Gamification in Banking & Financials Examples
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Many banks and financials institutions have been gamification in the past years. This slide deck compiles a number of examples from different organizations. Through many example screenshots a great overview is given of how engaging banking and finance can be made for employees and customers. These and many more examples can be found in the book "Gamification in Banking & Financials" by Mario Herger, available on Amazon. To contact Mario, visit http://www.enterprise-gamification.com/
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Gamification in Banking & Financials Examples
- 1. ENTERPRISE GAMIFICATION Banking & Financials Examples mario.herger@gmail.com @mherger enterprise-gamification.com/
- 2. The following banking & financials gamification examples and many more are discussed in the book Gamification in Banking & Financials by Mario Herger Enterprise Gamification Volume 4 96 pages Published: September 2014 ISBN-10: 1500720844 ISBN-13: 978-1500720841 Available on Amazon http://amzn.com/1500720844
- 3. Ace Manager
- 4. BBVA
- 6. Coinland
- 7. €conomia
- 10. Bankville
- 11. Debt Collection
- 12. True Office
- 13. The Accounted
- 14. Playmoolah
- 15. CheckFree RXP
- 17. Multipoly
- 18. Money Island
- 19. Search MyFinancials Add About My Profile My Wedding MyFinancials Wedding Music & Dance 1 like 0 comments 1 repins Budget: $2,500 Rose cupcakes – yummy! 3 likes 7 comments 8 repins Budget: $- Macarons 7 likes 0 comments 1 repin Budget: $440 Perfect shoes 3 likes 2 comments 15 repins Budget: $320 Table decoration 2 likes 1 comment 3 repins Budget: $3,750 My wedding dress with long sleeves 20 likes 19 comments 9 repins Budget: $4,200 Target: $47,300.00 Saved: $14,783.00 31% Target date: May 1st, 2014 Contribution: Bi-weekly Amount: $1,350.00
- 20. MyFinancials Search Add About My Profile Dream Vacation Bora Bora Airfare 3 likes 7 comments 8 repins Budget: $1,430 Stilt house on the beach 3 likes 2 comments 15 repins Budget: $1,900 MyFinancials I’m gonna rock the waves.. 3 likes 2 comments 25 repins Budget: $160 Fish, I am coming! 4 likes 2 comments 14 repin Budget: $140 Inside the vacation rental 5 likes 1 comment 8 repins Budget: $- Cocktails & Food 7 likes 4 comments 2 repins Budget: $750 Target: $5,500.00 Saved: $4,230.00 76% Target date: Jan. 17th, 2013 Contribution: Monthly Amount: $550.00 Beach massage, I like it! Perfect sand beach! That’s
- 21. Search Add About My Profile Saving for my first home MyFinancials Moving company 5 likes 2 comments 0 repins Budget: $650 Expected closing costs 1 likes 0 comment 0 repin Budget: $2,500 New kitchen with dining table 5 likes 1 comment 8 repins Budget: $6,000 Beautiful home! Would love to have it. Anyways, down-payment will be for a different one… 7 likes 4 comments 2 repins Down-payment: $35,000 Target: $57,550.00 Saved: $22,230.00 38% Target date: Jun. 1st, 2015 Contribution: Monthly Amount: $1,550.00 Some of my new furniture 5 likes 2 comments 0 repins Budget: $8,500 Love this retro style for appliances 1 likes 1 comment 1 repin Budget: $2,200 MyFinancials
- 22. Search Add About My Profile Jennifer’s Financial Goals Dream Vacation Bora Bora 17 pins, 8 budgets 76% My Wedding 33 pins, 21 budgets 31% MyFinancials Baby Bonding Year 21 pins, 5 budgets 17% Bi-Annual House Taxes 2 pins, 1 budget 37% Retirement Savings 8 pins, 1 budget 15% My student loan 3 pins, 1 budgets 62% My Net Worth Total Goals: $87,500.00 Total Debts: $58,002,23 Savings: $27,970.00 Upcoming Jan. 17th, 2013 Dream Vacati… Feb. 4th, 2013 House tax Feb 12th, 2013 Life Insurance MyFinancials
- 23. MyFinancials Search Add About My Profile Jennifer’s Portfolio Stocks 4 goals, 17 accounts 37% CDs 3 goals, 2 accounts 31% MyFinancials Cash 5 goals, 2 accounts 11% Life insurance 1 goal, 1 account 6% My Net Worth Total Goals: $87,500.00 Total Debts: $58,002,23 Savings: $27,970.00 Upcoming Jan. 17th, 2013 Dream Vacati… Feb. 4th, 2013 House tax Feb 12th, 2013 Life Insurance Retirement Savings 1 goal, 1 account 15%
- 24. Search Add About My Profile Jennifer’s Timeline MyFinancials My Net Worth Total Goals: $87,500.00 Total Debts: $58,002,23 Savings: $27,970.00 Upcoming Jan. 17th, 2013 Dream Vacati… Feb. 4th, 2013 House tax Feb 12th, 2013 Life Insurance Dream Vacation Bora Bora 1/17/13 House tax 2/4/13 Life insurance 2/12/13 Student Loan 4/15/13 MyFinancials
- 25. All books available on Amazon!
- 26. Keep Gamifying! Enterprise Gamification http://enterprise-gamification.com Enterprise Gamification Wiki http://enterprise-gamification.com/mediawiki Gamification Decision Engine http://www.enterprise-gamification.com:8083/ Octalysis http://octalysis.com/ mario.herger@gmail.com @mherger www.linkedin.com/in/marioherger/
Editor's Notes
- Enterprise Gamification – Engaging people by letting them have fun http://amzn.com/1470000644 Gamification in Human Resources http://amzn.com/1500567140 Gamification in Banking & Financials http://amzn.com/1500720844 Gamification in Community & Innovation Management http://amzn.com/1501071440 Gamification in Sales & Support http://amzn.com/1502856026 Gamification in Healthcare & Fitness Gamification at Work http://tinyurl.com/kgj95wd
- http://www.enterprise-gamification.com/mediawiki/index.php?title=Ace_Manager Ace Manager is serious game to teach and attract players to banking. Description The online business game designed by BNP Paribas allows players such as students to play the role of a banker and experience retail banking, investment solutions and corporate and investment banking Gamification design elements used are Narrative Point Mission Competition
- How do you get your customers use online banking? This was the question that the Spanish BBVA bank faced. In 2011/12 only 25% of BBVA’s customers used online banking. The BBVA innovation team came up with the idea of gamifying their website to reward customers for doing transactions online, watching videos, and interacting with their friends on social media sites. When a sequence of specific operations is completed, the players receive prizes for their achievements. Prizes included tickets for the Spanish soccer league, travels to the US with tickets for the NBA, or iPads.
- From the Commonwealth Bank in Australia come two games: Coinland and Investorville. While Coinland is similar to Bamzonia aiming to raise financial literacy of children, Investorville is aimed at adults. This online simulator let players try their hand at property investing without risking your their equity. By choosing an investor-profile (first time investor, more experienced), players learn about investment strategies, rental returns, and interest rates. Working with the company RP Data that maintains residential property information, the bank took a snapshot of every suburb in the Australian housing market and worked with economists to create financial models of the market. The site had 56,600 visitors, 13,660 registrants and 34 home loan applications in the first six weeks. According to a report from InvestorDaily in September 2012, the project costs for Investorville were around 400,000 Australian Dollars and the game generated about 600 loans. https://coinland.com.au/ https://www.investorville.com.au/ http://www.caples.org/investorville http://www.investordaily.com.au/cps/rde/xchg/id/style/15189.htm?rdeCOQ=SID-0A3D9633-944D7873
- http://www.enterprise-gamification.com/mediawiki/index.php?title=Coinland Coinland was an online simulation to raise financial literacy of children. Description Built by the Commonwealth Bank in Australia Coinland engaged children to learn about finances.
- http://www.enterprise-gamification.com/mediawiki/index.php?title=%E2%82%ACconomia €conomia is a serious game that teaches monetary policy. Description The games goal is to set interest rates in order to keep annual inflation just under 2% over a period of eight years. An in-game dashboard lets players test their theories against projections for inflation, production and money growth. Unpredictable economic shocks, a fickle press and a squabbling board that often gives players contradictory advice make for a surprisingly realistic simulation of life as a EU central banker.
- The New York Times offered their readers a budget simulator as well. By listing all spending players can reduce the budget deficit and understand the underlying dynamics and long-term effects of creating a balanced budget. Budget Puzzle: You Fix The Budget http://www.nytimes.com/interactive/2010/11/13/weekinreview/deficits-graphic.htmlThe New York Times offered their readers a budget simulator as well. By listing all spending players can reduce the budget deficit and understand the underlying dynamics and long-term effects of creating a balanced budget. Budget Puzzle: You Fix The Budget http://www.nytimes.com/interactive/2010/11/13/weekinreview/deficits-graphic.html
- A computer-based simulation for retail banks comes from Cesim Bank. The Cesim Bank Simulation is to understand the front and back office operations of a bank. http://www.cesim.com/simulations/cesim-bank-management-simulation-game/
- Bankville is a serious game for bank managers to collaborate on the bank business of the future. Managers from Bank Austria had to develop the bank business of the future through 20 tasks. After each task the players got a rating and feedback. The winning team got budget to implement an application. The game costs were €150,000. http://wirtschaftsblatt.at/home/nachrichten/oesterreich/1509683/Gamification_Bank-Austria-spielt-Bankville
- BankersLab offers a simulation game for retail banks that trains employees on collecting outstanding debts. The game teaches bankers to correctly forecast the impact of debt collection decisions over the lifetime of a bank. The players’ goal is to run the most profitable bank with the most satisfied customers. Deciding on the risk of each loan, they can save or lose money if they need to hire too many debt collectors. http://bankerslab.com/
- http://www.enterprise-gamification.com/mediawiki/index.php?title=TrueOffice TrueOffice is a company providing gamified solutions for compliance training. Companies are legally required to (regularly) train employees on topics such as security, fraud, sexual harrassment etc. and stay compliant with the law. As these trainings often include a lot of legal text and are considered by the employees as not taking time awy from their other tasks, employees are bored by them and reluctant to take them. By adding gamification design elements such as mystery and narrative to the training, the boring task suddenly into an interesting one. TrueOffice offers solutions such as Anti-Bribery and Corruption training. Gamification design elements used are Narrative Mystery Mission Time pressure
- http://www.enterprise-gamification.com/mediawiki/index.php?title=The_Accounted The Accounted is a serious game for learning accounting in the role as a detective with CPA skills, investigating the mob. Description The Accounted is a puzzle mystery in narrative form to learn accounting. The player slips int into the role of a hotshot detective named ACE and is confronted with puzzles and accounting information, and has to follow the case. The mystery that unfolds in 1940’s New York challenges ACE’s accounting knowledge every step of the way though puzzles and accounting quizzes. ACE realizes that not everything is what it seems as she dives deeper into the world of notorious mobster, Tony Zoots. Gamification design elements used are Narrative Mystery Puzzle
- www.playmoolah.com
- http://www.enterprise-gamification.com/mediawiki/index.php?title=CheckFree_RXP CheckFree RXP is an online bill payment solution by Fiserv. Details Financial services company Fiserv offers with CheckFree RXP a solution that allows users to pay bills online instead of using checks. Users tend to abandon the setup and bill payment process, that's why Fiserv gamified the solution. One element used is onboarding, that unlocks more sophisticated functionality after a certain number of successful online payments. Gamification design elements used are Progress bar Onboarding
- http://www.enterprise-gamification.com/mediawiki/index.php?title=Risk_Management_Awareness Risk Management Awareness is a serious game to teach about risk management. Description The project was for a compliance training course to increase awareness on risk management and was intended for a global roll-out. Furthermore, the compliance training course was to be designed for multi-device delivery. The result was a simulation-based task-oriented Gamification course, Gamification design elements used are Virtual Currency Point
- http://www.enterprise-gamification.com/mediawiki/index.php?title=Multipoly Multipoly is serious game to teach and attract players to accounting. Description The game is a recruiting simulation by the Hungarian division of the multinational accountancy and consultancy firm PricewaterhouseCoopers. Potential candidates are invited to participate in the virtual reality world of PwC as trainees, working for a year at the company (an equivalent of 12 days in the game). Each player has a different mission and plays in a team of other candidates. The game is used for selection, as they must attend trainings, join a community, negotiate with clients, and solve numerous exciting tasks — along the lines of the game Monopoly. For each accomplished task players receive points and get a step closer to get hired. Gamification design elements used are Narrative Point
- http://www.enterprise-gamification.com/mediawiki/index.php?title=MoneyIsland Jump to: navigation, search MoneyIsland is an online money management game for children. Details Created by a former Washington, D.C., Teacher of the Year, MoneyIsland is an online money management game that teaches kids how to make the most of their financial future. By providing MoneyIsland to account holders, local schools, and non-profit organizations, players not only fulfill responsibilities of the Community Reinvestment Act (CRA), but also help build a better future for America's youth. When kids play MoneyIsland, they enter a virtual world that not only makes learning fun, but also tracks and encourages their progress. As they go on quests to fantastic destinations like the Eiffel Tower and Atlantis, they learn real-life principles of financial responsibility. Once they join, kids may receive a real passport with colorful stickers they can use to "stamp" their progress through the MoneyIsland world. The stickers and fill-in-the-blanks reinforce the images, characters, and lessons learned in the game. Gamification design elements used are Quest Progress
- Enterprise Gamification – Engaging people by letting them have fun http://amzn.com/1470000644 Gamification in Human Resources http://amzn.com/1500567140 Gamification in Banking & Financials http://amzn.com/1500720844 Gamification in Community & Innovation Management http://amzn.com/1501071440 Gamification in Sales & Support http://amzn.com/1502856026 Gamification in Healthcare & Fitness Gamification at Work http://tinyurl.com/kgj95wd