How do we take data from print-based to an interface/app and how can we help people interact with the data to ask more questions and draw important conclusions?
These slides are from a series of presentations during Esri Ireland's "ArcGIS - The Platform Story" Road Shows that took place in Belfast and Dublin in March 2014.
The evolution of ArcGIS to the geospatial platform it is today is bringing about transformational change to organisations by helping to break down the barriers between workflows, processes departments, and disciplines. Sharing data and collaboration using geographic information have now become much quicker and simpler.
Hear from our CTO & Esri Evangelist Eamonn Doyle on how customers are using the Esri Platform in their organisations and Esri's plans for the future of the platform.
An intro to what people (and myself) think UX is. Also who is "doing" UX and how you can do it better. Originally presented at Product Camp Nashville - Sep 2018
UX is omnipresent nowadays and will grow more and more the tool of innovation. Companies are becoming aware of the vitality of adopting this technology from the start. The Importance of UX is a presentation of how we as a UX Design Team implement UX in projects.
A high level broad stroke intro to User eXperience, starting with a survey, a dash of my own thoughts, some thoughts from Mike Rapp, and some samples and resources. Also some slides from a presentation I did for Great American Teach in in 2014 to 3rd and 5th graders.
UI/UX Designer in the year 2020 | Developers Day Nov.19Lena Lekkou
What it's like to be a designer in the current year, what difficulties we all face and what soft skills everyone should invest in the following years so that they become future-proof in their discipline.
Ladies that UX - CPH
We had our #2 meetup Wednesday, January 11th where we dived into the question "What the F*** is UX" and the different roles of the UX Designer.
The entire thing is always in a state of flux because the field of technology and people is always changing.
So look at this more as guidelines than something that's set in stone!
We want to thank Momondo for hosting us and their wonderful UX ladies to share insights into their work!
#LTUXCPH #CPHFTW
User Experience Design: The Past, The Present, The FutureCharbel Zeaiter
In our mostly true exploration of the history of UX and the current space we're in, we look to how UX Designers will be called upon in the future to create experiences that matter.
UPA 2010 Munich & UX Camp Europe - OverviewRanjeet Tayi
I have attended UPA 2010 Conference at Munich, Germany and UX Camp at Berlin. This presentation gives an overview of both the conferences topics, talks and i have illustrated all my learnings and takeaways!
~Ranjeet Kumar Tayi
First lecture from the MHIT 603 masters course at the University of Canterbury. The course teaches about Design and Prototyping of Interactive Experiences. This lecture provides an introduction to Interaction Design. Taught by Mark Billinghurst, July 14th 2014
UX principles at Marketing Week Live London 2014Cyber-Duck
User Experience (UX) principles for marketing team as presented by Danny Bluestone at Marketing Week Live 2014 in London. The presentation touches on the importance of UX and how it has to be engrained into an organisation's culture as opposed to being a bolt-on.
UX for start-ups, presented to start-ups in Wayra, LondonKarl Saynor
What is UX? Should start-ups care? How can start-ups get going with UX? Top 10 UX tips for start-ups. A presentation given to a group of funded start-ups participating in Telefonica's incubator programme, Wayra.
Shilpa Lewis UX Professional Samples of UX artifacts produced across the span of 15+ years in the field of UX, work reflects a balance in skills between Interaction Design & User Research (methodologies ranging from Contextual Inquiry to controlled usability studies - both on-site and remote). I offer rapid prototyping, with iterative user research, within a User Centered Agile Process.
Resident Engagement Focus to Increasing Productivity and Efficiency - ACUHO-I...Frank Garofalo
Association of College and University Housing Officers - International (ACUHO-I) 2019 Toronto: Session - Corporate Connection, titled: "Resident Engagement Focus to Increasing Productivity and Efficiency" Monday, June 24, 2019; Education Session 6 (Corporate Connection). Co-presented by Frank Garofalo and Bob Brophy
San Diego Startup Week 2019 Idea Track Lightning Talk Wed May 29Frank Garofalo
San Diego Startup Week 2019 Idea Track Lightning Talk Wed May 29, to promote Toolkit Workshop: Learn Methods and Techniques for Understanding your Target Audience
Infuse Your Organization with Design-Thinking. Garofalo UX offers a series of web-based, self-guided training courses about user experience and user-centered design.
Presented at San Diego Startup Week 2018. This hands-on workshop will explore techniques for generating and evaluating ideas, including methods that work both for both individuals and small teams. Workshop will include: (1) Identifying and forming consensus on key target audiences; (2) Generating ideas to prioritizing capabilities for new solutions and the related benefits; and, (3) Specifying key objectives to measure and gauge for success.
Garofalo UX, a professional service from Garofalo Enterprises, Inc., is a user experience (ux) strategy and creative problem-solving consulting agency that works with organizations to create engaging and innovative experiences
Purdue GIS Day 2015 Keynote - It's All About the JourneyFrank Garofalo
"It's All About the Journey… From Brainstorming to Canvas, From Map to App" - Purdue GIS Day 2015 Keynote Presentation by Frank Garofalo (Esri, Manager, Interactive)
An ideation workshop, facilitated by Frank Garofalo; as part of the 2015 Purdue GIS Day event.
This slide deck is based upon the work of Frank Garofalo, members of the Esri Interactive team, and other colleagues at Esri.
Slides from the 2015 User Experience (UX) & User Interface (UI) Exchange. The event included a variety of presentations and hands-on activities, in addition to networking opportunities with other industry professionals, all focused on user experience, user interface / visual design, icon design, interaction design, information architecture, and usability research. Co-Hosted by Esri (www.esri.com) and San Diego Experience Design group (www.meetup.com/s-d-x-d/)
For more details, visit: http://esriurl.com/uxuiexchange2015
Brainstorming in an Agile World (Esri DevSummit 2015)Frank Garofalo
A presentation at the UX & UI Summit, part of the 2015 Esri Developer Summit, discussing brainstorming techniques for agile/scrum lifecycles: 1) Pitch & Critique method, 2) 6-8-5 Ideation method, and 3) Design Studio sessions method.
Kick-off for the User Experience (UX) & User Interface (UI) Summit: Developme...Frank Garofalo
Presentation at the User Experience (UX) & User Interface (UI) Summit, a mini event within the 2014 Esri International Developer Summit, by Frank Garofalo & Mark Harrower. Topics covered:
1) the 2013 DevSummit with the keynote address by Jared Spool, Anatomy of a Design Decision
2) looking ahead at the Esri International User Conference 2014, planning a UX & UI Summit on July 17th
3) high-level vision for the User Experience (UX) & User Interface (UI) Summit
4) Aspects of Design
5) An overview of the afternoon's activities: Lightning Talks & Informal Discussion Topics
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
12. Tuesday, June 28th
Event Activities and Schedule
9:00 am – 6:00 pm Ask a UX & UI Expert
9:30 am–10:30 am Visualizing Ideas with Wireframes: Andy Eveland
10:45 am–11:00 am Smart Mapping in 3D - Design Decisions: Janet Baresel
11:00 am–11:15 am Design in the Real World: Erich Rainville
11:30 am–12:30 pm DIY Usability Research: Whitney Kotlewski
12:45 pm–1:00 pm Words as Interface: David Dodge
1:00 pm–1:15 pm Animating the Web: Daniel Lewis, Sean Olson
1:30 pm–2:30 pm Iterating Ideas Through Prototypes: Yash Gupta
2:45 pm–3:00 pm Designing Beautiful Web Apps with JS API 4.0 for JavaScript Widgets:
Alan Sangma
3:00 pm–3:15 pm Delighting Users Through Animation: David Dodge, Chris Ferenci
3:30 pm–4:30 pm Collaborative Brainstorming: Matt Palmer
4:45 pm–5:45 pm Creating Effective Personas: Tao Zhang
Ask a UX & UI ExpertLightning TalkWorkshop
13. Wednesday, June 29th
Event Activities and Schedule
9:00 am – 6:00 pm Ask a UX & UI Expert
9:30 am–10:30 am Mapping Your Customers' Journey: Brian Rosenberg
10:45 am–11:00 am UX in an Agile World: Shari Little
11:00 am–11:15 am ROI + Brainstorming: Frank Garofalo
11:30 am–12:30 pm Visualizing Ideas with Wireframes: Andy Eveland
12:45 pm–1:00 pm Revamping Your App-Case Study: Operations Dashboard for ArcGIS:
Julio Ochoa, David Nyenhuis
1:00 pm–1:15 pm Effective Web Design - How to Apply UX & UI Principles to Your Website:
Whitney Kotlewski, Bryan Stifle
1:30 pm–2:30 pm DIY Usability Research: Tao Zhang
2:45 pm–3:00 pm UX & UI Tips for Your Map Apps: Alan Sangma, Al Laframboise
3:00 pm–3:15 pm Designing GIS Interfaces for Mobile: Chris Ferenci
3:30 pm–4:30 pm Iterating Ideas Through Prototypes: Qun Hui
4:45 pm–5:45 pm Collaborative Brainstorming: Matt Palmer
Ask a UX & UI ExpertLightning TalkWorkshop
14. Thursday, June 30th
Event Activities and Schedule
9:00 am – 1:30 pm Ask a UX & UI Expert
9:30 am–10:30 am Creating Effective Personas: Alan Sangma
10:45 am–11:15 am Adding Material Design to Your Apps: Will Crick
11:30 am–12:30 pm Mapping Your Customers' Journey: Brian Rosenberg
12:45 pm–1:15 pm Cartographic Design Thinking: Ken Field
Ask a UX & UI ExpertLightning TalkWorkshop
22. Attendance is FREE
Register at: esriurl.com/uxuiexchange
WEDNESDAY, JUNE 29TH
6:00 PM–8:30 PM
SOUTH TOWER, LEVEL 3, SALON F & G
SAN DIEGO MARRIOTT MARQUIS & MARINA
24. Hands-on Brainstorming Activity:
(each breakout group to choose 1 theme)
A. Urban Way-finding
B. Environmental-Friendly Neighborhoods
C. Connected Neighborhoods
25. Hands-on Brainstorming Activity:
• Split into Breakout Groups 5 minutes
• Initial ideation & Brainstorming 20 minutes
(select 1 of the 3 topics)
• Designs for App interface & experience 25 minutes
(web-based, native-based, or combination)
• Prep-materials for Group Presentations 5 minutes
• Group Presentations 20 minutes
#uxuiexchange