An introduction to cognitive strategy and it's importance in designing applications. In the first mobile summit held in Tehran I talked about how we can benefit from cognitive psychology and behavioral economics for designing better services.
Here is the file for my 30-min talk for marketing association to introduce gamification as a powerful toolbox. I went from why to what in this talk to make it more understandable.
This talk introduces Emergent UX - a process designed to dramatically improve product design by deeply understanding your audience's conscious and unconscious needs on cognitive and emotional levels.
Breaking the myths about mobile interfaces and designers with fare share of examples from our practice and expertise.
We hope that this presentation will be helpful for all novices in the project design field.
Psychology of User Experience: User Interaction with software products has been a vital aspect in the IT industry nowadays. The success and failure of a software essentially depends on how the User Experience.
Here is the file for my 30-min talk for marketing association to introduce gamification as a powerful toolbox. I went from why to what in this talk to make it more understandable.
This talk introduces Emergent UX - a process designed to dramatically improve product design by deeply understanding your audience's conscious and unconscious needs on cognitive and emotional levels.
Breaking the myths about mobile interfaces and designers with fare share of examples from our practice and expertise.
We hope that this presentation will be helpful for all novices in the project design field.
Psychology of User Experience: User Interaction with software products has been a vital aspect in the IT industry nowadays. The success and failure of a software essentially depends on how the User Experience.
TMRE 2017 Presentation: Translating Emotion Science Into Digital ExperiencesIsobarUS
A robust segmentation identifies the rational, emotional and behavioral qualities of a target audience. Isobar uses the segments from our Marketing Intelligence Practice to model and manage clients’ actual customer data, and from there to drive many aspects of clients’ marketing, product and customer experience.
Health and vitality leader, Tivity Health, was challenged with expanding the brand and increasing member engagement for SilverSneakers, their community fitness program specifically designed for older adults. Isobar has used System 1 segmentation insights to drive omni-channel acquisition, engagement, and brand advocacy.
This session will reveal how:
A seamless “insights to innovation” agency model provides a collaborative client relationship
Defining market opportunity informs business decision-making, influences product, market strategy, and drives digital experiences based on real segments
System 1 segmentation, including MindSight Motivational Profiling and neuromarketing, drove the development of digital assets, 3rd party data assets (Facebook and Experian), and influenced campaign creative
Segmentation is activated through data and technology specifically through CRM and media targeting
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
ID14 – my 2014 observations in interactive designPetra Sell
In our business, time never stands still. In order to keep up with the latest developments in user interface design, browse through more than 100 slides full of insides and inspirations.
this si a follow-up of http://www.slideshare.net/ProphetsAgency/trends-in-interactive-design-2013
Do you miss a voice-over?
Download this presentation including my speaker notes for 3 euro on https://gum.co/id14
or book me for a presentation in your office or next event
http://volpelino.com/id14
Anders Lang Head Of Marketing Gucci The Modern GamificationCIO Edge
Nordics Digital Enterprise Festival Copenhagen 7th February 2019
Go to www.digitalenterprisefest.com/nordics to grab 241 tickets for our Stockholm event!
Anders Holmberg Lange gets to tell Gucci’s story across all touchpoints from SoMe to Retail, E-Commerce, Influencer to Models. The way he tells Gucci’s story is through Gamification, a reward system where the consumer earns something. Higher engagement gives higher rewards. Anders will talk in more depth about how he’s integrated Gamification into Gucci’s flagship stores and the key components, pit falls, roadmaps, as well as how to build a social reward systems and the social vs benefits.
– Social vs benefits
– Build a social reward system
– Key components
– Fall pits
– Roadmap
Com a ciência sólida como ponto de partida, Darren Bridger fornece uma solução eminentemente prática
guia para projetar para o cérebro do seu cliente. Neuro Design está repleto de recursos acionáveis
estratégias e técnicas e é uma leitura obrigatória para todo profissional de marketing e designer.
A high level broad stroke intro to User eXperience, starting with a survey, a dash of my own thoughts, some thoughts from Mike Rapp, and some samples and resources. Also some slides from a presentation I did for Great American Teach in in 2014 to 3rd and 5th graders.
The presentation for my talk at Human Experience Conference 2021 ( HXconf 2021 ) about the ethical aspects of design specially with behavioral design tools and theorie.
A short introduction to gamification in series of events as social responsibility to teach startups and small business owners what expect and what to look for.
A brief about what are some opportunities for people interested in following a career in behavioral design. Also we talked about what positions in a company need to be familiar with a concept for better results.
In this short talk for the cognitive talks in neuroscience conference, I introduced the Cognitive Flow as the optimal strategy for engagement in game design.
The presentation file of my talk at the 10th event of FinUp about behavioral economics and open banking as secret weapons for Fintech and banking industry.
A 1-hour talk about some hints and reviews for the usage of Gamification in learning (language) for the participants of a competition held for designing a language-learning application for managers.
The presentation file of my talk in Mashhad about the basics of gamification and how I became a designer with suggesting an optimal way for those who want to become gamification designer.
A 30-min talk about Persuasion and it's Black-Hat devision in Visionary 2019 conference of UX and CX. I'm trying to lighten the mood about the proper usage of black-hat persuasion in our designs.
TMRE 2017 Presentation: Translating Emotion Science Into Digital ExperiencesIsobarUS
A robust segmentation identifies the rational, emotional and behavioral qualities of a target audience. Isobar uses the segments from our Marketing Intelligence Practice to model and manage clients’ actual customer data, and from there to drive many aspects of clients’ marketing, product and customer experience.
Health and vitality leader, Tivity Health, was challenged with expanding the brand and increasing member engagement for SilverSneakers, their community fitness program specifically designed for older adults. Isobar has used System 1 segmentation insights to drive omni-channel acquisition, engagement, and brand advocacy.
This session will reveal how:
A seamless “insights to innovation” agency model provides a collaborative client relationship
Defining market opportunity informs business decision-making, influences product, market strategy, and drives digital experiences based on real segments
System 1 segmentation, including MindSight Motivational Profiling and neuromarketing, drove the development of digital assets, 3rd party data assets (Facebook and Experian), and influenced campaign creative
Segmentation is activated through data and technology specifically through CRM and media targeting
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
ID14 – my 2014 observations in interactive designPetra Sell
In our business, time never stands still. In order to keep up with the latest developments in user interface design, browse through more than 100 slides full of insides and inspirations.
this si a follow-up of http://www.slideshare.net/ProphetsAgency/trends-in-interactive-design-2013
Do you miss a voice-over?
Download this presentation including my speaker notes for 3 euro on https://gum.co/id14
or book me for a presentation in your office or next event
http://volpelino.com/id14
Anders Lang Head Of Marketing Gucci The Modern GamificationCIO Edge
Nordics Digital Enterprise Festival Copenhagen 7th February 2019
Go to www.digitalenterprisefest.com/nordics to grab 241 tickets for our Stockholm event!
Anders Holmberg Lange gets to tell Gucci’s story across all touchpoints from SoMe to Retail, E-Commerce, Influencer to Models. The way he tells Gucci’s story is through Gamification, a reward system where the consumer earns something. Higher engagement gives higher rewards. Anders will talk in more depth about how he’s integrated Gamification into Gucci’s flagship stores and the key components, pit falls, roadmaps, as well as how to build a social reward systems and the social vs benefits.
– Social vs benefits
– Build a social reward system
– Key components
– Fall pits
– Roadmap
Com a ciência sólida como ponto de partida, Darren Bridger fornece uma solução eminentemente prática
guia para projetar para o cérebro do seu cliente. Neuro Design está repleto de recursos acionáveis
estratégias e técnicas e é uma leitura obrigatória para todo profissional de marketing e designer.
A high level broad stroke intro to User eXperience, starting with a survey, a dash of my own thoughts, some thoughts from Mike Rapp, and some samples and resources. Also some slides from a presentation I did for Great American Teach in in 2014 to 3rd and 5th graders.
The presentation for my talk at Human Experience Conference 2021 ( HXconf 2021 ) about the ethical aspects of design specially with behavioral design tools and theorie.
A short introduction to gamification in series of events as social responsibility to teach startups and small business owners what expect and what to look for.
A brief about what are some opportunities for people interested in following a career in behavioral design. Also we talked about what positions in a company need to be familiar with a concept for better results.
In this short talk for the cognitive talks in neuroscience conference, I introduced the Cognitive Flow as the optimal strategy for engagement in game design.
The presentation file of my talk at the 10th event of FinUp about behavioral economics and open banking as secret weapons for Fintech and banking industry.
A 1-hour talk about some hints and reviews for the usage of Gamification in learning (language) for the participants of a competition held for designing a language-learning application for managers.
The presentation file of my talk in Mashhad about the basics of gamification and how I became a designer with suggesting an optimal way for those who want to become gamification designer.
A 30-min talk about Persuasion and it's Black-Hat devision in Visionary 2019 conference of UX and CX. I'm trying to lighten the mood about the proper usage of black-hat persuasion in our designs.
An introductory talk about the persuasive design for a user experience course . This would be the presentation file for the talk. Including theories, methods and strategies.
This presentation belongs to the talk I gave in our gamification meet-up as an introduction to the concept of loyalty in business and the usage of gamification in it.
In my studies about gamification I sure have noticed the very importance of learning behavioral economics. So I've started reading the basic books again and very carefully and this time from a practical point of view. This is an introductory presentation I've used to talk with some of my colleagues about the subject.
For the upcoming Digital Mental Health startup-weekend in Tehran I'll talk about gamification in an introductory approach. Gamification can have an essential role to decrease the attrition in such applications.
TAMP 2018 (Tehran Art Management Program) is a pre-accelerating program for art and cultural startups and projects. I leaded a workshop about Gamification and it's usage for businesses. It took almost 6 hours for an introduction enough for attendees to know what is gamification in real.
I talked about gamification and it's usage in education and training for 2 hours in Tabatabayi University of Tehran. I'll try to prepare a small workshop in this subject.
UserX would be a yearly event about UX design and Gamification design is of interest in these kind of events. Here I talked about possible conflicts of Gamification design with UX and Service design and the solution to have a peaceful process!
A fast review of building a Gamification design team in a company or organization as my talk in the 6th Tehran Gamification Meet-up. I'll review the cons and pros of different departments and their rolls in the team.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.