San Diego Startup Week 2019 Idea Track Lightning Talk Wed May 29, to promote Toolkit Workshop: Learn Methods and Techniques for Understanding your Target Audience

1. @SDStartupWeek
© 2019 Garofalo UX

2. #IdeaTrack
© 2019 Garofalo UX

3. Toolkit
Workshop to Learn Methods and Techniques
for Understanding your Target Audience
@SDStartupWeek #IdeaTrack© 2019 Garofalo UX

4. Frank Garofalo
Principal Consultant & Founder
Garofalo UX & ResLife Portal
@SDStartupWeek #IdeaTrack© 2019 Garofalo UX

5. Methods and Techniques for
Understanding your Target Audience
Toolkit Workshop
Today at 3:00 p.m.
Location: Room 8
2019 San Diego Startup Week
29-May-2019
© 2019 Garofalo UX

6. © 2019 Garofalo UX
Identifying and
forming consensus on
key target audiences

7. © 2019 Garofalo UX
Identifying and
forming consensus on
key target audiences
Generating ideas
to prioritizing
capabilities for new
solutions and the
related benefits

8. © 2019 Garofalo UX
Identifying and
forming consensus on
key target audiences
Generating ideas
to prioritizing
capabilities for new
solutions and the
related benefits
Specifying key
objectives to
measure and gauge
for success.

9. © 2019 Garofalo UX
…idea generation

10. © 2019 Garofalo UX

11. © 2019 Garofalo UX
Fortune
50
companies
EPA USDA
Utility
companies
Dept. of
Homeland
Security
Bill &
Melinda Gates
Foundation
tech
startups

12. © 2018 Garofalo UX

13. © 2018 Garofalo UX

14. © 2019 Garofalo UX
…ready to get started?

15. Sampling
© 2019 Garofalo UX

16. Sampling
▪ Setting the Frame
▪ Experience Journey Hexagons
▪ Target Audience / Personas
▪ Empathy Mapping
▪ Journey Mapping
▪ Big Idea Generation
▪ Feasibility & Desirability
▪ Storyboarding
© 2019 Garofalo UX

17. Sampling
▪ Setting the Frame
▪ Experience Journey Hexagons
▪ Target Audience / Personas
▪ Empathy Mapping
▪ Journey Mapping
▪ Big Idea Generation
▪ Feasibility & Desirability
▪ Storyboarding
© 2019 Garofalo UX
…disclaimer

18. © 2019 Garofalo UX
…closing

19. Methods and Techniques for
Understanding your Target Audience
Toolkit Workshop
Today at 3:00 p.m.
Location: Room 8
2019 San Diego Startup Week
29-May-2019
© 2019 Garofalo UX

20. Thank you
© 2019 Garofalo UX

21. garofaloux.com/training
SDSW2019
(limited-offer discount code)
© 2019 Garofalo UX

22. © 2019 Garofalo UX
Frank
Garofalo
@fgarofalo
@garofaloux
frank@garofalo.co
Questions

23. © 2019 Garofalo UX
Frank
Garofalo
@fgarofalo
@garofaloux
frank@garofalo.co
Questions
rate this session in the Whova app
garofaloux.com/sdsw
garofaloux.com/training
uxsubscription.com

24. garofaloux.com
© 2019 Garofalo UX

25. Thank You 2019 Sponsors!