The document discusses the application of cognitive psychology in enhancing mobile app engagement, particularly in games and loyalty programs. It emphasizes mental processes such as attention, memory, and choice architecture that influence user behavior. The conclusion outlines strategies for effective user interaction and design.

1. Cognition
&
Mobile Apps
Alireza Ranjbar Shourabi
start@ARSHourabi

2. 01
Mobile Games
Loyalty Programs
Marketing Campaigns
App user Engagement
i
Change
Behavior
next2

3. 01
01
02
03
04
About the war
Cognitive-psychology
where can we use it?
Conclusion
Table of
Contents
next3

4. 01
01
About the war
next4
(or Story of our life)

5. 01 next
Loyalty
Engagement
Focus
Motivation
Attention
5

6. 01
02
Cognitive
psychology
next6
(The ultimate for now)

7. 01 next7
Mental processes
That
Affect behavior

8. 01 next8
Cognitive
Psychology
Attention
Memory
Perception
Language
Creativity
Thinking
Problem
Solving
...

9. 01 next9
Less is More …

10. 01 next10
Choice Architecture …

11. 01 next11
Serial position effect
+
Von Restorff effect

12. 01 next12
Magical Number
7 +/- 2

13. 01
03
Where
next13
(The ones I know of)

14. 01 next14
UI/UX/CX/.X/.X/…
Interaction design
Behavioral design
Gamification
...

15. 01 next15
Persuasive Design

16. 01
04
Conclusion
next16

17. 01 next17
Cognitive Strategy

18. 01 next18

19. 01 next19
There is a difference
between who knows the
path and who walks the
path!
Matrix Trilogy

20. Thank
you
close
Alireza Ranjbar Shourabi
All images from ”Zima Blue”
An episode of Netflix series
”Love Death + Robots”@ARSHourabi