I'm the gamification designer in Faranesh, one amazing e-learning platform that's done well in the last two years and going to be a market leader in our country. They asked me to give an introduction to gamification for the team and also find a way to be applicable to the lifestyle of the young and entrepreneur.

1. Gamification :
a Powerful Tool
for Life and Work (2)
Alireza Ranjbar Shourabi @ARSHourabi

2. @ARSHourabi
š@ALMgames
š@Faranesh (@KSNA)
š@Hamsaa
š@Fanap
š@IGA : Iran Gamification Association
š@Roshdino : Growth Hacking event

3. What is Gamification?
The Process of Game Design-
Thinking and game Mechanics To
Engage users and Solve Problems.

4. Flow
šMihaly Csikszentmihalyi
šBeing in the zone

5. Gamification is …
šLearning from games and their abilities to connect with
people.
šUsing game elements while knowing that a game is a lot
more.
šThinking like a game designer.
šHaving objectives other than winning in the game.

6. Types and Divisions
šStructural / Content
šExterior
šInterior
šSocial Good
šCustomer / Employee

7. Prof. Kevin Werbach : A design framework
š1. DEFINE business objectives
š2. DELINEATE target behaviors
š3. DESCRIBE your players
š4. DEVISE activity loops
š5. DON’T forget the fun!
š6. DEPLOY the appropriate tools

8. Gamification Design is Agile Design

9. The loop

10. Scaffolding

11. The Narrative

12. The Numbers

13. 4 Dominant Applications of Gamification
šProduct Gamification
šWorkplace Gamification
šMarketing Gamification
šLifestyle Gamification

14. Gamification of Lifestyle
šCan you treat everything like a game?
šGamification is great at motivating people
šMotivate yourself
šDaily habits and activities

15. Change of behavior

16. Branches - Samples
šCareer
šHealth
šProductivity
šEducation
šGrowth
šTo-do list
šExercising
šWaking up on time
šlearning a new language
šThinker-Observer

17. Habit RPG

18. Fitocracy

19. Chore Wars

20. What can You do?
šFind your matching game(s)
šAnalyze your situation and metrics
šCreate the tree of skills
šSurround yourself with like-minded ones
šSet Missions and Challenges
šWin

21. The future !?!

22. Let’s do a Sample : Reading Books
š Activity : Read more (Not in the career related categories)
š Discipline : Get help (Reminder / To-do list Apps) + dear Excel
š Add Fun :
š Book selection : favorite categories , random , curiosity
š Rewards : buying more books , buying stationary , buying games
š Calculation base :
š Quality : ?
š Quantity : minutes , books , pages

23. Your Sample : (Do it Now)
šSelect an actual activity you want to run
šHow would you manage to track the progress ?
šHow would you reward the progress ?
šHow would you measure the progress ?

24. Reading Books
š Started with 10 min per day!
š Adding 5 mins per day for every week till 1 hour per day!
š Buy a book if the week is perfect.
š Buy a game if a book is finished.
š Buy a stationary if the month is perfect.

25. Curiosity loop

26. Let’s think … Gamifying tutors in Faranesh
š Let’s give them 1% more income for every 2 hr. content created in the month up to 10%
š Let’s give them 1% more income for every 10 sales of a course in the month up to 10%

27. Thank you for listening!
Alireza Ranjbar Shourabi @ARSHourabi