The document discusses the skills needed to be a journalist in the modern era. It emphasizes teaching students the fundamentals and "why's" of journalism rather than just tools. Good reporting requires being prepared but also flexible, allowing silences in interviews, and prioritizing newsworthy stories. Journalists must understand ethics around truth, freedom of the press, and minimizing harm. They need investigative skills, the ability to make good news judgments, and think critically. Modern journalists must be skilled storytellers across multimedia platforms, build communities, point readers to trusted information, and work collaboratively with digital skills and mindsets.

1. PRACTICE IN
JOURNALISM
“TEACHING THE STUDENTS CARPENTRY;
NOT THE HAMMER”
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

2. TEACH CARPENTRY, NOT
HAMMER!
The PURPOSE
of the school is
to teach the
students
carpentry and
not the hammer.
Teach them with
the WHY’s and
WAYs of the
world. Tools
come and go.
Teach them
tools- will limits
their knowledge
thus limits their
futures as well.
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

3. Students must learn the basics of their field to understand
every situation encountered and develop a critical thinking
ability on how to solve such problem.
SPOON
FEEDING
TYPE OF
TEACHING
WONT HELP!
SPOON FEEDING WAY OF TEACHING WONT HELP!
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

4. CRAMMING wont help either! You need
not just to study but to apply what you learn
The Future Media PractionerS MUST KNOW
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

5. Future Media PractionerS must know–
I. Qualities OF GREAT REPORTING
A GOOD JOURNALIST NEEDS TO HAVE GREAT REPORTING SKILLS.
1. Be Prepared
While a reporter needs to
be quick on their feet, as
they might need to chase
a story down quickly, you
should always know your
subject matter.
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

6. Future Media PractionerS must know–
Qualities OF GREAT REPORTING
2. Be Prepared,
But Not Rigid
While you always want to
have a plan in mind
before you do an
interview, don't be
unwilling to let an
interview go off in
another direction...if it's
an interesting one.
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

7. Future Media PractionerS must know–
Qualities OF GREAT REPORTING
3.Don't Be Afraid of
Silences
In general conversation
people have a tendency to
want to fill moments of
silence with conversation.
In an interview, try to avoid
that. Often, if you let
seemingly awkward silences
go, an interviewee will fill that
void with more information.
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

8. Future Media PractionerS must know–
II. Qualities of A GOOD WRITING
The main
rule is that
all releases
have to be
newsworthy.
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

9. Future Media PractionerS must know–
III. Journalistic Ethics
1. Journalists' main goal is
to ensure the right of
citizens to truthful and
important information,
which allows them to form
adequate impression about
social processes, their
essence and importance,
about the situation in the
modern world.
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

10. Future Media PractionerS must know–
Journalistic Ethics
2. Freedom of
the press
Mass media freedom is
one of the major
guarantees of the
freedom of speech, an
obligatory element for
ensuring other civil rights
and freedoms.
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

11. Journalistic Ethics
3. Principles for searching
and receiving information
Respecting the right of society
to objective information, the
journalist must convey truthful
information and a whole
spectrum of opinions on certain
issues. The news should be
based on facts and information
where truthfulness can be
checked.
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

12. Future Media PractionerS must know–
Journalistic Ethics
4. Principles of
publication
Journalists should
present the facts and
preserve their true
meaning, demonstrate
the major links and not
allow distortions.
BY: Cheldy Sygaco Elumba-Pableo, MPA;
Llb

13. Future Media PractionerS must know–
Journalistic Ethics
5. Respecting the
rights and lawful
interests of third
parties
The journalist should
differentiate between publicly
important information and
information that evokes
public interest.
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

14. Future Media PractionerS must know–
Journalistic Ethics
6. Minimizing the
damage
Mass media should correct
mistakes quickly and in
completely. Corrections of
significant mistakes should
be published without delay in
a visible place.
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

15. Future Media PractionerS must know–
Journalistic Ethics
7. Journalist's independence
The journalist should behave in such a
way as not to become a victim of a
collision of real or hidden interests.
He/she should reject privileges or
presents which could influence his/her
opinion or create such an impression.
The journalist should not take part in
activities or organisations which could
limit the independence of his/her
thinking and endanger his/her
professional integrity.
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

16. Future Media PractionerS must know–
Journalistic Ethics
8. Journalists'
solidarity
In their daily work
journalists are advised to
keep a balance between
fair competition and
professional solidarity
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

17. Future Media PractionerS must know–
IV. Investigative Skills
Investigative journalism
is a cornerstone in our
work to improve the
professional skills of
journalists and enable
media to act as a
watchdog over the
actions of governments
and vested-interest
groups.
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

18. Future Media PractionerS must know–
V. News Judgment
It is making good calls, doing solid
investigation, communicating and
displaying information
meaningfully—is a skill that requires
more than remembering to print
your date strings in AP Style. It sits
at the vague intersection of ethical
reasoning, moral insight, and well-
honed intuition. It can mean the
difference between publishing a
well-sourced project or a potentially
libelous database.
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

19. Future Media PractionerS must know–
VI. Critical Thinking
1. Wrong information is
not always disinformation
The ability anyone has to publish
information and the speed at which
it spreads worries people. It worries
those who have grown up in a top-
down system and whose mind can’t
accept that one can’t say or publish
something without the approval of a
legitimate authority.
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

20. Future Media PractionerS must know–
VI. Critical Thinking
2. Don’t control information
publishing but increase
reader’s maturity
So, acknowledging the possibly
dramatic consequences of the
phenomenon, some suggest -even
reluctantly – that publishing
information should be regulated.
Of course some things should be
forbidden and punished but
controlling publishing is not the
right solution. BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

21. Future Media PractionerS must know–
VI. Critical Thinking
3. Critical thinking is a
critical competence in the
information society
For some it’s a natural attitude.
But for most people that’s a
new reflex, behavior and
attitude to adopt. But where
and when? Many other fields
like collaboration, good
practices are learned at school.
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

22. Future Media PractionerS must know–
VI. Critical Thinking
4. Those who own the knowledge
should teach others to question it
Questioning information is too often
mistaken with questioning the one who
delivers it. In hierarchical systems like
enterprises or school, the one who should
teach critical thinking is also the one
who delivers information and they may
think that if others question information
they’ll question their own relevance. A matter
of ego, a misunderstanding but that’s a big
issue.
critical thinking becomes essential to the
good functioning of our society and
enterprises and that’s a major competence in
the information era.
What is
critical
thinking all
about??
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

23. JOURNALIST NEEDS
All the skills and values of a traditional with a
digital overlay
It’s all about how journalist
should convey “JOYFUL
ENTITLEMENT” when
reporting
As a journalist, you run around
with a sense of joyful
entitlement.
This feeling of self-righteousness
is usually what encourages
journalists to sneak into places
or to not be pushed around by
the rich and powerful.BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

24. You need not only digital skills, but you also the
ABILITY TO THINK digitally.
A Journalist has: “New Media SKILLSET & New Media
MINDSET”
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

25. A journalist is: A MULTIMEDIA STORYTELLER
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

26. A Journalist: A COMMUNITY BUILDER
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

27. A Journalist: A TRUSTED POINTER
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

28. 1. Knows how to harness the work of a range people
around him such as colleagues in the newsroom, experts in
the field, trusted citizen journalist and segments of the
audience.
A Journalist: WORKS COLLABORATIVELY
camaraderie
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

29. 2. Doesn’t try to start every story from scratch- he can
work collaboratively with existing materials and concrete
when necessary on advancing the story.
A Journalist: WORKS COLLABORATIVELY
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

30. 3. A simple test: can you work on a story with
another journo within Google Docs?
A Journalist: WORKS COLLABORATIVELY
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

31. A journalist: GETS SOCIAL MEDIA

32. A journalist is: A BLOGGER & CURATOR
(Search Engine Optimization)
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

33. A journalist is: AN ENTERPRENEURIAL SPIRIT
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

34. A journalist is: WEB PROGRAMMER/CODER
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

35. A journalist: CRAFT HIS BRAND
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

36. A journalist: BUSINESS SAVVY
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

37. A journalist: KNOWS & EMBRACES METRICS
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

38. A journalist: THINKS “CAREER MANAGEMENT”,
NOT “NEXT JOB”
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

39. A journalist: CLEAR PERSONAL COMMUNICATOR
1. Get personal
2. Represent facts
3. Be specific
4. Ask questions
5. Ask for clarifications
6. Listen
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

40. A journalist: CLEAR PERSONAL COMMUNICATOR
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

41. A journalist: PERMANENT LEARNER
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

42. MOST IMPORTANT THING is to enjoy what you are doing-- for
you to smile and learn the journey despite the bumps, the
headaches and the rough road!
what it takes is for you to be TOUGH.
A journalist: KNOWS & ENJOYS THE CHALLENGE
BY: Cheldy Sygaco Elumba-Pableo, MPA; Llb

43. THANK YOU FOR READING!!!!
CHELDHAYE