The McBride Commission was established in 1977 under UNESCO to study global communication issues. It was chaired by Irish diplomat Sean MacBride and included media experts from several countries. The commission's 1980 report, known as the MacBride Report, analyzed problems in the world communication system and imbalances between developed and developing nations. It considered complaints from non-aligned nations and tried to understand concerns of Western nations. The report defined issues causing conflicts between Eastern and Western blocs in transnational communication.

1. McBride commission
International Communication

2. McBride commission
A major reason that the United States withdrew from
UNESCO in the 1980's was the anger generated by
UNESCO's discussions of a New World Information and
Communications Order.
A major contribution to that discussion was a UNESCO
publication, "Many Voices, One World". This was the
report of UNESCO's International Commission for the
Study of Communication Problems. The Commission is
offer known as the McBride Commission, after its chair,
Sean MacBride.

3. McBride commission
As a result of the report, UNESCO is described by Source
watch as having launched the International Program for
the Development of Communication.
 (The United States is now a donor to this program.) The
Program web site states that it "exists to strengthen the
means of mass communication in developing countries, by
increasing technical and human resources for the media,
by developing community media and by modernizing
news agencies and broadcasting organizations."

4. McBride commission
 International commission for the study of communication problems
was appointed in 1977 under the chairmanship of Sean MacBride,
an Irish diplomat.
 The members of the commission were the media dignitaries of
several countries and experts in various operational streams of the
media.
 In 1977, an Irish diplomat, Sean MacBride, was appointed as the
head of international commission for the study of communication
problems. This commission was created under the aegis of the
UNESCO.
 It was result of the growing concerns of the NAM nations for
addressing problems related to world communication.

5. NAM Nations
 The Non-Aligned Movement (NAM) is a group of states that
are not formally aligned with or against any major power bloc.
As of 2012, the movement has 120 members. ...
 The countries of the Non-Aligned Movement represent
nearly two-thirds of the United Nations' members and
contain 55% of the world population.

6. MCBRIDE ………
 The Commission was established to study four main aspects of global
 communication:
 the current state of world communication; the problems surrounding a free and
balanced flow of information and how the needs of the developing countries link
with the flow; how, in light of the NIEO,
 A NWICO could be created, and how the media could become the vehicle for
educating public opinion about world problems.
 The interim report generated a good deal of controversy as it tended to
 legitimize the movement towards the establishment of a NWICO. It levelled
 charges against the Western wire services for their inadequate coverage
 of the Third World.

7. MCBRIDe
 To break through these barriers, the
 Commission recommended many steps, including:
 participation in media management by representatives of the public
 and various citizens groups, horizontal communication, counter-information
 and three forms of alternative communication: radical opposition,
 community or local media movements and trade unions or other
 social groups with their particular communication networks.

8.  The resolution proposed:
 (i) elimination of the imbalance and inequalities which characterise
 the present situation;
 (ii) elimination of the negative effects of certain monopolists, public
 or private, and excessive concentrations;
 (iii) removal of the internal and external obstacles to a free flow and
 wider and better balanced dissemination of information and
 ideas;
 (iv) plurality of sources and channels of information;
 (v) freedom of the press and information;

9.  the freedom of journalists and all professionals in the communication
 media, a freedom inseparable from responsibility;
 (vii) the capacity of developing countries to achieve improvement of
 their own situations, notably by providing their own equipment,
 by training their personnel, by improving their infrastructures
 and by making their information and communication
 media suitable to their needs and aspirations;
 (viii) the sincere will of developed countries to help them attain these
 objectives;

10.  (ix) respect for each people's cultural identity and for the rights of
 each nation to inform the world public about its interests, its
 aspirations and its social and cultural values;
 (x) respect for the right of all peoples to participate in international
 exchange of information on the basis of equality, justice and
 mutual benefit;
 (xi) respect for the right of the public, of ethnic and social groups and
 of individuals to have access to information sources and to
 participate actively in the communication process.
 (UNESCO, 1980)

11. McBride commission
It was also required to lay special stress on the
international implications of the modern media.
In 1980, the report of this commission was published
under the title “Many Voices One World”. It also known as
“The MacBride Report”

12. The report of the MacBride Commission
 1.The report considers the complaints of the NAM nations about the
defect in the system of international news transfer.
 2. It also tried to understood the intricacies of apprehension of the
west, example :the west had alleged that declaration (of the western
block nations or NAM) that defined the responsibilities, calling for
their licenses or stating that their rights and freedom should be given
special consideration, have the innate threat of placing undue
restrictions on their work.
 3.it tried to analyze the problems related to the world
communication.
 4.it tried to define the issues that formed the bases of conflict
between the eastern and western nation in the field of transnational
communication.
 5.the reporter is not a consensus but only a text.

13. Recommendations of MacBride
It recommended taking care of the complaints
against defects in the system of international news
transfer.2.It recommended for getting solution of
problems related to the worldcommunication3.It
has defined the issues that formed the
communication conflicts betweennations4.it
recommended for taking notice of both the sides in
a transnational conflicts unequal manner.