This document discusses development communication and defines key related concepts. It explains that development involves modernization, industrialization, social change, and growth. Communication is defined as the exchange of information through verbal or non-verbal means. Development communication aims to bring about systematic social change through communication processes. It also outlines some elements that determine societal development, such as productive systems, infrastructure, wealth distribution, health, literacy, gender relations, and cultural improvement. Finally, it briefly discusses the Sustainable Development Goals.

1. DEVELOPMENT
COMMUNICATION
Meaning, Definition, Concepts
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2. The concept of Development is equated with:
1. Modernization
2. Industrialization
3. Social Change
4. Progress & Growth
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3. Communication & Development
Communication
• Interchange of thoughts, opinions or
information by verbal or non-verbal
methods.
• Process of transmitting messages to
inform people
 Communication process aimed to
bring a systematic social change.
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4. DEVELOPMENT COMMUNICATION
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5. Meaning of Development cont.
 Development generally means a concerted effort by political leadership, decision-
makers, economic planners, Community Organizations, citizens initiative to
improve the living conditions and ‘economic’ foundation of a specific community
living within a particular area.
Definitions
 Development is a widely participatory process of social change intended to bring
advancement for the majority through gaining control over the environment.
 Development is also abroad-based, progressive movement, synonymous with
growth, modernization, industrialization, self-reliance, social change culminating
national Development.
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6. Fundamental Meaning of Development
All Development is Human Development.
The focus of Development is the (1) human
being, (2) the quality of his/her life, (3) the
environment in which the quality of life is
sustained.
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7. Various Elements that determine the
Development of the Society
 1) Productive System
 2) Fundamental infrastructure facilities
 3) The social distribution of wealth
 4) Parameters of Health
 5) Literacy
 6) Gender Relations
 7) Cultural Improvement
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9. Recap
The Sustainable Development Goals (SDGs),
also known as the Global Goals, were adopted
by all United Nations Member States in 2015 as
a universal call of action to end poverty,
protect the planet and ensure that all people
enjoy peace and prosperity by 2030.
I hope now you understand the meaning of
Development Communication. Don’t forget to
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on the full explanation of various elements of
Development Communication.
Are you now able to distinguish between?
• Development,
• Communication,
• Communication for Development or Development
Communication?
• How many Sustainable Development goals do we have?
you distinguish them from Millennium goals? How many
millennium goals do we have?
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10. Further Readings
 Bessette, G. (2004). Involving the community: A guide to participatory development
communication. Idrc.
 Melkote, S. R. (2003). Theories of development communication. International and
development communication: A 21st-century perspective, 129-146.
 Servaes, J. (2003). Approaches to development communication. Paris: UNESCO.
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11. FTG Academy
Journalism & Mass Communication Wing
Professional Communication Wing
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107915397682120/?modal=admin_todo_tour
Instagram: ftgacademy
LinkedIn: FTG Academy
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Youtube: FTG Academy
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