2. Planning
Before I could start to produce my booklet I had to make sure that I knew what
information I would use in my final product, as well I needed to know what style I
would use for my final product. In order to make sure that I had covered all of
these bases I started out with researching the vegan lifestyle. What benefits there
are to having one, what the disadvantages are. What's wrong with my current diet,
and the ways that it’s affecting me.
I also wanted to know what people’s opinions are of the vegan diet and what
people know about it. In order to make sure that I received a wide and varied
amount of different opinions I created a survey on Survey monkey. With this tool I
was able to quickly and effectively create a survey that would be usable on a social
media platform in order to acquire people’s opinions on the subject. As a result
people surprisingly did not what to know about the different effects that being
vegan has on you. But instead wanted to know about the different foods that they
would be able to eat, where to eat and the current effect that their diet was having
on them.
3. As a result of this I received a significant amount of
answers from a wide range of different groups on my
questions. Ultimately non-vegans said that they would be
more interested in becoming vegan if they knew more
about the vegan lifestyle. As a result of this I concentrated
on researching what being vegan means for you as a
consumer mainly focusing on health aspects of the diets,
covering both the advantages and disadvantages of
veganism.
As a result of this I looked at the elements such as vitamin
/ protein deficiencies in vegans. As well the cancer risks
that are possible when consuming meats. As a result of all
this information. I had to ensure that I would have
sufficient information to educate the reader, as well as
enough content that would keep the booklet engaging.
Thus I stated created a mood board, this would allowed
me to reference all of the different aspects that I wanted
to be implemented into my final product. Some of the
main aspects that I focused on were; the different visual
styles that I could use, the colour theme, the different
fonts and reference material.
4. Production
• During the production stages I made sure that I
would utilise not only the skills that I have
learned from previous experiences and topics,
but to also ensure the use of any information that
I might have gathered / learned from my pre-
production stages. As a result of this during the
production I had to focus on picking a particular
style to focus on using.
• Originally I intended on using a colour scheme
that mainly consisted on a range of shades of
both blue and orange. I quickly decided that this
would not be a great scheme to stick to as the
colours clashed heavily when I used gradients. As
a result of this I decided to go with a more casual
theme consisting with a range of orange shades
complimenting a range of greys.
5. Content
• The actual content that is displayed in my work
is rather informative and visually pleasing. Some
of the main reasons for this is due to the fact
that I have attempted to make sure that the
content that I have conveyed is not only gender
neutral but so that it is also easy to read in such
a way that would guarantee that the reader
would be able to understand what I have
written.
• In terms of the visual content, I have attempted
to ensure that any additional observable
graphics and effects are engaging and only
serve to improve upon the text. In order to
achieve this I have made sure that I use a range
of basic colours that compliment any of the
images / logos that I have included in the
leaflet.
6. Skills
• Whilst creating my content. I used a wide variety off different
tools and techniques in order to achieve the my final result. First
of all I had to utilise photoshop in order to create my content, as
a result of learning how to use photoshop over the course of the
last 7 years I have come to have a good understanding on how to
handle to program. As a result of this I used photoshop in order
to create all of the different visual elements in my booklet, I
used many simples tools such as the ruler to ensure clean lines,
as well as more advance tools such as the layers style menu, this
allowed to be able to improve upon my content visually via the
use of shadows, gradients and glows.
• During the production of my booklet I used a range of different
skills in order to effectively covey the style that I wanted my
booklet to have on my audience. In order for this is occur I had
to ensure that I used an effective colour scheme in my content
that would captivate the reader, or at the least not deter them
from reading the booklet.
7. Time management
• Time management is an essential task when creating any kind of content
effectively, as a result of this I created this I created a schedule. This
allowed me to be able to finish my content on time with hopefully no
issues. Despite only being very basic, my schedule meant that is I had not
complete any content I would have to ensure that was completed out of
collage time, in order to ensure the maximum work effectiveness.
8. Areas for improvement
One of the main areas of improvement that I needed to focus on was my time management. One of the main reasons for this is that I
was constantly changing my ideas of how I wanted my final products to look like. As a result of this some elements of my booklet do
not look how I regionally intended them to look. One of the key points that clearly show this is the theme that is visible on both the
infographic and the fact files. One of the main visual irregularity's that are evidently on these pages and no other, Is that of the
shaded squares that are visibly highlighting different titles. My original plan was to implement them into all of the pages and use the
texture as a place holder. Unfortunately I was not able to do this as a result of having to recreate this new pattern on each new asset.
The reason why I wanted to do this was that I enjoyed the final out come of this style despite the amount of time that It required me
to create.
Another area that I sound have improved upon was my file management. As a result of the fact that I was using my own laptop in
order to create all of the work that I have produced there were many different pre-existing files that were folders and files with
similar names. As a result of this a substantial amount of time was required of me to reorganise files, if I was to do this again from the
get go I would have created a naming scheme for my content, this would have allowed me to avoid the issues that I came into contact
with and possibly spent more time creating / improving upon my work.
Another area that was lacking was the colour scheme that I used. After the peer review of my content via online methods, a large
quantity of people came to the conclusion that the booklet was very business like, educational yet the overall booklet was very
monotonal colour scheme, especially in terms of the colour scheme. This was not my original intent. One of my main reasons to this
is due to the fact that I intended to use a theme consisting of range of different blues and oranges, but early on in development I
decided that the colour scheme looked rather sickly, as well as being very hard to work with. Despite this the original theme did suit
my target audience better.
9. Final Product
• To finish up my product, I converted
every page from my booklet from a
PDF to a PNG. I then proceeded to
place each image into a PowerPoint
presentation so that the booklet
would be in a easy to access in one
digital file. Overall I can confidently
say that I am happy with my finished
product in terms of the leaflet and
infographics.
