Gave a snappy light talk on my views on entrepreneurship and what it means to be a startup in SG.
*Disclaimer: Similar slides to Ideas Inc talk I gave last year :)*
Estimates of the 2011 corporate e-learning market range from $26bn to $35bn worldwide. The best companies also spend more on e-learning relative to the total training budget. Yet, according to a CrossKnowledge survey of these global corporations, e-learning completion rates average barely 30-40%. These problems also span across to the education industry, where schools want to continue engage our generation gamers beyond classroom settings.
Why hasn't e-learning been a runaway success? Going digital is not enough. Going mobile is not enough. Simply bringing the material into a new medium doesn't change how users interact with it by itself. Instead of flogging the dead horse of e-learning content, it's time to focus on the learner. Digital and mobile platforms still have untapped potential for engaging learners, and gamification is one example of how we can leverage these capabilities to truly improve stickiness and retention.
Gametize uses game psychology to understand the problems behind e-learning. Only by connecting with the people doing the learning itself can we fix the problem of why e-learning seems to be stuck in a rut. Gamification taps on everybody's intrinsic motivation to have fun to make learning as easy and engaging as a game. Keith will explain why gamification is a lot more scientific than the term suggests and hence why gamification is the next big thing. Next, he will run through some basic gamification frameworks and real-life examples of how to effectively leverage on game psychology to increase engagement. He will describe B2E (Business to Employees) engagement with gamification with an in-depth successful stories and case studies of Standard Chartered Bank, and a mobile app game targeted primary to secondary school students in Ace Entrepreneurship Week 2012, both implemented by Gametize.
My talk in Gamification World Asia and HelpLearn.asia on engaging customers through gamification. I shared some frameworks as well as some case studies. More interesting, I also experimented with gamifying my talk itself with a Twitter contest.
This presentation is for starting a talk in Tivan co-working space about the usage of gamification for startups. What can we gamify and how we should think about it. from engagement of our users and customers to employees.
That's the slides I used to present the idea of small gamification and show how to design it with the GAMIFICATION+ framework during the Athens Gamification Meetup
Estimates of the 2011 corporate e-learning market range from $26bn to $35bn worldwide. The best companies also spend more on e-learning relative to the total training budget. Yet, according to a CrossKnowledge survey of these global corporations, e-learning completion rates average barely 30-40%. These problems also span across to the education industry, where schools want to continue engage our generation gamers beyond classroom settings.
Why hasn't e-learning been a runaway success? Going digital is not enough. Going mobile is not enough. Simply bringing the material into a new medium doesn't change how users interact with it by itself. Instead of flogging the dead horse of e-learning content, it's time to focus on the learner. Digital and mobile platforms still have untapped potential for engaging learners, and gamification is one example of how we can leverage these capabilities to truly improve stickiness and retention.
Gametize uses game psychology to understand the problems behind e-learning. Only by connecting with the people doing the learning itself can we fix the problem of why e-learning seems to be stuck in a rut. Gamification taps on everybody's intrinsic motivation to have fun to make learning as easy and engaging as a game. Keith will explain why gamification is a lot more scientific than the term suggests and hence why gamification is the next big thing. Next, he will run through some basic gamification frameworks and real-life examples of how to effectively leverage on game psychology to increase engagement. He will describe B2E (Business to Employees) engagement with gamification with an in-depth successful stories and case studies of Standard Chartered Bank, and a mobile app game targeted primary to secondary school students in Ace Entrepreneurship Week 2012, both implemented by Gametize.
My talk in Gamification World Asia and HelpLearn.asia on engaging customers through gamification. I shared some frameworks as well as some case studies. More interesting, I also experimented with gamifying my talk itself with a Twitter contest.
This presentation is for starting a talk in Tivan co-working space about the usage of gamification for startups. What can we gamify and how we should think about it. from engagement of our users and customers to employees.
That's the slides I used to present the idea of small gamification and show how to design it with the GAMIFICATION+ framework during the Athens Gamification Meetup
Here is the presentation I'll have for students of Amirkabir university. An introduction to gamification with a glimpse of the market size for those who like to take the path and some use cases with introducing some tools and etc.
This is the second part of a 7-hour workshop in the spring of 2017 for an introduction toward design in gamification. For preparing people to be able to attend in gamification teams in their businesses to help the gamification designer in his path toward a wonderful design. Make sure to read part 1 before this one.
The Secret to Actually Producing Great Visual StorytellingLeslie Bradshaw
It's 2014 and there is no question that visual storytelling is an important tool in every marketer's tool belt. However, how to swiftly produce consistent, cost-effective and beautiful work is a lot less obvious. To arm you with the methods, resources and workflows you need to win at visual storytelling, we've asked marketer and data visualization pioneer Leslie Bradshaw to share her playbook. In her own words the session will deliver: Less hype. More do.
This is the presentation file for my talk in 10th Digital Media exhibition in Tehran. A fast and simple introduction to gamification in relation with digital media and products.
How to promote a game without spending a dime (almost)Natalia Dołżycka
Your game is about to launch, but you’ve spend it all on stunning graphics and skillful programmers? No problem! This speech will show you that promoting a game can be easy, effective and fun and doesn't have to cost you anything. Learn all the field tested techniques to reach both gamers and press. And yes, there will be real-life examples.
How to prepare a succesful game launch? [Game Industry Conference 2016]Natalia Dołżycka
It is said that there is only one chance to make a good first impression. As for games, launch day is one of the strongest marketing points in the lifetime of the title. So how should you prepare yourself, your title and your team for the premiere? What should you do to increase your chances on the market and minimize the risk of a failure? Learn how to prepare effective strategies to build your audience, gain publicity and nail your next product launch. And yes, there will be real-life examples.
Slides I used during my talk at the Thessaloniki Game Developers Meetup.
Slide 8: https://www.youtube.com/watch?v=RowTMIJvos8&t=303s
Slide 13: https://www.youtube.com/watch?v=xlRgBvYFxTo
Slide 16: https://www.youtube.com/watch?v=0PCouoRALJE
Presentation delivered at Social Media West, 2017. This talk covered how best to execute content marketing on digital platforms. Content is relevant to digital marketing, social media, and content marketing teams.
Social media and social networks have become vital sources for prospecting, lead generation, client engagement and service support. In fact, a recent study of over 500 B2B professionals found that 72.6% of sales professionals that use social media outperformed their peers that don’t.
In addition to social media literacy and insights, today’s sales organizations need a bullet-proof sales process and strategy as well. The line between sales and marketing as well as customer and vendor has become blurred. Today’s sales and marketing process is collaborative and customer centric.
At this lunch and learn, guest speaker Shane Gibson, Sales Trainer for Build Direct will share:
The Rules of Engagement in social media for sales professionals
How your social graph impacts your ability to close deals and generate leads.
How to maximize your social media profiles so they attract clients.
How becoming an expert content curator can build credibility and influence.
How to use tools like Hootsuite and Nimble social CRM to pull all of your social networking together and make it easy and profitable to manage.
In this interactive workshop you will find out how to utilise game psychology to attract and engage potential customers and some insights from what companies have already done in the field of gamified marketing.
You will also learn the steps involved to ensure you set yourself up for long-term success with gamification rather than fall into the trap of being superficial and off-putting. We will look at how to tell a cross-media story and engage your customers, exploring crowd sourcing and explore virtual and augmented reality as well as more 2D approaches to gamification.
The base presentation file for my 8-hour mini-course @CafeIT of Fanap about gamification. I took some steps further from just introducing the gamification and talked about the basic needs for designing a gamification solution.
Here is the presentation I'll have for students of Amirkabir university. An introduction to gamification with a glimpse of the market size for those who like to take the path and some use cases with introducing some tools and etc.
This is the second part of a 7-hour workshop in the spring of 2017 for an introduction toward design in gamification. For preparing people to be able to attend in gamification teams in their businesses to help the gamification designer in his path toward a wonderful design. Make sure to read part 1 before this one.
The Secret to Actually Producing Great Visual StorytellingLeslie Bradshaw
It's 2014 and there is no question that visual storytelling is an important tool in every marketer's tool belt. However, how to swiftly produce consistent, cost-effective and beautiful work is a lot less obvious. To arm you with the methods, resources and workflows you need to win at visual storytelling, we've asked marketer and data visualization pioneer Leslie Bradshaw to share her playbook. In her own words the session will deliver: Less hype. More do.
This is the presentation file for my talk in 10th Digital Media exhibition in Tehran. A fast and simple introduction to gamification in relation with digital media and products.
How to promote a game without spending a dime (almost)Natalia Dołżycka
Your game is about to launch, but you’ve spend it all on stunning graphics and skillful programmers? No problem! This speech will show you that promoting a game can be easy, effective and fun and doesn't have to cost you anything. Learn all the field tested techniques to reach both gamers and press. And yes, there will be real-life examples.
How to prepare a succesful game launch? [Game Industry Conference 2016]Natalia Dołżycka
It is said that there is only one chance to make a good first impression. As for games, launch day is one of the strongest marketing points in the lifetime of the title. So how should you prepare yourself, your title and your team for the premiere? What should you do to increase your chances on the market and minimize the risk of a failure? Learn how to prepare effective strategies to build your audience, gain publicity and nail your next product launch. And yes, there will be real-life examples.
Slides I used during my talk at the Thessaloniki Game Developers Meetup.
Slide 8: https://www.youtube.com/watch?v=RowTMIJvos8&t=303s
Slide 13: https://www.youtube.com/watch?v=xlRgBvYFxTo
Slide 16: https://www.youtube.com/watch?v=0PCouoRALJE
Presentation delivered at Social Media West, 2017. This talk covered how best to execute content marketing on digital platforms. Content is relevant to digital marketing, social media, and content marketing teams.
Social media and social networks have become vital sources for prospecting, lead generation, client engagement and service support. In fact, a recent study of over 500 B2B professionals found that 72.6% of sales professionals that use social media outperformed their peers that don’t.
In addition to social media literacy and insights, today’s sales organizations need a bullet-proof sales process and strategy as well. The line between sales and marketing as well as customer and vendor has become blurred. Today’s sales and marketing process is collaborative and customer centric.
At this lunch and learn, guest speaker Shane Gibson, Sales Trainer for Build Direct will share:
The Rules of Engagement in social media for sales professionals
How your social graph impacts your ability to close deals and generate leads.
How to maximize your social media profiles so they attract clients.
How becoming an expert content curator can build credibility and influence.
How to use tools like Hootsuite and Nimble social CRM to pull all of your social networking together and make it easy and profitable to manage.
In this interactive workshop you will find out how to utilise game psychology to attract and engage potential customers and some insights from what companies have already done in the field of gamified marketing.
You will also learn the steps involved to ensure you set yourself up for long-term success with gamification rather than fall into the trap of being superficial and off-putting. We will look at how to tell a cross-media story and engage your customers, exploring crowd sourcing and explore virtual and augmented reality as well as more 2D approaches to gamification.
The base presentation file for my 8-hour mini-course @CafeIT of Fanap about gamification. I took some steps further from just introducing the gamification and talked about the basic needs for designing a gamification solution.
http://www.niccotan.com/2011/04/events-marketing-overview.html
Master of Marketing Communication Students of De La Salle University presented a comprehensive report on Events Marketing
Cartoons and visual communications are a great way to make an event awesome - before, during and after the event. For more info contact events@gapingvoid.com.
Joe Pulizzi's presentation at IAEE Expo Expo regarding how to leverage content marketing to drive attendee signups and additional revenue opportunities.
Gamification: Integrating gaming into your brand strategy TP1
Gamification (or gameful design) is not a new concept, but it has been mishandled by marketing consultants. This presentation will outline the concept for you through the perspective of game design.
Gamification is hot buzzword at the moment; pity it sucks, eh?
Game mechanics and game design techniques have been a much proliferated meme in the UX, IxD, and design worlds as of late (for varying definitions of ‘late’). Touted as a ‘solution’ to the challenge of motivating certain behaviour in users, or making experiences more engaging, sadly these elements of the game development world are often blindly applied without finesse or elegance – akin to to hitting the user over the head with a colourful hammer.
I’ve given countless talks on gamification products, adding game mechanics to services, and motivating and engaging users through glorious interrelated feedback systems. All of it, well — most of it — was wrong.
Game design techniques aren’t applicable to every interaction design situation, but when they are they can make the experience that much more compelling, sticky and entertaining. The situations where they are truly, deeply applicable are few and far between. This session will help you spot those situations.
Using examples from the last half a decade of building gamified and non-gamified services and apps for consumers, this session will show you exactly why gamification sucks, why that’s actually quite a pity, and how you can fix it.
This session is about putting the heart and soul of game design into designing experiences, and using it to focus the well-meaning intention of games in the first place: making stuff more fun! This session is for everyone.
We are one of the leading names in white label games solution. Our HTML5 white label games are tailored for brands, entertainment websites, telcos, OEMs, and system providers.
How New Tech is Innovating Gaming ExperiencesStarr Long
There are many trends in videogames and technology today that will influence and even dominate the next ten years. What happens when multiple trends collide to create heretofore-unknown results? For example imagine taking the options created by the explosive proliferation and evolution of interfaces (cameras, wearable tech, screen extenders, haptic touch, etc.) and mashing two or more of these into a completely new experience? Or what if we combined 3D Printing with the Digital Toys like Skylanders? Twenty-year veteran Starr Long selects nine of these trends and explores how they are already changing the way we make and consume games (and interactive content as a whole).
Advergaming Creating A Video Game As A BrandZach Klein
I pulled this presentation together at BBDO/Proximity in early 2008. The purpose of the presentation was to introduce branded video games and discuss the elements that go into creating a successful branded video game experience.
BANZAI! Joy and folly of setting up an Indie Games StartupGiuliano Cremaschi
WHO: Giuliano Cremaschi, Cute Attack Mobile Games' CEO and Creative Director (cuteattack.com)
WHAT: Giuliano shares his experiences on setting up a non-funded mobile gaming startup with an international Team and a distributed way of working.
WHERE: "Shared Gems 2012 -international Game Seminar", Metropolia, Helsinki (http://vyyhti.metropolia.fi/koulutukset/peliseminaari/)
How to Get Press Coverage at an Event by Exhibiting Like a Boss IndieGameGirl
Trade shows are an excellent opportunity to generate awareness for your game. They provide rare access to hundreds of journalists, YouTubers and streamers under one roof. The trouble is, trade shows can just as easily become an expensive waste of time, resulting in zero press encounters, and as one may expect, zero published articles or videos. Fortunately, this disappointing situation is completely avoidable with proper planning, outreach and engagement. Attendees of this presentation will learn effective techniques for securing press meetings prior to an event, ensuring positive impressions during interviews and how to follow up to see published pieces through.
Vlad Micu, Head of Studio Critical Force Entertainment - The complete game st...How to Web
This presentation is intended to share the insights, learned lessons and best practices of how our startup succeeded through failing endlessly, even with a game that had a huge audience which we sadly never managed to properly monetize
To bring out such extraordinary business entities making massive changes in the peoples’ lives, we have come up with this interesting issue titled, “10 Leading Gaming Solution Provider Companies in 2018”.
Setting the right goals for your PR & Marketing / Game Industry Conference 2016Piotr Bombol
My presentation for Game Industry Conference 2016 (during Poznan Game Arena Expo). The goal is to show how video game developers can approach marketing and branding of their products and achieve their goals.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
2. @keizng!
about.me/keizng
! Co-founder and Hustle Ninja of Gametize
gamification sidekicks: SPH, SingTel, DBS, SCB
! Gamification quest began back in 2009,
but entrepreneurshit game began in 1998
! Achievements and Badges Unlocked:
Dutch, SXSW, GSummit, Python, VentureBeat, KillerStartups,
NYT, Angels Gate, Dinner with Reddit founder
8. @keizng!
You too can now engage and motivate behaviors quickly with our technology.
Gametize™ platform integrates game and reward mechanics on mobile* and
web* for a fun and social experience anytime, anywhere.
Technology
9. @keizng!
Interactive Challenges !
Competitive Spirit!
Instantaneous Feedback!
Earning Rewards!
Our platform is designed to be feature-rich and highly customizable,
yet simple and fast. Gametize™ powered apps can be launched within
a day, so you can focus on building the experience and content.
Technology
10. @keizng!
Complement your content and context with di!erent challenge
types from our war chest. Your audience deserves a truly fun
and relevant experience to earn virtual and tangible rewards.
FIXED ANSWER!
QUIZ!
PREDICTION!
PHOTO/VIDEO!
QR CODE!
PASSCODE!
OPEN ANSWER!
LOCATION BASED!
Technology
13. @keizng!
A gamer mindset can make
you a better entpreneuer
! Shoot ahead of your target, not at it
! A player gets better when they spend more
hours. Play smart, not with brute force
! Tweak your strategies when it is not working
! When it is game over, just try again!
26. @keizng!
You are awesome!
Go have fun & kick some ass!
keith@gametize.com | @keizng
slideshare.net/keizng
cocktailogy.com . foodrace.net . healthplayapp.com!