The client evaluation document provides details about the planning and production process for rebranding a local heritage roofing company. Key points include: - Extensive research was conducted on the client, target audience, and similar companies to inform planning colors, fonts, logo design, and website content. - Early production of logo concepts helped guide the design of uniforms, business cards, and website around a consistent brand identity. - Website production involved editing images to portray a warm, natural aesthetic and incorporating client feedback. - While planning and research informed the design process well, time management and scheduling could have been improved, and additional ideas generated to fill time more efficiently. - Upon reflection, the final

1. Client Evaluation
By Louis Harman

2. Research
• My client project has been to rebrand a local heritage roofing company, so I first began by looking more into my client, what they do, how they present
them self and what specific styles or qualities the company follows.
• Once I had an idea of what the company were about I began researching into the type of customers and target audience they follow, and breaking down
how they can appeal to this or what the audience may be looking for and what peaks there interests. The key aspects I broke down for the target audience
were age and gender, geodemographic, socio-economic status, Lifestyle or psychographics and then whether the company are a mainstream or niche
company. After completing my research I put together a brief customer profile listing more specific aspects of a typical customer for the company.
• The research I did was very helpful through out the project, as it gave me a general idea of whom may be viewing my work and how I should present and
sell the service. But also gave me an idea of what existing companies share similar audiences or similar aspects as a business, but I also looked into these
companies when researching the audience.
• the national trust was a company who I looked into quite a bit throughout the project, particularly with the research. The national trust share some major
qualities with my client and they have done work alongside the foundation, due to this I spent a lot of time looking at there website and also there
demographics.
• When building a profile for the customer I also tried to include aspects that were necessary to my client such as customers typically owning listed buildings,
and interests in the history of Yorkshire and its restoration, a selling point ,my client takes pride in.
This is the customer profile I built after I completed
the research, I built it based on what I have learnt
whilst making the research PowerPoint.
The profile wans’t as useful as the rest of my
PowerPoint, I believe I could have developed it
more and added a secondary audience.

3. Research
• Taking part in research is to help me further on in the process, it has shown me how and who I am selling the service the client has to offer to.
When I started the initial plans for the project having the research I had done was very useful as it showed me what other business to
compare my work to and what key aspects existing companies share as selling points and necessities. The customer profile I created gave me
an idea on certain topics or images that these customers find appealing such as the natural colours and photography showing of the work and
the buildings.
• Through the project I spent the whole time with a vision of what type of fonts colours and the professional and simple layout I went for, this
was once I had broke down in the research the customer and the similar clients styles.
• When researching for my client my main outcome was to find out there specific target audience, however the research also allowed me to
start building an idea on the styles they are looking for. Looking at similar projects such as national trust gave me more of a view on how these
types of companies present them selves, using natural colours and lots of simple block shapes in the logos and serif fonts with a traditional
look.
• Although my research was very useful there are certain things I didn't’t like and would change or do more of if I had a second chance. I believe
that I spent to much time on the customer repeating certain points I already had quite clear in my head, if I could do t again i would try and do
more research on my client his self looking through previous work and even talking to them about the image they have built and why. This
would give me more of a understanding on exactly what the client likes rather then making a website based of similar ones and a target
audience which although specific still is rather broad.
• I also would go back and spend more time actually making the customer profile page, this is because I did use my research as reference for
idea a lot but never really looked at the customer page. I believe if I was to spend more time going into detail and showing two types of the
customers I would have had a better understanding again of a more specific style.
The image on the left is the national
trust home page and the right is my
own home page, I used the national
trust as a big part of the research.
It was the starting point for my own
website giving me inspiration as the
closest existing company.

4. Planning
• The planning for my client project turned out quite well when It came to looking at colors, fonts and styles, however the first step we took brainstorming various
ideas for the project was much more difficult. I found it hard to come up with loads of variety in my ideas that I brainstormed, this was because my clients business
is something you could call a necessity and the things I was going to make were already quite clear, a website, business card and uniforms.
• Although I came across this problem, I decided to make 2 mind maps brainstorming words and things that generally may be associated with my client. Doing this
helped me understand what style I can use ,but also gave me ideas for what certain images I should use, such as making the logo associated with nature or the
work but using a simple block style like that of the national trust.
• I also made a mind map going into more detail on the website and other aspects I will be creating, allowing me to have more of a visual idea of what I was making
when it came to the production side of the project.
• After completing the idea brainstorming for the project we began to develop the ideas more, choosing various colors schemes I can use and fonts which will fit the
project.
• I made a page showing a variety of colors I could use and fonts which I would normally associate with trade work, modern san serif fonts and bold block colors.
However after showing the page to my client I was more informed that the company need more natural colors associated with heritage and traditional serif fonts,
making a second page following these guidelines.
• This slide I made turned out to be very helpful, I would keep looking back on it when designing the work choosing from one of the color schemes I made and then
using most of the fonts I found in the work. This meant the work followed the traditional and more nature associated look I ended up with.
• When I was in the process of planning for the production of the project, I decided to take part in some early production making several logo examples using
Photoshop. I designed six logos first, these logos were all designed from the top of my head and followed a modern style of typical construction and building
companies. Using basic illustrations and brighter colours, sticking to basic serif fonts making the logos look modern.
• However I took the logos to my client and then made six more based from the feedback, the client asked for more traditional logos with no bright colours and less
comic like illustration more silhouettes of images involved to the company. Therefore I made six more logos using traditional fonts and including darker images of
nature, tools and even incorporated images of there work in a couple of the logos.
• I found that in making my logos as part of my planning, allowed me to get started on the website and other products straight away. The logo is the staple mark for
the company, placed on the website, uniform and business card and having it finished allowed me to design the products around the logo.

5. planning
• My planning was very helpful in my production as I could keep going back to it when I needed some inspiration or was on sure if some
thing I made may not be following the style and criteria required. Also having my production schedule helped me organize how and what
order to do the work making the production flow better.
• The planning was especially helpful for me to meet the needs of the client, using the research then looking back constanlty at what
colours and fonts match the criteria, then choosing imagery and objects which I know are associated with the work or customer.
• However if I could have the chance to redo this project, I would make a more detailed schedule as I followed the one I made but it
wasn’t specific with what tasks to do. I also would try and brainstorm more ideas for the project although it was hard, I was adamant on
what I already wanted to do which just meant I didn't’t have anything else to do after completing and had to drag the website over time.
• Not planning the schedule properly also meant I hade loads of time to do one thing rather then having loads of little things to do which
meant there would be times I couldn't’t do much.

6. Time management
• I am happy with how this project has gone, however I believe that time management and scheduling kind of let me
down for this project. It was not that I didn't have a enough time to finish the project, it was because at some points I
didn't have loads to do and spent most of my time working on the website.
• So if I was to redo the project I would definitely spend more time trying to come up with more ideas for the project
making things such as posters or other advertisement campaigns, but also try and make it so if I couldn't’t continue
the website due to something I had another task to get on with.
• Also I think I may have spent a lot of time on editing images some of which I didn't’t even use, I should have spent less
time doing this and maybe put more time into the business card or the uniforms.
• However I don’t believe that my time management let me down completely, as I did finish and on time. Also when
spending my time on editing the images I was not aware which ones I would use in the end, and it was still part of
production breaking down which images were the best and most aesthetically pleasing.

7. Production
• Taking part in the production side of this project went much smoother and I had a better plan of what I was doing, thanks to the extensive
research and the planning I did. I went into the production with a clear outcome and style I was going for, looking back at my research for
ideas towards the customer then my planning to choose fitting colors for the project.
• Making my logos prior to the production allowed me to start my project by making the uniform and business card first, this meant I could go
on to the website with the logo and brief color scheme to follow already in motion.
• Filling in the needed information for each page such as the heritage aspect and the contact details was not too hard, my client gave me a
brief of necessary information for the website and what he wants the customers to be aware of.
• When I finished the first couple days on my website I had a very different color scheme to the final design, but after comparing it to the card
and uniform it didn't’t link. I didn't’t like that but also I dint think it looked great, so changed the colors to match the card and then it led to
making the slide shows and the smart professional look I eventually tried to go for.
• When making the website one of the main factors I chose as a selling point to my customers was in the photos, I spent a lot of my time going
through images of all different jobs and work the client had done. I chose several images I believed looked the best and made the products
pop and were clear, then using Photoshop effects I enhanced the colors using the color balance effect.
• I did this to make the grass and the sky brighter then added warmth to make the images appear as if they were all took on lovely warm days,
and then adding the high pass filter and using the soft light blending option it made the details in the image much clearer.
• Doing this with the images I believed help when trying to sell this to my target audience, showing examples of work similar to what they
might want, but also making the images look the best they could without actually changing the images and false advertising.
• When actually taking part in production I spent lots of my time looking back at my PowerPoints, but also taking in the factor of what things
my client want and there audience, this helped but it also made it hard to be really creative on this project and I didn't’t get the opportunity
to use skills I have that I normally enjoy to implement.

8. • When I was making the website which happened to be the main focus of the project, I took my time settling on
a final deign and color scheme. I found that as my work progressed and I began to add more images and text,
the color scheme came together. Testing through several colors and styles before you reach your final outcome
helps, it allows you to just like when editing the images choose which style looks best and which matches the
clients criteria.
• Testing out multiple styles works really well when doing anything in design, its always good to have several
options and test out several styles for the best possible outcome you could end with.
• I used wix website editor as the platform to make and design the website for the project, wix is a easy to use
platform that gives you lots of options but also gives you templates that save time or help make the design
process quicker.

9. Now we have completed the production for this project I am going to compare the home page
and my gallery pages, I have chose to compare my work with the national trusts website as it’s
the closest company with similar beliefs and target audience.
When you look at the two websites side by side the first similarity you notice is the colors,
both websites follow a key scheme using not the same colors but lots of colors associated
with nature, greens, yellows and darker shades. I am happy that this is clear and is a big
similarity because its something a wanted to do, but also it helps with matching the criteria
for my client and appealing the target audience.
Another similarity that is clear in the two website is the photos and what is involved in the
imagery. Both my images and the ones that exist center around nature, preservation and
architecture, although my own more focus on the building and the completed roof.
However as both companies take pride in preservation and restoration, the images show the countries buildings
and scenery as the main focus and use these warming colors of the world to draw in the customers, particularly
those who share this care for the up keep.
Both websites use sliders to show the images or as buttons to lead onto the other various pages, these flips
through various images and make the page more lively and in my opinion looks better but also just having various
changing images are engaging.
The logos for both my work and the national trust share similar styles they don’t have any color and use simple
shapes to make an image. The national trust have leaves as there logo with a traditional font underneath, with no
color what so ever either presented in white or black depending on what its laid over.
My logo was a collection of various silhouettes including tools typically found in roofing, a hard hat and some
leaves, the images brought together made a angel like shape and then in a traditional font had the name.
Both of the companies follow similar morals therefore there is many similar aspects, however the professionalism
of the national trust and my own website is clear. My own website has various areas full of blank space, the sliders
work well but on some the text I have overlaid on the images is hard to read.

10. Production- what went well and could improve?
Looking back after production is finished I am not entirely happy with my the final product, however there is still some areas that I think went well. I was
particularly happy with the outcome of most of the images I used and the editing style I chose to do on the images making them appear sunny and much
warmer, this works well as the images will appear much nicer to the customers and being more pleasing.
I as also quite happy with the outcome of the page I made for the contact, I included all the necessary information on the page but also a slip that a customer
could fill out and email straight to the client.
But when I look at the colors all put together and layout of the website, I was not actually super happy with the outcome. The darker fonts laid over the top of
various images is quite hard to read and not really eye-catching and engaging, I believe I could have spent more time previewing the slides to check that the font
works on every image chosen or if it needed to be re adjusted.