Devcom

Development Communication
BY: CHELDY SYGACO ELUMBA-PABLEO;MPA,LLB

 It is the art and science of human communication applied
to the speedy transformation of a country and the mass of
its people from poverty to a dynamic state of economic
growth that makes people possible greater equality and
the greater fulfilment of human potentials.

DEVCOM
is to advance development and progress.

1. To act as media for development communication to foster
a strong sense of national discipline, identity, and love of
country and of things Filipino among the people.
As a catalyst for national development, school
publications are expected:

2. To train the staffers in the communication process and
serve as training ground for future responsible journalists
and leaders of society.

3. To become dependable forums, communication links and
feedbacks among the schools, the community and the
government.

4. To disseminate and interpret the socio-economic
development program of the government and other
agencies.

5. To advance the goals of education and
culture by:
A.) Developing moral values such as honesty, integrity,
and respect for parents, elders and duly constituted
authorities; BY: CHELDY SYGACO ELUMBA-PABLEO;MPA,LLB

B.) Promoting the commonly accepted social
and ethical characteristics of Filipino life.

A.) Redirecting the interest of the youth
towards the work oriented curriculum

B.) Enhancing the cultural awareness
among the people, and

C.) Furthering knowledge in science and
technology

6. To act as an accurate and fair vehicle of information of
school policies, programs and activities to the studentry and
the lay community.

7. To encourage and develop good taste in artistic and
literary writing among the students.

8. To act as an information arm of the government by
publishing excerpts of Presidential decrees, letters of
instructions, general orders and the like pertaining to
community development. BY: CHELDY SYGACO ELUMBA-PABLEO;MPA,LLB

9. To focus the interest of the readers on
events of national and international
significance.

10. To arouse the interest of the readers by
printing entertaining activities.

1. Contain relevant data that focus on community
development, especially those that pertain to economic
uplift and moral values.

2. Use data or facts which are organized logically and
written in plain and simple language understandable to the
common people.

3. Give the background perspective and significance of
the event under consideration.

4. Adhere to the canons and ethics of journalism.
News Content QualityBY: CHELDY SYGACO ELUMBA-PABLEO;MPA,LLB

5. Be accurate, truthful, objective, impartial, significant,
interesting and in good taste.
News Content Quality

6. Be brief, clear and concise.

7. Have more impact on the community
News Content Quality

1. Be geared towards community development and elicit
constructive and positive response from the readers.

2. Be able to move the readers to action and involvement
Editorial Content Quality

3. Be responsible, purposeful, crusading,
persuasive and constructive.

4. Be relevant to local and national in the content
of the general welfare.

5. Be able to offer positive solutions to problems

6. Be able to stimulate wholesome thinking.

Feature Content Quality
1. Include the reader-arousal aspect of communication.

2. Be easy to read and comprehend

3. Be alive and stimulating

4. Be able to help further the socio-economic
development of the community

5. Contain information geared towards community
upliftment.

6. Be able to inspire the readers to attain nobler
ambitions through success stories of laymen in
their respective fields. BY: CHELDY SYGACO ELUMBA-PABLEO;MPA,LLB

1. Be genuinely artistic, original and with
moral/values

Literary Content Quality
2. Portray the dignity of human life and love for labor

3. Be within the accepted standards of decency and
good taste

4. Be meaningful and related to development

Sports Content Quality
1. Include the primary elements of sports story

2. Be able to report the game as it has been
played

3. Be able to inculcate sports-minded and
sportsmanship among the students, out-of-
school youth and the people in the community
SPORTS MINDED

4. Foster physical fitness awareness in the school
and community BY: CHELDY SYGACO ELUMBA-PABLEO;MPA,LLB

THANK YOU FOR READING!
CHELDHAYE

Devcom

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