Alireza Ranjbar Shourabi
Designing
for
Humans
Loki & Thor
I help organizations change the
Behavior of their Audience
(customers and employees) for
the Better (win-win-win)!
Alireza Ranjbar Shourabi
2
Thor
3
The God of Thunder
Loyal
Heroic
Attractive
Predictable
Playful
Persistent
Loki
4
The God of Mischief
Expert liar
Trickster
Charming
Unpredictable
Spontaneous
Cunning
5
INFLUENCE
6
Robert Cialdini
FLOW
7
Mihaly Csikszentmihalyi
SDT
8
Edward L. Deci & Richard Ryan
OCTALYSIS
9
Yu-Kai Chou
10
IS ODIN WATCHING?
ARE YOUR
TOOLBOXES,
ETHICAL?
12
HOW CAN WE
CONTROL LOKI?
13
AN ETHICS FRAMEWROK
14
ETHICAL
DESIGN-ER
15
YOU CAN HAVE ONE
WITH ASKING THESE
QUESTIONS:
16
WHAT
WHAT
WHAT
ARE MY
ARE MY
ARE MY
VALUES?
VALUES?
VALUES?
YOU CAN HAVE ONE
WITH ASKING THESE
QUESTIONS:
17
AM I
AM I
AM I
USERS?
USERS?
USERS?
MISDIRECTING
MISDIRECTING
MISDIRECTING
YOU CAN HAVE ONE
WITH ASKING THESE
QUESTIONS:
18
AM I USING
AM I USING
AM I USING
DARK
DARK
DARK
PATTERNS?
PATTERNS?
PATTERNS?
YOU CAN HAVE ONE
WITH ASKING THESE
QUESTIONS:
19
WHO
WHO
WHO
REALLY
REALLY
REALLY
COMES
COMES
COMES
FIRST?
FIRST?
FIRST?
LET'S PLAY ODIN SOMETIMES!
Alireza Ranjbar Shourabi
Thank you!

Loki & Thor : Designing for Humans