This document summarizes a webinar about designing benchmarking studies using UserZoom. The webinar covered: 1. How to design and build benchmarking studies using templates in UserZoom to test tasks across competitors and track key metrics. 2. Running the studies and collecting data on the UserZoom platform for analysis. 3. Options for doing it yourself with templates or getting professional support from UserZoom research services.

1. Designing Impactful UX Benchmark
Studies With UserZoom
Dana Bishop, Sr. Director UX Research
February 20, 2018

2. Quick Housekeeping
• Control panel on the side of your screen if you
have any comments during the presentation
• Time at the end for Q&A
• Today’s webinar will be recorded for future viewing
• All attendees will receive a copy of the
slides/recording
• Continue the discussion using #uzwebinar
Let’s make sure you’re all set up for the webinar!

3. Agenda
How to design and build, launch and collect
data for a benchmarking study in UserZoom
Dana Bishop
dbishop@userzoom.com
+1 (866) 599-1550
DIY with Benchmarking templates
Professional support through UserZoom
research services
All about benchmarking data - from analysis,
output, and reporting

4. When designing a benchmarking
study, invest the time up front to set it
up for success now and in the future

5. Design Once, Run Multiple Times
DESIGNING A BENCHMARKING STUDY
Tasks should be consistent across all
competitors. Review each site to
confirm all tasks can be completed
across competitors.
CONSISTENCY
Carefully consider the usability
and business metrics you want to
track.
KEY PERFORMANCE INDICATORS (KPIs)
Makes it quick and easy to
design and build your
benchmark, then repeat/ re-
run as needed in the future.
USERZOOM PLATFORM
Include the primary tasks users do
on your site or app.
A Retail benchmark might include:
1. Browse for Product
2. Search for Product
3. Purchase Process
TASKS

6. Designing Impactful UX Benchmark Studies with UserZoom
How to utilize UserZoom for all your benchmarking needs
DIY with Benchmarking
templates
1
2 Professional support through
UserZoom research services

7. Q&A
marketing@userzoom.com +1 (866) 599-1550