The presentation for my talk at Human Experience Conference 2021 ( HXconf 2021 ) about the ethical aspects of design specially with behavioral design tools and theorie.

1. Alireza Ranjbar Shourabi
Designing
for
Humans
Loki & Thor

2. I help organizations change the
Behavior of their Audience
(customers and employees) for
the Better (win-win-win)!
Alireza Ranjbar Shourabi
2

3. Thor
3
The God of Thunder
Loyal
Heroic
Attractive
Predictable
Playful
Persistent

4. Loki
4
The God of Mischief
Expert liar
Trickster
Charming
Unpredictable
Spontaneous
Cunning

5. 5

6. INFLUENCE
6
Robert Cialdini

7. FLOW
7
Mihaly Csikszentmihalyi

8. SDT
8
Edward L. Deci & Richard Ryan

9. OCTALYSIS
9
Yu-Kai Chou

10. 10

11. IS ODIN WATCHING?

12. ARE YOUR
TOOLBOXES,
ETHICAL?
12

13. HOW CAN WE
CONTROL LOKI?
13

14. AN ETHICS FRAMEWROK
14

15. ETHICAL
DESIGN-ER
15

16. YOU CAN HAVE ONE
WITH ASKING THESE
QUESTIONS:
16
WHAT
WHAT
WHAT
ARE MY
ARE MY
ARE MY
VALUES?
VALUES?
VALUES?

17. YOU CAN HAVE ONE
WITH ASKING THESE
QUESTIONS:
17
AM I
AM I
AM I
USERS?
USERS?
USERS?
MISDIRECTING
MISDIRECTING
MISDIRECTING

18. YOU CAN HAVE ONE
WITH ASKING THESE
QUESTIONS:
18
AM I USING
AM I USING
AM I USING
DARK
DARK
DARK
PATTERNS?
PATTERNS?
PATTERNS?

19. YOU CAN HAVE ONE
WITH ASKING THESE
QUESTIONS:
19
WHO
WHO
WHO
REALLY
REALLY
REALLY
COMES
COMES
COMES
FIRST?
FIRST?
FIRST?

20. LET'S PLAY ODIN SOMETIMES!

21. Alireza Ranjbar Shourabi
Thank you!