Caleb Wilcox created a business card and promotional poster for the Yorkshire Wildlife Trust over the course of a week. Each day he focused on different production elements: choosing a background color, refining the logo, adding scenic elements like hills and flowers, and incorporating text. Throughout the process, Caleb used tools in Photoshop like the bucket, eraser, pencil, and text tools to carefully add details that would appeal to audiences and support the client's goal of promoting wildlife spaces. By the end of the week, Caleb had pieced all the elements together into a cohesive design for both the business card and poster.

1. Devolvement diaries- Client
project
Caleb Wilcox

2. Day 1-Production
• Today has seen the first day of production for me on my
client brief, which meant to be creating the first stages of
my production for the business card and promotional
poster. I made the decision to start of with my business
card as I thought that it would be the quickest to make
first, so therefore I can leave the bigger ‘promotional
poster’ to last. The first stage of my production was more
based around chasing a color for the background of my
production which I took a small amount of time to chose as
I wanted it to be something that I would be happy with as
it seen to be something that I need to be happy with, as it
is my production work. Once I had got that sorted I moved
onto getting the logo for ‘YWT’ sorted and placed into a the
Photoshop document, there were a few areas that I had to
tidy up as when I placed the image into the document I
found that there was some white areas around the logo
and some small areas that I thought I needed to tidy up so
that the logo looked neat rather then out of place/messy,
this took quite a while to do but once I had got it done it
looked much better. From todays work In m production the
main tools of which I have used are the bucket tool to
create the color for my background, the next main tool of
which I used was more the idea of the/an eraser tool, I
made use of this to remove any excess areas of which I felt
weren’t necessary to have in my production, especially
when it came to still having white background parts from
the logo of which I have used. The next stage of my
production for me is to get on with adding features/text to
my business card and once that is done be moving onto my
promotional poster.

3. Day 2-Production
• Today I have carried on with my production work
for my business card for the ‘ Yorkshire wildlife
trust’, I feel that today on a whole I have made
some form of good progress with my production
having got on with new aspects of the visuals for
my production, these include the sky and bird
feature placed behind the ‘YWT’ logo along with
starting to work on the design for the hill/country
greenery scenery of which I have planned to place
in my production, especially more aimed at the
business card . I feel that the next stage for me is to
be getting on with the hill/grass scenery and be
working on adding in small but worthwhile details
to it so that it will appear more appealing towards
people, more importantly the viewer. The most
frequently used tool of which I have used today has
been the pencil tool to mark out outlines for the
grass/hill scenery, I decided to use this tool to do
this as I felt that it would be more precise and
accurate to use then the brush tool , if I used the
brush tool then I feel that the first outline I created
would have seen to be to messy looking and I
would of just had to re-create it again, hence me
chosing to use the pencil tool. Overall today I
believe that I have worked well with my production
and have managed to make some good progress
with my production

4. Day 3-Production
• Today I have focused on adding in the
small but important features to the
grass/hill scenery that is on my business
card, I feel that this was important to
include because it makes my work look
just that bit more detailed and also shows
that I have tried to go that extra mile to
reach out to my target audience, not only
this but I feel that it also helps to to aim
towards the brief from my client ‘more
wildlife space’, so seeing wildlife
space/scenery on the business card would
maybe make people see that they need to
help protest for more wildlife space. The
Main tool of which I have used for the
creation of this was then pencil tool so I
could get accurate sketches/drawings
rather than it looking messy/un-tidy. The
next stage of my production for me is to
carry on doing this until I find myself
happy that I have added enough detail
into it and making sure that it looks good.
Once I have finished this I will need to be
moving on with adding in the text areas to
my business card, inparticually the ones
that give contact information and the
message ‘we need more wildlife
space’/’help us get more wildlife space’.
This screen grab of my production so far clearly isn't
one where this stage of my production is complete as
you can see only a certain area of it has been
completed, much more detail is needed to be added
to it, which will be done on my next day of
production and will be able to seen in the next
development diary slide.

5. Day 4-Production
• Today I have been more focused with my work around
adding in small details/features to my production, these
include the idea of adding in darker shades of grass,
small flowers and finally making a start on adding in
roses to the background of the grass hill/scenery. The
first thing of which I did was work on adding in the
darker shades of grass into the hill to give the hill more
contrast/appeal to the hill which I thought would be
good as it might help to appeal to the audience more.
The main tool of which I used for this was the paint
tool, I found that this tool would be more effective to
use as I feel that you have a bit more freeway when
adding this area in so it looks like it blends in better
with the lighter color hills. When it came to adding in
the flowers and roses to the grass/hill scenery I made
the decision to use the pencil tool as I saw this tool to
be much more accurate as I was able to add them into
the areas of which I wanted to ad them in to, again I did
the same when it came to adding in the roses onto the
hill scenery. On a whole I believe that I am getting on
well with my production and I am happy with the
processes of which I have been getting on with and at
the end of this I hope that I will be happy with my
production and get it all finished on time.

6. Day 5
• Today I feel that I have got on much better with
my production work and have managed to work
more on piecing my work together into one
which I found to be an important stage in my
production, the main idea for this is to see how
my production looks with everything being
together(towards a final state). I also have
worked on adding in the text areas to my
production, which I personally think to be one of
the more important stages that needs to be
added to my production, especially with it being
a business card, these text parts were seen to be
more the text parts that make the
viewer/audience to be aware of what the product
is based around. The main tool of which I used to
create the text areas for my production was
simply the use of the text tool in my Photoshop
document, I also worked on adding in some
features to the text as I thought that it helped to
make the text stand out to the
background/surrounding area which I see to be a
good thing as it will help the audience to
understand what the product is about. For the
colour of the font I simply chose colors from the
colour chart/wheel on Photoshop.

7. Day 6

8. Day 7