Journalism-Dev.Com.

1. DEVCOM
Development Communication

2. Development Communication
• It is the art and science of human
communication applied to the speedy
transformation of a country and the
mass of its people from poverty to a
dynamic state of economic growth
that makes people possible greater
equality and the greater fulfilment of
human potentials.

3. Purpose
•The purpose of DEVCOM
is to advance development
and progress.

4. Role and Functions of School Publication
As a catalyst for national development,
school publications are expected:
1. To act as media for development
communication to foster a strong sense of
national discipline, identity, and love of
country and of things Filipino among the
people.

5. 2. To train the staffers in the
communication process and serve
as training ground for future
responsible journalists and leaders
of society.

6. 3. To become dependable
forums, communication links
and feedbacks among the
schools, the community and the
government.

7. 4. To disseminate and interpret the
socio-economic development
program of the government and
other agencies.

8. 5. To advance the goals of
education and culture by:
Developing moral values such
as honesty, integrity, and
respect for parents, elders and
duly constituted authorities;
Promoting the commonly
accepted social and ethical
characteristics of Filipino life.

9. Redirecting the interest of the
youth towards the work oriented
curriculum
Enhancing the cultural awareness
among the people, and
Furthering knowledge in science
and technology

10. 6. To act as an accurate and
fair vehicle of information of
school policies, programs and
activities to the studentry and
the lay community.

11. 7. To encourage and
develop good taste in
artistic and literary writing
among the students.

12. 8. To act as an information
arm of the government by
publishing excerpts of
Presidential decrees, letters of
instructions, general orders
and the like pertaining to
community development.

13. 9. To focus the interest of the
readers on events of national
and international significance.

14. 10. To arouse the
interest of the readers
by printing entertaining
activities.

15. Content Quality
of
School Publication

16. News Content Quality
News should:
1. Contain relevant data that focus on
community development, especially
those that pertain to economic uplift
and moral values.

17. News Content Quality
2. Use data or facts which are
organized logically and written in
plain and simple language
understandable to the common
people.

18. News should….
3. Give the background perspective and
significance of the event under
consideration.
4. Adhere to the canons and ethics of
journalism.
5. Be accurate, truthful, objective,
impartial, significant, interesting and in
good taste.

19. News should…
6. Be brief, clear and concise.
7. Have more impact on the
community

20. Editorial Content Quality
Editorial should...
1. Be geared towards community
development and elicit constructive and
positive response from the readers.
2. Be able to move the readers to action and
involvement
3. Be responsible, purposeful, crusading,
persuasive and constructive.

21. Editorial should…
4. Be relevant to local and national in
the content of the general welfare.
5. Be able to offer positive solutions to
problems
6. Be able to stimulate wholesome
thinking.

22. Feature Content Quality
Feature stories should be…
1. Include the reader-arousal aspect of
communication
2. Be easy to read and comprehend
3. Be alive and stimulating
4. Be able to help further the socio-
economic development of the community

23. Feature Content Quality
Feature stories should:
5. Contain information geared towards
community upliftment.
6. Be able to inspire the readers to
attain nobler ambitions through success
stories of laymen in their respective
fields.

24. Literary Content Quality
Literary articles should:
1. Be genuinely artistic, original and with
moral/values
2. Portray the dignity of human life and love for
labor
3. Be within the accepted standards of decency
and good taste
4. Be meaningful and related to development

25. Sports Content Quality
Sports stories should …
1. Include the primary elements of sports story
2. Be able to report the game as it has been
played
3. Be able to inculcate sports-minded and
sportsmanship among the students, out-of-
school youth and the people in the community
4. Foster physical fitness awareness in the school
and community